Latest news with #Coca-ColaIndia
Hans India
a day ago
- Entertainment
- Hans India
Coke Studio Bharat unveils Ishq Bawla, a Haryanvi echo of identity and introspection
Coke Studio Bharat, the platform celebrating India's diverse musical heritage, has been striking a powerful chord with audiences in its third season. With Holi Aayi Re, Holo Lolo, and Punjab Vekh Ke, the platform has already delivered three distinct tracks that celebrate India's diverse cultural roots. Now, it returns with its fourth release—Ishq Bawla. Conceptualized, written, composed, and performed by the acclaimed Haryanvi rap powerhouse Dhanda Nyoliwala and featuring Xvir Grewal, Ishq Bawla reinterprets age-old tales of lost love through a lens of introspection, growth, and individuality. Rooted in the timeless storytelling traditions of Haryana, the new song is a tribute to the power of self-awareness - an invitation to reflect, learn, and forge ahead. #IshqBawla is a Haryanvi head-nod to love gone sideways, taking notes from centuries of folklore's most dramatic love stories. More than just a song, it's a reflection on the universal experience of heartbreak, reimagined with a contemporary spirit - think of it as your hype track for moving on and leveling rapper Dhanda Nyoliwala delivers a compelling performance, weaving relatable narratives with his signature cadence. He's joined by Xvir Grewal, whose melodic interpretation adds another layer of depth to the exploration of love and loss. The production is a vibrant fusion of modern sounds and traditional Haryanvi instrumentation, featuring the distinctive textures of the deru, bugchu, and ghada, creating a sonic landscape that is both familiar and refreshingly new Artist Parveen Dhanda (Dhanda Nyoliwala) brings his signature new-age rap beats and lyrical authenticity to the fore. More than just a rapper, Dhanda stands as a cultural voice, committed to putting Haryana on the global hip-hop map. Harshvir Singh Grewal, aka Xvir, brings a melodic depth and emotional nuance to the track offering a smooth contrast to Dhanda's verses. Together, they craft a dynamic narrative that bridges regional identity and contemporary expression. Drawing strength from their roots, the duo experiments with sound blending traditional folk instruments like the deru, bugchu, and ghada with modern, rap-inspired beats where the result is a vibrant, layered track that feels both grounded and globally Gangane, IMX Lead, Coca-Cola India, said, "Coke Studio Bharat is built on a clear strategic intent: to take the sound of India to the world by spotlighting its most powerful cultural asset - its diversity. With each new song, we're building a stage where regional artists like Dhanda Nyoliwala and Xvir Grewal can reimagine tradition for a new generation of listeners. We at Coke Studio are stoked to bring forward stories that are rooted yet relevant for the fans." Adding on, Dhanda Nyoliwala said, "Coke Studio Bharat is more than a stage, it has completely transformed how music is perceived. Through Ishq Bawla, we've been able to represent not just the sound, but my roots and my people. The platform gave us the freedom to be honest with our expression and bring Haryana's voice to a wider audience."Xvir Grewal added, "Working on Ishq Bawla with Dhanda Nyoliwala and Coke Studio Bharat allowed me to explore an idea that's both intimate and timeless. The support, creative space, and collaborative mindset helped elevate the song and gave our story a sound that truly speaks to today's generation."As Season 3 of Coke Studio Bharat continues to unfold, it remains a vibrant canvas for India's regional artistry bridging cultural legacies with contemporary sound and creating music that transcends borders. With tracks like Ishq Bawla, the platform reaffirms its commitment to storytelling that is rooted, relevant, and resonant.
