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Associated Press
5 days ago
- Business
- Associated Press
FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse
CANNES, France, June 16, 2025 /PRNewswire/ -- FOX Advertising announced today a strategic investment in The Lighthouse (part of the Whalar Group ), the innovative studio and campus space designed specifically for Creators to collaborate and develop content. The investment will also support the launch of FOX's new IP development initiative aimed at fueling Creator-led franchises across its content portfolio. At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX's commitment to Creator-powered innovation and content creation. 'At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP,' said Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising. 'Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time.' Unveiled at the Cannes Lions International Festival of Creativity, FOX and The Lighthouse's future-forward strategic relationship together with the launch of FOX's new IP development initiative will bring together the art of storytelling, brand integration, and new media experiences and will give advertisers the opportunity to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact. On this strategic investment, Jon Goss, President, The Lighthouse, said: 'This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, Creator-led IP can be imagined and launched. Together with FOX, we're reimagining how creators and brands don't just show up in culture, they help shape it.' This investment and the launch of FOX's new IP development initiative will be FOX's first steps in building lasting franchises powered by Creator vision, network scale and brand from the start. About Fox Corporation: Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit About The Lighthouse: The Lighthouse, part of Whalar Group, is the in-real-life (IRL) creative campus and studio playground for the Creator Generation. Offering Creators an IRL platform to Learn, Make, and Belong. With locations opening in Venice, CA (2024), Brooklyn, NY (2025), and London/EMEA (2026), the campuses are designed to empower and support career Creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. The Lighthouse expands opportunities and creative capabilities, offering Creators a dedicated space to co-create, connect, and lead the businesses shaping creative culture. Learn more: Cautionary Statement Concerning Forward-Looking Statements This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as 'may,' 'will,' 'should,' 'likely,' 'anticipates,' 'expects,' 'intends,' 'plans,' 'projects,' 'believes,' 'estimates,' 'outlook' and similar expressions are used to identify these forward-looking statements. These statements are based on FOX and The Lighthouse management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of FOX and The Lighthouse's businesses, including the impact of COVID-19 and other widespread health emergencies or pandemics and measures to contain their spread. Statements in this press release speak only as of the date they were made, and neither FOX nor The Lighthouse undertakes any duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in FOX or The Lighthouse's expectations, except as required by law. View original content to download multimedia: SOURCE Fox Corporation
Yahoo
5 days ago
- Business
- Yahoo
FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse
CANNES, France, June 16, 2025 /PRNewswire/ -- FOX Advertising announced today a strategic investment in The Lighthouse (part of the Whalar Group), the innovative studio and campus space designed specifically for Creators to collaborate and develop content. The investment will also support the launch of FOX's new IP development initiative aimed at fueling Creator-led franchises across its content portfolio. At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX's commitment to Creator-powered innovation and content creation. "At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP," said Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising. "Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time." Unveiled at the Cannes Lions International Festival of Creativity, FOX and The Lighthouse's future-forward strategic relationship together with the launch of FOX's new IP development initiative will bring together the art of storytelling, brand integration, and new media experiences and will give advertisers the opportunity to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact. On this strategic investment, Jon Goss, President, The Lighthouse, said: "This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, Creator-led IP can be imagined and launched. Together with FOX, we're reimagining how creators and brands don't just show up in culture, they help shape it." This investment and the launch of FOX's new IP development initiative will be FOX's first steps in building lasting franchises powered by Creator vision, network scale and brand from the start. About Fox Corporation:Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit About The Lighthouse:The Lighthouse, part of Whalar Group, is the in-real-life (IRL) creative campus and studio playground for the Creator Generation. Offering Creators an IRL platform to Learn, Make, and Belong. With locations opening in Venice, CA (2024), Brooklyn, NY (2025), and London/EMEA (2026), the campuses are designed to empower and support career Creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. The Lighthouse expands opportunities and creative