Latest news with #DuchessOfSussex
Daily Mail
35 minutes ago
- Entertainment
- Daily Mail
LIZ JONES: With this As Ever launch, Meghan's finally found a money-spinner that will work... because she's realised one key thing
'No more sleeps!' That was the over-excited, slightly infantile proclamation on the Duchess of Sussex 's Instagram account this morning. There was even a ticking clock counting down the seconds before the summer drop of new products landed on her As Ever website. 'Here we go!' shouted the next post, along with a photo of Meghan in a garden swing, hair flowing, sleeves puffy. My excitement could barely be contained. I was on tenterhooks!
Yahoo
an hour ago
- Entertainment
- Yahoo
Meghan Markle Makes Lifestyle Prediction Amid 'As Ever' Products Launch
Meghan Markle is gearing up for a whirlwind as she launches new products. The Duchess of Sussex's lifestyle brand, As Ever, officially drops another wave of products today, 20 June 2025, after a hiatus. The milestone moment comes on the heels of a successful first run, during which the products sold out quickly. Launched in March 2025, Meghan Markle's As Ever spans home goods, food items, and other carefully curated lifestyle products. Meghan is officially in launch mode. On Friday, the former actress marked the release of her As Ever products with a new Instagram photo, accompanied by a clear message that things are about to get hectic. Posting to the brand's official account, Meghan hinted that sleep might be off the table as she kicks off this next chapter. "No more sleeps!" the caption read, signaling just how packed her schedule is about to become. The photo showed Meghan barefoot and carefree, swinging under a tree in a scenic outdoor setting. Dressed in a soft yellow puff-sleeve dress, she smiled as her hair caught the breeze, revealing a relaxed side profile. Before her As Ever products officially hit the shelves, Meghan gave fans an early heads-up with a visually tempting Instagram Story that has since expired. The post featured a stack of pancakes topped with strawberries and honey, along with a reminder, "Are you on our list? Don't miss out, June 20 at 8 a.m. PT." The Blast noted that Meghan followed the quiet teaser with a more direct message on her brand's main page, telling followers to "mark your calendars" for the launch. "Oh yes, honey… sweet things await," read the caption, promising the return of fan favorites along with new additions. Meghan had already hinted at the return in a newsletter to subscribers, where she thanked supporters for the strong response to the brand's March debut. While excited about her success, Meghan made it clear that launching a lifestyle brand is not just about pretty packaging and hype. In a podcast conversation with Tina Knowles, she shared the harsh realities behind her brand and why she paused production to get things right before restocking. She broke down the behind-the-scenes work that often goes unseen, from navigating profit margins on homemade products, making them shelf-ready and desirable to buyers, to the extensive testing and regulatory standards required to ensure the quality of each item. She also opened up about the emotional weight of being a public figure trying to build something real. Meghan said that ongoing criticism and constant opinions about her every move forced her to lean on close friends and her team for reassurance. "You still have to be able to have someone you can go to be human and say, 'I don't know. Can you just tell me that this makes sense?'" She asked. In a surprising twist, Meghan shared in April on her popular podcast "Confessions of a Female Founder" that fear had almost prevented her from building the lifestyle brand she truly wanted, until a conversation with Oprah helped her change course. The 43-year-old opened up about her mindset during the early stages of developing As Ever. "I thought, 'I'll just do small batch jam from home,'" she admitted. That hesitation led her to question whether she was intentionally limiting herself or simply scared to try something bigger. It was Oprah, "a longtime friend and mentor," who gave her the clarity she needed. Meghan recalled the TV host telling her, "There are tons of things you could put your name on.' But for you and how you like to show up for people, once you figure out how to encapsulate your essence, then you'll know.'" The former royal couple is ready to hit pause and prioritize family time. After a packed first half of 2025, Meghan and Harry are reportedly gearing up for a summer filled with travel, rest, and reconnecting with their kids. The Blast reports that Meghan is taking the lead in planning a series of relaxing getaways meant to help the family reset after what insiders describe as a "hectic time" for both. The goal? A stress-free summer centered around fun, family, and friends. The Sussexes are said to be looking at multiple destinations, including wine tastings in Napa, a nature retreat in Big Sur, and stops throughout Northern California with their children. Apart from visiting close friends in Colorado and Canada, another option on the table includes visiting Muskoka, a popular cottage region north of Toronto, where they are expected to spend time with friends who own property on the lake. The launch marks the next step for Meghan Markle's lifestyle brand, As Ever, and by the looks of it, she is just getting started.
