FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse
CANNES, France, June 16, 2025 /PRNewswire/ -- FOX Advertising announced today a strategic investment in The Lighthouse (part of the Whalar Group ), the innovative studio and campus space designed specifically for Creators to collaborate and develop content. The investment will also support the launch of FOX's new IP development initiative aimed at fueling Creator-led franchises across its content portfolio.
At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX's commitment to Creator-powered innovation and content creation.
'At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP,' said Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising. 'Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time.'
Unveiled at the Cannes Lions International Festival of Creativity, FOX and The Lighthouse's future-forward strategic relationship together with the launch of FOX's new IP development initiative will bring together the art of storytelling, brand integration, and new media experiences and will give advertisers the opportunity to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact.
On this strategic investment, Jon Goss, President, The Lighthouse, said: 'This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, Creator-led IP can be imagined and launched. Together with FOX, we're reimagining how creators and brands don't just show up in culture, they help shape it.'
This investment and the launch of FOX's new IP development initiative will be FOX's first steps in building lasting franchises powered by Creator vision, network scale and brand from the start.
About Fox Corporation:
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
About The Lighthouse:
The Lighthouse, part of Whalar Group, is the in-real-life (IRL) creative campus and studio playground for the Creator Generation. Offering Creators an IRL platform to Learn, Make, and Belong. With locations opening in Venice, CA (2024), Brooklyn, NY (2025), and London/EMEA (2026), the campuses are designed to empower and support career Creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. The Lighthouse expands opportunities and creative capabilities, offering Creators a dedicated space to co-create, connect, and lead the businesses shaping creative culture. Learn more: https://www.thelighthouse.com/.
Cautionary Statement Concerning Forward-Looking Statements
This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as 'may,' 'will,' 'should,' 'likely,' 'anticipates,' 'expects,' 'intends,' 'plans,' 'projects,' 'believes,' 'estimates,' 'outlook' and similar expressions are used to identify these forward-looking statements. These statements are based on FOX and The Lighthouse management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of FOX and The Lighthouse's businesses, including the impact of COVID-19 and other widespread health emergencies or pandemics and measures to contain their spread.
Statements in this press release speak only as of the date they were made, and neither FOX nor The Lighthouse undertakes any duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in FOX or The Lighthouse's expectations, except as required by law.
View original content to download multimedia: https://www.prnewswire.com/news-releases/fox-advertising-launches-enhanced-brand-storytelling-program-with-strategic-investment-in-the-lighthouse-302481585.html
SOURCE Fox Corporation
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
26 minutes ago
- Yahoo
DDB Worldwide Named Cannes Lions 2025 Network of the Year for the Second Time in Two Years
Omnicom Network Achieves Record Number of Wins in 76-Year History Under Recently Appointed Global Leadership CANNES, France, June 20, 2025 /CNW/ -- DDB Worldwide, part of Omnicom, has once again claimed the prestigious title of Network of the Year at the 2025 Cannes Lions International Festival of Creativity. This marks the second time the network has secured the honor, following its historic first win in 2023. In a record-breaking year, DDB surpassed its 2023 award tally with a total of 112 Lions, further cementing its place at the forefront of the global creative industry. DDB's continued rise comes just one year into the leadership of Global CEO Alex Lubar and President & Global Chief Creative Officer, Chaka Sobhani. Since taking the reins, the duo has steered the network into a new era; one defined by tighter integration, emotionally-led creativity, and a sharpened focus on work that delivers both cultural impact and real business results. Chaka Sobhani commented: "I literally don't have the words. This means the absolute world to us. I couldn't be prouder of our DDB network and the passion, commitment, and love that has gone behind us getting here. A huge thank you also to our amazing clients for their trust and partnership - we wouldn't be here without you and I hope we've made you proud. Hopefully, this is the start of much more to come from DDB - and on a personal note, I can only say it's been the most incredible first year!" "2023 was a landmark year for DDB, but we saw it as the beginning," said Alex Lubar. "The momentum you're seeing now is the result of a global network aligned around a simple belief: creativity is the most powerful force in business. I'm incredibly proud of our exceptional teams and client partners on this collective effort." 2025 Cannes Lions highlights: Regional Network of the Year - Latin America Regional Network of the Year - Pacific Classic Track Agency of the Year - Africa Creative DDB Good Track Agency of the Year - Africa Creative DDB Experience Track Agency of the Year - DM9 Africa Creative DDB is the 1st ranked agency in Brazil, 2nd in Agency of the Year The first time DDB won four Grands Prix across different brands since 2016, including: Audio & Radio: "One Second Ads" (Budweiser, Africa Creative DDB) Music: "Tracking Bad Bunny" (Rimas Entertainment, DDB Latina Puerto Rico) Creative Data: "Efficient Way to Pay" (Consul, DM9) Sustainable Development Goals: "The Amazon Greenventory" (Natura, Africa Creative DDB) 20 total Gold Lions 37 total Silver Lions 51 total Bronze Lions 320 total shortlists First Gold Cannes Lion in Finland for Nordea, Parental Leave Mortgage First Grand Prix for DDB Latina Puerto Rico, and Puerto Rico's second in history First Gold for DDB Warsaw for McDonald's Winter Takes on Color in Brand Experience & Activation Most Lions and Grands Prix won by DDB Latina ever, with 78 trophies vs their previous record of 44 Most awarded network in Brand Experience & Activation with 20 trophies Most awards on behalf of McDonald's than any other agency network This creative surge has been powered by the DDB Global Creative Council, Bullseye, which is led by Global Chief Creative Operations Officer, Susie Walker, and continues to push boundaries across regions. This year, the program has been expanded to include rising creative talent, who have actively shaped DDB's award-winning creative work. DDB's rise has also been fueled by the growing influence of some of its most dynamic agencies, including DDB Paris, Africa Creative DDB, alma, DM9, and NORD DDB, whose bold, culturally resonant work continues to redefine the standard of global creative excellence. As creativity becomes an increasingly vital business differentiator, DDB's Cannes success proves its belief that emotional storytelling not only moves people, it moves markets. This year's winning campaigns have not only earned accolades but delivered measurable growth for clients across categories. ABOUT DDB WORLDWIDE DDB ( is The Emotional Advantage Agency. We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward. As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army. Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, Global Network of the Year by Cannes Lions (2023 and 2025), and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years. Founded in 1949, DDB is part of Omnicom (NYSE: OMC). Media ContactPress@ View original content to download multimedia: SOURCE DDB Worldwide View original content to download multimedia:
Yahoo
43 minutes ago
- Yahoo
Forget chocolate! The world now envies Switzerland's zero interest rates
The world envies Swiss chocolate, army knives, and now . . . interest rates? Housing market weakness triggers Lennar to offer biggest incentives since 2009 The Trump administration is trying to bring back asbestos 3 tiny behaviors that make you the calmest person in the room Swiss National Bank, Switzerland's central bank, moved interest rates to zero this week, a reduction of 25 basis points, and a notable detraction from other central banks around the world, such as the Federal Reserve in the U.S. and the Bank of England in the U.K. In a statement, the Swiss National Bank said that the move was made in relation to declining inflation worries—and that it's expecting the economies to buckle under the volatility created, in part, due to the Trump administration's trade policies. 'With today's easing of monetary policy, the SNB is countering the lower inflationary pressure. The SNB will continue to monitor the situation closely and adjust its monetary policy if necessary, to ensure that inflation remains within the range consistent with price stability over the medium term,' the statement read. 'The global economic outlook for the coming quarters has deteriorated due to the increase in trade tensions. In its baseline scenario, the SNB anticipates that growth in the global economy will weaken over the coming quarters. Inflation in the U.S. is likely to rise over the coming quarters. In Europe, by contrast, a further decrease in inflationary pressure is to be expected.' Meanwhile, in the U.S., the Federal Reserve's latest meeting wrapped up this week with no change in interest rates, despite pressure from the White House and others to lower them. Fed Chair Jerome Powell and other Fed governors have been reluctant to do so, as inflation data still has not gotten close enough to its 2% target, and employment data has remained positive. Across the Atlantic, however, another European country, Norway, also cut rates this week. And some experts think that the Swiss could go even further, instituting negative interest rates at some point this year. 'There are risks that the SNB will go further in the future if inflationary pressures don't start to increase, and the lowest the policy rate could go is -0.75%, the rate it reached in the 2010s,' Swiss National Bank's Chairman Martin Schlegel told CNBC on Thursday. 'But what I can say is that going negative, we would not take this decision lightly.' This post originally appeared at to get the Fast Company newsletter:
Yahoo
an hour ago
- Yahoo
Rippling spy says men have been following him, and his wife is afraid
If becoming a spy sounds like an exciting way to live like a le Carré character, let this newest affidavit from confessed Rippling spy Keith O'Brien serve as a warning. On Friday, an Irish judge granted O'Brien a restraining order against several men who have not yet been identified, according to the court order seen by TechCrunch. O'Brien testified that multiple men — two in a gray Skoda Superb on one occasion, and more often, a short-haired, heavy-set man in a black SUV, sometimes accompanied by a large dog — had repeatedly followed his car and watched his home. O'Brien's story has captured the imagination of the tech industry after his colorful confession in April, in which he alleged that he was a spy for Deel. He said he was paid €5,000 a month to steal Rippling's internal data on everything from products to customers. Rippling caught him by setting up a honeypot Slack channel. On the day he was caught, O'Brien pretended to flush his phone down the corporate toilet and later smashed it, dropping pieces down the drain at his mother-in-law's house, according to his affidavit. Now he's the star witness for Rippling in its lawsuit against Deel. Rippling is even picking up the tab for his legal and related expenses, its lawyers testified. Deel is also countersuing Rippling, claiming it was spied on too, by a Rippling employee impersonating a customer. The two HR tech companies have been bitter rivals for years after Deel — once a Rippling customer — began offering competing products. In the latest part of the saga, O'Brien testified that he tried to lose the black SUV following his car by making sudden turns and taking roundabout ways to get home, only to see it reappear in his rearview mirror. He hired a security consulting company and feared that someone was placing tracking devices on his car. O'Brien claims all of these incidents have created 'emotional and psychological' damage for himself and his wife. 'We have been experiencing anxiety at home and in public. It has affected our sleep and our concentration,' O'Brien said in his latest affidavit. They are fearful for the safety of their four children. He and his lawyer speculated that this was intended as harassment related to his role as star witness. However, O'Brien's lawyer also admitted in court that they had no evidence tying the men to Deel. Deel also denied knowing anything about the man in the black SUV. According to the Irish publication Business Post, when granting the injunction, the judge apparently said, 'As if they are in a 1970s cops and robbers' TV show. Whatever happens in the dueling court cases, O'Brien has made himself the rope in a bitter tug of war between these two well-funded HR startups. And from what he says in his testimony, it sounds painful. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