capabilities, offering Creators a dedicated space to co-create, connect, and lead the businesses shaping creative culture. Learn more: Cautionary Statement Concerning Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "expects," "intends," "plans," "projects," "believes," "estimates," "outlook" and similar expressions are used to identify these forward-looking statements. These statements are based on FOX and The Lighthouse management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of FOX and The Lighthouse's businesses, including the impact of COVID-19 and other widespread health emergencies or pandemics and measures to contain their spread. Statements in this press release speak only as of the date they were made, and neither FOX nor The Lighthouse undertakes any duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in FOX or The Lighthouse's expectations, except as required by law. View original content to download multimedia: SOURCE Fox Corporation Sign in to access your portfolio
Yahoo
06-06-2025
- Business
- Yahoo
VS MEDIA Announces Closing of an Additional $1.1 Million Following its Recent Public Offering of Ordinary Shares, Bringing the Total Gross Proceeds to Approximately $9.2 Million
Hong Kong, June 06, 2025 (GLOBE NEWSWIRE) -- VS MEDIA Holdings Limited (Nasdaq: VSME), a leading digital media and social commerce company in the global Creator Economy, today announced the subsequent closing of its public offering of 4,774,235 ordinary shares at a public offering price of $0.229 per ordinary share. This additional closing generated additional gross proceeds of $1,093,300, supplementing the recent public offering announced on May 30, 2025. As a result, the total number of issued ordinary shares has increased to 40,070,298, all at a public offering price of $0.229 per ordinary share. Gross proceeds of the offering from two closings were $9,176,100. Net proceeds of the offering from two closings, after deducting placement agent fees and other offering expenses of $774,351, were $8,401,749. Joseph Gunnar & Co., LLC acted as the sole placement agent in connection with this additional closing. The securities described above were offered pursuant to a registration statement on Form F-1, as amended (File No. 333-286658) (the 'Registration Statement'), which was declared effective by the Securities and Exchange Commission (the 'SEC') on May 6, 2025. The offering was being made only by means of a prospectus, which is a part of the Registration Statement. A final prospectus relating to the offering has been filed with the SEC. Copies may be obtained from Joseph Gunnar & Co., LLC, Attn: Syndicate Department, 40 Wall Street, Suite 3004, New York, NY 10005, by calling (212) 440-9600. This press release shall not constitute an offer to sell or a solicitation of an offer to buy any of the securities described herein, nor shall there be any sale of these securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state or other jurisdiction. About VS Media: VS Media Holdings Limited (NASDAQ:VSME) manages a network of leading digital creators across Asia Pacific that powers content-driven social commerce and offers local and effective marketing services to brands. Founded in 2013, VSME partners with over 1,500 creators and over 1,000 brands to promote and merchandise their products and services. The Company is currently growing internationally across Hong Kong, China, Taiwan, Singapore, and beyond. For more information, visit Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. These forward-looking statements are also based on assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. Investors can find many (but not all) of these statements by the use of words such as 'may,' 'will,' 'expect,' 'anticipate,' 'aim,' 'estimate,' 'intend,' 'plan,' 'believe,' 'likely to' or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Contact Information: Crescendo Communications, LLC Tel: +1 212-671-1020 Email: vsme@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
13-05-2025
- Business
- Yahoo
IZEA Announces Intention to Commence a Modified Dutch Auction Tender Offer to Repurchase up to $8.7M of its Common Stock
ORLANDO, Fla., May 13, 2025 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), a leading influencer marketing company that makes Creator Economy solutions for marketers, announced today that it intends to commence a modified 'Dutch auction' tender offer (the 'Offer') to repurchase up to $8,700,000 of its common stock. Under the terms of the proposed Offer, IZEA will offer to purchase shares of its common stock at a price not less than $2.30 and not more than $2.80 per share, which maximum price equals approximately 120% of our 90-day volume-weighted average purchase price of $2.29 per share through May 12, 2025. The Offer will commence on May 16, 2025 and expire at 5:00 p.m., Eastern Time, on June 16, 2025, unless extended or terminated. Stockholders may tender some or all of their shares at a price within the specified range. Based on the number of shares tendered and the prices specified by tendering stockholders, IZEA will determine the lowest single per-share price that will allow it to purchase up to the maximum dollar amount of shares properly tendered. All shares accepted in the Offer will be purchased at the same price, regardless of the price at which they were tendered. The Offer will be made pursuant to an Offer to Purchase and related materials, which will be filed with the Securities and Exchange Commission ('SEC') and distributed to stockholders. Important Information The Offer