The Independent
an hour ago
- Entertainment
- The Independent
Meghan launches new jams and £20 orange blossom honey in website restock
The Duchess of Sussex has restocked her website with a number of new items, including a 'Limited edition orange blossom honey' on sale for 28 US dollars (£20). Meghan had promised some 'delicious surprises' as she teased, earlier this week, that she would be offering some new products on her As Ever site. Also available are an apricot spread in 'keepsake packaging' and a crepe mix, both £10 each, flower sprinkles for £11 and a range of herbal teas at £9 each. In an Instagram post at the same time as the new products went live, the California-based duchess wrote: 'Yummies, and honeys, and fruit spreads, oh my!' Meghan previously said the April launch of her As Ever products, including jam and herbal tea, had been 'absolutely extraordinary'. But she also spoke of her fear that she annoyed customers when the first batch of her jam and herbal teas sold out in less than an hour. She said wanted to wait until it is 'completely stable and we have everything we need'. In the run-up to her re-stock, Meghan shared a photo of jam-making preparations including bowls of strawberries, raspberries and blueberries, and freshly squeezed lemons, on her Instagram stories, writing: ''June gloom?' Not over here! Because this month your favourite products are back.' Her official As Ever account also posted: 'To all who've been wondering and waiting, thank you! 'Your favourites are returning, plus a few NEW things we can't wait to show you. Coming this month … get excited!'
Telegraph
2 hours ago
- Entertainment
- Telegraph
Meghan uncorks her latest business venture
The Duchess of Sussex has dipped her toe into the wine market by launching a Napa Valley rosé under her As Ever brand. Meghan unveiled three new products on Friday as part of a 'summer drop', including a $9 (£6.60) apricot spread and a $28 orange blossom honey. She revealed that she would be selling a rosé wine from July 1 'just in time for summer entertaining', but did not disclose its cost or which Californian vineyard is behind it. The Duchess launched the business, promoting a domestic idyll, earlier this year with the release of nine products that sold out within 45 minutes. Most of the products she launched in early April were restocked, including the jam – or raspberry spread – 'that started it all', as well as the herbal teas, dried crepe and biscuit mixes and the edible sprinkles the Duchess scatters over everything from cream cheese sandwiches to eggs. The majority of the items quickly sold out again, prompting Meghan to profess surprise in an Instagram video in which she insisted she had 'so much more inventory' this time around. The $28 'limited edition wildflower honey with honeycomb' has fallen by the wayside, as has the $14 raspberry spread 'in keepsake packaging'. In a message to subscribers, the Duchess said she was pleased that many of her items were back in stock, hoping that they would 'bring extra joy' to her fans. She gushed that the new apricot spread 'balances a delicate sweetness and a gentle brightness that lets this beautiful stone fruit shine', while the orange blossom honey, 'with its beautiful golden hue, an enticing aroma, delicate floral notes, and subtle citrus undertones', would be 'a standout addition to your pantry'. On the forthcoming wine, the Duchess said: 'With soft notes of stone fruit, gentle minerality and a lasting finish, this bespoke blend is launching just in time for summer entertaining and will be available for purchase on July 1.' The announcement comes as the Duchess revealed plans to branch into hospitality and entertaining, suggesting that a book offering tips on the domestic idyll 'could be fun'. The Duchess has given mixed messages about the future direction of her business, suggesting that despite the success of her April launch, a long-term strategy for scaling up was not quite in place. She said in one recent interview that she had pressed 'pause' on the development of As Ever, insisting that she wanted to ensure the business was 'completely stable' before ploughing on. She acknowledged that the 'scarcity mentality at the beginning might be a hook for people', comparing it to 'a sneaker drop', but said she did not want to release products in numbers that would just keep selling out, leading to disappointment. Despite previous claims that she was not planning to announce any new products until the first quarter of 2026, she declared that her fans' 'favourite' products would be returning this month alongside 'a few new things' she could not wait to show off.
