Latest news with #ElAlaoui
Broadcast Pro
26-05-2025
- Entertainment
- Broadcast Pro
Moroccan film ‘Aicha' to world premiere at Krakow Film Festival
The film is distributed across Arab-speaking territories by MAD Distribution. Aicha, a short film by Moroccan filmmaker Sanaa El Alaoui, is set to have its world premiere in the Short Film Competition at the Krakow Film Festival, one of Europe's longest-running celebrations of cinematic art. Now in its 65th edition, the festival, which has been held annually since 1961, will run this year from May 25 to June 1. The film tells the story of a once emotionally distant mother who joins a mystical ceremony in an effort to confront her grief and reconnect with the memory of her 17-year-old daughter, whose life was cut short by tragedy. The narrative explores themes of loss, healing, and transformation through a surreal and spiritual lens. Speaking on her featurette, Alaoui stated: 'Watching AICHA breaks the illusion of time's linearity, allowing you to see life and death unfold simultaneously', further adding that, 'Trauma shatters our perception of time and space; it reshapes our identities. It offers us either the chance to let go or to be reborn, and that is the journey of the daughter and her mother.' The cast features Hind Dafer, Manal Bennani, Mohamed Amine Kihal, Sanaa El Alaoui, Kenza Fridou, Soumia Belkaria and Mustapha Rachdi. El Alaoui wrote and directed the film, which was produced by Piotr Kaczorowski. The film's cinematography is by Oskar Jan Król, editing by Michał Buczek, and animation by Tomek Popakul and Kasumi Ozeki. Aicha is distributed across Arabic-speaking regions by MAD Distribution, with international sales managed by MAD World. El Alaoui, known for her thoughtful storytelling and visual sensibility, holds degrees from Eötvös Loránd University in Budapest—where her thesis on the long take in cinema received the Best Thesis of the Year Award—and the University of Oxford, where she focused her research on the evolution of Moroccan cinema from its colonial roots to the modern era.
Morocco World
01-05-2025
- Business
- Morocco World
Morocco Showcases Digital Transformation at Regional ICT Congress in Jordan
Rabat – Morocco's progress in digital transformation took the focus on Wednesday during the regional congress titled 'Towards a Digitally Accessible Arab Region – ICTs for All 2025,' held in Amman, Jordan. Safaa El Alaoui, Head of the Universal Digital Access Service at the Moroccan Digital Development Agency (ADD), presented Morocco's efforts and strategic roadmap to advance digital inclusion and public service digitalization . The congress was organized by Jordan's Telecommunications Regulatory Commission in partnership with the UN Economic and Social Commission for Western Asia (ESCWA) and the International Telecommunication Union (ITU). El Alaoui emphasized that the ADD's roadmap supports the national strategy 'Morocco Digital 2030,' launched in September 2024. The strategy aims to boost the digital economy, encourage the development of local tech solutions, create jobs, and accelerate the digitization of public services. Key pillars of the roadmap include modernizing public administration, enhancing interoperability between services, improving user experience, and promoting digital adoption among citizens, particularly vulnerable populations. Morocco, she said, aspires to become a leading digital and tech hub in Africa, while ensuring inclusive access to digital tools. Among ADD's flagship initiatives is the national data exchange platform for public institutions, designed to streamline citizen access to digital services and increase administrative efficiency. El Alaoui also highlighted the 'Digital Lab,' which supports rapid service digitization projects, and 'Dar Al Mouwatin,' a one-stop digital center providing essential e-services to citizens, especially in remote areas. Further supporting digital literacy, the 'Academia Raqmya' platform offers training under the 'Digital Acculturation Pathway' to equip citizens with digital skills and knowledge of emerging technologies. ADD is also working with ESCWA to develop a national digital accessibility roadmap aimed at promoting inclusive design standards across digital platforms, ensuring better access for people with disabilities and reducing the digital divide. The two-day congress gathered regional experts and decision-makers to discuss digital inclusion, the potential of emerging technologies like AI, and ways to enhance cooperation for a more equitable digital society in the Arab world. Tags: ADDammanDigitaldigitalization in Morocco