described in this press release has not yet commenced and will not be made to any person in any jurisdiction in which either the Offer, or solicitation or sale thereof, is unlawful. This announcement is for informational purposes only and does not constitute an offer to buy or the solicitation of an offer to sell any securities of IZEA. On commencement, the Offer will only be made pursuant to the Offer to Purchase, letter of transmittal, and related materials filed with the SEC as part of a Schedule TO. Stockholders are strongly encouraged to read the tender offer statement on Schedule TO, the Offer to Purchase, and other related documents when they become available, as they will contain important information and an explanation of the terms and conditions for participation. Once the Offer has commenced, stockholders will be able to obtain a free copy of the tender offer statement on Schedule TO, the offer to purchase, letter of transmittal and other documents that the Company will be filing with the SEC at the SEC's website at or from the information agent for the Offer, which will be named in the Offer materials. About IZEA Worldwide, Worldwide, Inc. ('IZEA'), is an influencer marketing company with a mission to make creator economy solutions for marketers. We do this by lighting up the Creator Economy with IZEAs—our strategies, campaigns, and solutions that build brands and drive demand. Since launching the industry's first-ever influencer marketing platform in 2006, IZEA has facilitated nearly 4 million collaborations between brands and creators. Safe Harbor StatementAll statements in this release that are not based on historical fact are 'forward-looking statements' intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as 'may,' 'will,' 'would,' 'could,' 'should,' 'expect,' 'anticipate,' 'hope,' 'estimate,' 'believe,' 'intend,' 'optimistic,' "confident," 'likely,' 'projects,' 'plans,' 'pursue,' 'strategy' or 'future,' or the negative of these words or other words or expressions of similar meaning. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA's periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law. Press ContactMatt Gray IZEA Worldwide, Inc. Phone: 407-674-6911 Email: ir@ in to access your portfolio
India.com
29-04-2025
- Business
- India.com
Navigating Growth and Innovation Across Global Markets
Ankur Mehra, based in Gurgaon, India, is a seasoned business leader with a deep understanding of partnership-driven growth, digital strategy, and product adoption across diverse markets. With a unique blend of entrepreneurial spirit and global experience, Ankur has influenced sectors from media partnerships to EdTech and digital content creation. His career spans leadership roles with Meta (Facebook & Instagram) and entrepreneurial ventures, leveraging his background as a former Army officer to tackle complex business landscapes. Ankur has recently authored his soon-to-be-published debut novel on the Creator Economy, he's a visiting faculty talking about digital media, publishes a weekly newsletter and consults Web3 adn EdTech startups on growth strategies Q1: How your shift from the Indian Army to the corporate world has influenced your leadership? A: Coming from a military background, it gave my approach as a leader in a corporate life with which I have continued to scale across my workplace. In the Army, one learned the values of strategy, discipline, and flexibility; all these went to the business world really well. Today I could use these as my weapons to lead teams and bring innovation. It taught me how to manage high-pressure situations and imbibed a people-first approach with which I carry my relations with team members and partners across regions. Q2 : How did you come to take this new gamble in the Creator Economy and in EdTech? A: I have always admired the sectors that promote creativity and benefits, and the Creator Economy exists as a multifunction area. I also believe that EdTech has the potential to transform the access of education at the global level. Hence, I co-founded an EdTech start-up, where it has created a unique interactive learning ecosystem that soon gained international recognition. And now, as an author into the Creator Economy, it keeps me insightful in both content and technology by exploring how the two platforms really interact to create value for these people. Q3: Give an example of a plan that made a substantive impact on your growth journey? A: At the time, in my previous employment role, I was responsible for the leadership of a portion of my product adoption and partnership engagement initiative, which ran across 18 countries. One initiative I was proud of was to increase the revenue of SMB partners by 20 times, without raising operating costs more than 50%. Through particular activations in the markets, coupled with product localization, especially for the newer language markets, we achieved that feat. This did not only drive revenues but also created an affinity for the brand helping us in scaling-up across various regions. Q 4: How do you respond to the circumstances that make cross-functional team building increasingly problematic across different cultures? A: For the successful setup of cross-functional teams at different geographies, much emphasis on empathy and adaptation must be placed. I have led partner managers across various countries and have distilled my learning to the nuances of each team's personality. Open communication, joint problem-solving, and alignment of objectives in accordance with cultural variables are effective