Hans India
2 days ago
- Business
- Hans India
Coca-Cola India's Recycled India Flag Enters Limca Book of Records 2025
Coca-Cola India's recycled PET (rPET) India Flag, unveiled during the ICC Men's Cricket World Cup 2023, has earned a place in the prestigious Limca Book of Records 2025, under the category 'Largest Flag – Recycled Material'. It highlights the brand's ongoing efforts to drive sustainable change through the innovative use of recycled materials. Introduced as part of the Maidaan Saaf campaign, the flag was made from post-consumer PET bottles and was proudly displayed during the Opening Ceremony at every World Cup match played by India. Held from 5th October to 19th November 2023 across 10 stadiums, the tournament witnessed over 1,000 volunteers—wearing safety jackets crafted from rPET bottles—actively engaging and educating spectators on proper waste segregation, ensuring stadiums were left clean and ensuring awareness was actioned on-ground. Speaking on the recognition, Devyani Rana, Vice President – Public Affairs, Communications and Sustainability, Coca-Cola India & South West Asia, said, 'This moment is not just about setting a record; it's about reimagining possibilities. At Coca-Cola India, we believe in the power of innovation and collaboration to drive meaningful change. We extend our heartfelt thanks to our partners 'Go Rewise' who played a crucial role in creating the Recycled PET Flags, and to ICC for their invaluable efforts. These flags are a testament to how recycling can transform waste into valuable resources, and their recognition by the Limca Book of Records is a proud moment that reaffirms our progress." Anurag Dahiya, Chief Commercial Officer, International Cricket Council added, 'Our partnership with Coca-Cola India captivated audiences and meaningfully celebrated the spirit of cricket during the ICC Men's Cricket World Cup 2023. The recognition by the Limca Book of Records for the recycled PET India flag is a proud moment, showcasing how sustainability and sport can come together to create lasting impact.' Yash Sharma, Founder, Go Rewise, said, 'At Go Rewise, we are proud to have transformed post-consumer PET bottles into high-quality recycled yarn used in the making of the iconic India flag. The recognition by the Limca Book of Records affirms how innovation in recycling can not only reduce waste but also give rise to powerful symbols of unity and environmental responsibility.' Launched in 2023, Maidaan Saaf is an awareness campaign that leverages our business strengths of innovative packaging solutions that benefit our operations, value chain, and local communities. It highlights various initiatives, focusing on enhancing recyclability, integrating recycled materials, and reducing waste. The rPET India flag was crafted using approximately 11,000 post-consumer PET bottles, which were recycled by Go Rewise, Ganesha Ecoverse Limited into Global Recycled Standard (GRS)-certified yarn. The packaging materials were also repurposed – underscoring the campaign's end to end sustainable design. Through Maidaan Saaf and broader sustainability roadmap and interventions, Coca-Cola India continues to reinforce its commitment to its packaging goals of 'Design' and 'Partner to Collect'—delivering measurable environmental impact while laying the groundwork for long-term, community-driven behavioural change. Established in 1990, the Limca Book of Records (LBR) is India's first and longest-running book of records. The book celebrates extraordinary achievements by people across various fields from sports and arts to science and innovation.
Time of India
04-06-2025
- Business
- Time of India
Coca-Cola India's Charged unveils a new brand identity
HighlightsCharged, the electrifying drink by Coca-Cola India, has launched a bold new identity featuring a mascot named the Wolf, created by the branding agency Branded. The Wolf symbolises physical agility and mental alertness, embodying the brand's core philosophy of 'Mind Charged, Body Charged.' Sumeli Chatterjee, category head for sparkling flavours at The Coca-Cola Company, expressed excitement over the new packaging, which reflects the bold and unstoppable character of the drink. Charged, the electrifying drink by Coca-Cola India , has unveiled a bold new identity with the launch of its dynamic mascot — the Wolf. Created by Branded, the Wolf made its debut alongside the return of Aamir Khan 's Cave Man in the latest season of 'Mind Charged, Body Charged.' Since its introduction, the Wolf has become a powerful symbol of physical agility and mental alertness, perfectly embodying what it means to be Charged, the press note stated. Entrusted with reimagining the brand's visual world, Branded designed The Wolf to embody Charged's core philosophy: Mind Charged, Body Charged. With high contrast colours and precise detailing, the Wolf is a vivid reflection of how Charged keeps consumers switched on and ready to take on the day. Sumeli Chatterjee, category head, sparkling flavours (India and Southwest Asia) at The Coca-Cola Company said, 'We are thrilled to introduce our new packaging, which is bold, sharp, and unstoppable, perfectly reflecting the character of the drink.' 'In a category that's all adrenaline and attitude, we knew we had to create something that hits instantly. The wolf isn't just a mascot — it's a mindset,' said Ankur Rander, founder and chief executive officer at Branded.
