Meghan uncorks her latest business venture
The Duchess of Sussex has dipped her toe into the wine market by launching a Napa Valley rosé under her As Ever brand.
Meghan unveiled three new products on Friday as part of a 'summer drop', including a $9 (£6.60) apricot spread and a $28 orange blossom honey.
She revealed that she would be selling a rosé wine from July 1 'just in time for summer entertaining', but did not disclose its cost or which Californian vineyard is behind it.
The Duchess launched the business, promoting a domestic idyll, earlier this year with the release of nine products that sold out within 45 minutes.
Most of the products she launched in early April were restocked, including the jam – or raspberry spread – 'that started it all', as well as the herbal teas, dried crepe and biscuit mixes and the edible sprinkles the Duchess scatters over everything from cream cheese sandwiches to eggs.
The majority of the items quickly sold out again, prompting Meghan to profess surprise in an Instagram video in which she insisted she had 'so much more inventory' this time around.
The $28 'limited edition wildflower honey with honeycomb' has fallen by the wayside, as has the $14 raspberry spread 'in keepsake packaging'.
In a message to subscribers, the Duchess said she was pleased that many of her items were back in stock, hoping that they would 'bring extra joy' to her fans.
She gushed that the new apricot spread 'balances a delicate sweetness and a gentle brightness that lets this beautiful stone fruit shine', while the orange blossom honey, 'with its beautiful golden hue, an enticing aroma, delicate floral notes, and subtle citrus undertones', would be 'a standout addition to your pantry'.
On the forthcoming wine, the Duchess said: 'With soft notes of stone fruit, gentle minerality and a lasting finish, this bespoke blend is launching just in time for summer entertaining and will be available for purchase on July 1.'
The announcement comes as the Duchess revealed plans to branch into hospitality and entertaining, suggesting that a book offering tips on the domestic idyll 'could be fun'.
The Duchess has given mixed messages about the future direction of her business, suggesting that despite the success of her April launch, a long-term strategy for scaling up was not quite in place.
She said in one recent interview that she had pressed 'pause' on the development of As Ever, insisting that she wanted to ensure the business was 'completely stable' before ploughing on.
She acknowledged that the 'scarcity mentality at the beginning might be a hook for people', comparing it to 'a sneaker drop', but said she did not want to release products in numbers that would just keep selling out, leading to disappointment.
Despite previous claims that she was not planning to announce any new products until the first quarter of 2026, she declared that her fans' 'favourite' products would be returning this month alongside 'a few new things' she could not wait to show off.
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