ways to establish trust, thereby enabling the team to work in tandem, across disparate geographies, and consequently provide high-impact results. Q 5: Where do you stand on innovation in partnership-driven growth? A: The partnership-driven growth is based on reciprocal benefit and flexibility. In this context, innovation often means striving for extra non-traditional growth measures while aligning with the strategic roadmaps of the partners. For instance, I created a client management framework that enabled us from ground zero to scale to over 120,000 plus creator partners across platforms like YouTube and Instagram. This framework allowed us to retain partners and optimize our long-term growth. In this case, it means building partnerships by understanding partner needs and creating flexible models to grow together. Q 6: What process did you follow to scale Brave Bison's AdTech business to 150 million views a month? A: The scaling of Brave Bison's AdTech business was strategic, efficient operationally, and included partner engagement. We had a systematic approach to onboarding partners, scaling through a partnership model focused on the highest value partnerships, and building frameworks for sustainable growth. Aside from bringing partners with high traffic, it also allowed us to maintain a profitability margin of 40 percent. In addition, training the high-performance management team has been critical for working with 300-plus YouTube channels, keeping clients happy, and achieving 100 percent re-contracts. Q 7: What role does data-driven analysis play in your decision-making process? A: Data-driven analysis is central to my decision-making. Throughout my career, I've used it extensively to assess market trends and gain competitor insights. This enabled us to increase market share by 30% and effectively position brands through localized strategies. Whether it's audience segmentation, content performance, or market trends, data helps me make informed decisions that align with long-term strategic goals. Data is invaluable for creating actionable insights that drive growth and competitive advantage. Q 8: Can you tell us about your experience advising startups on international expansion? A: Advising startups on international expansion has been a fulfilling journey, as it allows me to apply my insights from living and working across multiple continents – from Ireland in Europe and North America to India and Singapore in APAC, Latin America, and now Dubai in the Middle East. As an advisor, I help Web3, EdTech, and media startups navigate market entry, regulatory landscapes, and localize their offerings for specific regions. For instance, expanding into APAC requires a deep understanding of cultural preferences and regulatory dynamics. I guide startups to adapt strategies that resonate locally while positioning them for scalability across markets. Q 9: How are you approaching your role as an author in the Creator Economy? A: Writing about the Creator Economy for my book under publication with Penguin Random House's business imprint has been an insightful experience, as it has allowed me to engage deeply with creators, platforms, and industry experts. I'm focusing on understanding how creators build sustainable economies and how platforms can better support their growth. Through comprehensive and in-depth primary research, I've been able to uncover trends and challenges that will provide valuable insights for those looking to engage with this sector. It's an exciting time to explore this evolving industry, and I'm thrilled to contribute my findings to the field. Q10: What Is Your Vision for the Future of Digital Media Partnerships? A: The future of digital media partnerships actually lies in flexibility and true involvement. Partnerships would have to evolve to offer dynamic, content-rich experiences even as brands strive to connect themselves most meaningfully to audiences. This, I believe, would be continued by having even more interesting collaborative partnerships that cross over media and technology into the immersive experience. With more and more changing digital landscapes, it will be staying agile and focusing on shared values with partners that drive meaningful collaborations in ways that sound familiar for audiences around the world. About Ankur Mehra Ankur Mehra is a luminary of the Creator Economy with two decades of experience designing partnerships between Media Platforms, Content Creators, Brands, and Communities. As Senior Leader at Meta, he has engineered paradigm transformations through Media Partnerships for Facebook and Instagram across regions of India, the Middle East, North America, Asia Pacific-Japan, and Latin America. Previously, as Country Manager for India with Europe's biggest YouTube Multi-Channel Network (MCN), he was the linchpin in changing the tide of cross-border media through digital creators. This military veteran turned EdTech founder and now Creator Economy expert brings an unusual lens through which to view the digital content landscape. Currently penning an awaited book under the business imprint of Penguin Random House, Ankur is also a LinkedIn Top Voice and much sought-after thought leader-an insight which goes to C-suite execs across the planet through a weekly newsletter that delves into MediaTech trends. His new media vision embraces advisory positions with growth-stage Web3 and MediaTech companies, aside from active jury duties for hackathons and mentorship of startups, continuing to shape the Creator Economy's future. First Published- 25 November 2022