Time of India
29-05-2025
- Business
- Time of India
Limca Records ₹2800 Crore in 2024, powers Coca-Cola India's sparkling growth
HighlightsLimca, Coca-Cola India's iconic beverage, achieved over ₹2800 crore in revenue for 2024, showcasing strong growth in the lemon-lime category across both urban and rural markets. In 2025, Limca launched a new campaign featuring Indian actress Triptii Dimri, inviting consumers to rediscover the refreshing experience of its signature Lime 'n' Lemoni flavor. Limca expanded its product range in 2024 by introducing Limca GlucoCharge, a functional beverage aimed at active consumers, with a motivational campaign featuring Olympic gold medalist Neeraj Chopra. Limca, Coca-Cola India 's iconic homegrown lemon-lime beverage , has achieved a significant milestone, surpassing the ₹2800 crore revenue mark in 2024. This impressive growth underscores Limca's enduring appeal and its pivotal role in driving momentum within India's bustling lemon-lime beverage category. For over five decades, Limca has been synonymous with summer refreshment, cherished for its distinctive cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, the brand has been a cornerstone of Coca-Cola India's sparkling portfolio, witnessing soaring demand across both urban and rural landscapes. Currently, Limca is experiencing robust double-digit growth in key states including Delhi, Punjab, and Haryana, consistently gaining market share across both traditional retail and emerging modern trade formats. A key factor in Limca's sustained success lies in its ability to innovate its brand campaigns while honoring its rich legacy. In 2025, Limca ushered in a new era of refreshment with a captivating campaign featuring popular actress Triptii Dimri. This fresh take on Limca's signature taste invited consumers to rediscover the unique charm and revitalizing rush that a "Limca moment" delivers. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, emphasized the brand's strategic approach. "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory," Nair stated. "And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's consumer landscape evolves, so too does Limca. Demonstrating its commitment to innovation, Limca ventured into the advanced hydration category in 2024 with the introduction of Limca GlucoCharge . This functional beverage, enriched with glucose and electrolytes, is specifically designed to cater to the needs of today's active consumers. The launch campaign for Limca GlucoCharge, featuring Olympic gold medalist Neeraj Chopra, resonated deeply with millions.
Time of India
29-05-2025
- Business
- Time of India
Limca Records ₹2800 Crore in 2024, powers Coca-Cola India's sparkling growth
HighlightsLimca, Coca-Cola India's iconic beverage, achieved over ₹2800 crore in revenue for 2024, showcasing strong growth in the lemon-lime category across both urban and rural markets. In 2025, Limca launched a new campaign featuring Indian actress Triptii Dimri, inviting consumers to rediscover the refreshing experience of its signature Lime 'n' Lemoni flavor. Limca expanded its product range in 2024 by introducing Limca GlucoCharge, a functional beverage aimed at active consumers, with a motivational campaign featuring Olympic gold medalist Neeraj Chopra. Limca, Coca-Cola India 's iconic homegrown lemon-lime beverage , has achieved a significant milestone, surpassing the Rs 2800 crore revenue mark in 2024. This impressive growth underscores Limca's enduring appeal and its pivotal role in driving momentum within India's bustling lemon-lime beverage category. For over five decades, Limca has been synonymous with summer refreshment, cherished for its distinctive cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, the brand has been a cornerstone of Coca-Cola India's sparkling portfolio, witnessing soaring demand across both urban and rural landscapes. Currently, Limca is experiencing robust double-digit growth in key states including Delhi, Punjab, and Haryana, consistently gaining market share across both traditional retail and emerging modern trade formats. A key factor in Limca's sustained success lies in its ability to innovate its brand campaigns while honoring its rich legacy. In 2025, Limca ushered in a new era of refreshment with a captivating campaign featuring popular actress Triptii Dimri. This fresh take on Limca's signature taste invited consumers to rediscover the unique charm and revitalizing rush that a "Limca moment" delivers. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, emphasized the brand's strategic approach. "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory," Nair stated. "And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's consumer landscape evolves, so too does Limca. Demonstrating its commitment to innovation, Limca ventured into the advanced hydration category in 2024 with the introduction of Limca GlucoCharge . This functional beverage, enriched with glucose and electrolytes, is specifically designed to cater to the needs of today's active consumers. The launch campaign for Limca GlucoCharge, featuring Olympic gold medalist Neeraj Chopra, resonated deeply with millions.