Yahoo
3 hours ago
- Business
- Yahoo
Meghan Markle Is Launching Her Own Rosé 'Just In Time for Summer Entertaining'
On the same day as her lifestyle brand As Ever's second product drop, Meghan Markle announced on June 20 that she is expanding into the alcohol market with As Ever's forthcoming rosé. A longtime lover of wine, the Duchess of Sussex's own offering in the space will be available on July 1—in less than two weeks. A source close to the matter said the beverage was debuting 'just in time for summer entertaining.'Here's some news to raise a glass to—Meghan Markle's As Ever lifestyle brand is expanding into the alcohol market, releasing its first rosé on July 1. After selling out its initial product drop in 45 minutes on April 2, the Duchess of Sussex's company was back for drop No. 2 on June 20, which included six products from the first drop and two new products. Instead of offering raspberry spread as the company did in the first product offering, the seasonal flavor of the spread this time around was apricot; similarly, instead of offering the limited-edition wildflower honey with honeycomb, this time As Ever offered orange blossom honey. And there will be no monthslong brand pause between offerings this time around—As Ever's wine will be available to shop in less than two weeks' time to kick off July, which a source close to the matter said would be 'just in time for summer entertaining.' On June 20, As Ever posted a photo of Meghan in a white dress on a tree swing with the caption, 'No more sleeps!' When she announced the summer drop on her personal Instagram Story on June 16, the Duchess of Sussex wrote that 'So much love has gone into this…and I can't wait to share it with you.' On June 3, the brand teased new offerings, writing on the company Instagram page that it would be offering 'a few NEW things we can't wait to show you,' encouraging customers to 'get excited.' At the TIME100 Summit in New York City in April—the same month that As Ever sold out its products in under an hour—Meghan said, 'After a year of work and development and manufacturing, we had a feeling there would be some buzz surrounding it, but 45 minutes was not something I could have anticipated.' Speaking with guest Tina Knowles on the June 3 episode of her 'Confessions of a Female Founder' podcast, Knowles told Meghan, 'It takes a long time with products. You have to test them, and then you've got to, a lot of times, go all the way and start all over again,' to which Meghan replied, 'I know, trust me.' Meghan continued, 'You can say, 'Oh, I made this in my house.'...I'm going, 'I just picked these strawberries, and it's so great! Look, I just put a little bit of sugar and some Meyer lemon,' and you try to scale that up and you're wanting to manage expectations, but you want to share the thing you've worked so hard on.' Speaking to Knowles, she added, 'Are we going to replenish and sell out again in an hour, or is that annoying as a customer? I'm looking at it saying—just pause. That happened. Let's wait until we are completely stable and we have everything we need.' In April, Meghan hinted at As Ever's brand expansion, telling Inc., 'I hope that people see that reflected in whatever it is that I'm creating and putting out there. It's just an extension of me.' And Meghan has long enjoyed wine—after all, when she launched her former lifestyle blog The Tig 11 years ago in 2014, she named it so after her favorite wine, Tignanello. Authenticity seems to be at the core of As Ever—which Meghan said is an extension of her work with The Tig, which she shuttered in 2017 ahead of marrying Prince Harry the next year. Speaking at the TIME100 Summit in April, the Duchess of Sussex said that she was 'the happiest I've ever been. To have a partner and a husband who is so supportive and have healthy kids who are so joyful—I never would have imagined at this point I would feel so happy and grateful, and I really do.' Read the original article on InStyle
