Coca-Cola India's Recycled India Flag Enters Limca Book of Records 2025

Coca-Cola India's recycled PET (rPET) India Flag, unveiled during the ICC Men's Cricket World Cup 2023, has earned a place in the prestigious Limca Book of Records 2025, under the category 'Largest Flag – Recycled Material'. It highlights the brand's ongoing efforts to drive sustainable change through the innovative use of recycled materials. Introduced as part of the Maidaan Saaf campaign, the flag was made from post-consumer PET bottles and was proudly displayed during the Opening Ceremony at every World Cup match played by India.
Held from 5th October to 19th November 2023 across 10 stadiums, the tournament witnessed over 1,000 volunteers—wearing safety jackets crafted from rPET bottles—actively engaging and educating spectators on proper waste segregation, ensuring stadiums were left clean and ensuring awareness was actioned on-ground.
Speaking on the recognition, Devyani Rana, Vice President – Public Affairs, Communications and Sustainability, Coca-Cola India & South West Asia, said, 'This moment is not just about setting a record; it's about reimagining possibilities. At Coca-Cola India, we believe in the power of innovation and collaboration to drive meaningful change. We extend our heartfelt thanks to our partners 'Go Rewise' who played a crucial role in creating the Recycled PET Flags, and to ICC for their invaluable efforts. These flags are a testament to how recycling can transform waste into valuable resources, and their recognition by the Limca Book of Records is a proud moment that reaffirms our progress."
Anurag Dahiya, Chief Commercial Officer, International Cricket Council added, 'Our partnership with Coca-Cola India captivated audiences and meaningfully celebrated the spirit of cricket during the ICC Men's Cricket World Cup 2023. The recognition by the Limca Book of Records for the recycled PET India flag is a proud moment, showcasing how sustainability and sport can come together to create lasting impact.'
Yash Sharma, Founder, Go Rewise, said, 'At Go Rewise, we are proud to have transformed post-consumer PET bottles into high-quality recycled yarn used in the making of the iconic India flag. The recognition by the Limca Book of Records affirms how innovation in recycling can not only reduce waste but also give rise to powerful symbols of unity and environmental responsibility.'
Launched in 2023, Maidaan Saaf is an awareness campaign that leverages our business strengths of innovative packaging solutions that benefit our operations, value chain, and local communities. It highlights various initiatives, focusing on enhancing recyclability, integrating recycled materials, and reducing waste.
The rPET India flag was crafted using approximately 11,000 post-consumer PET bottles, which were recycled by Go Rewise, Ganesha Ecoverse Limited into Global Recycled Standard (GRS)-certified yarn. The packaging materials were also repurposed – underscoring the campaign's end to end sustainable design.
Through Maidaan Saaf and broader sustainability roadmap and interventions, Coca-Cola India continues to reinforce its commitment to its packaging goals of 'Design' and 'Partner to Collect'—delivering measurable environmental impact while laying the groundwork for long-term, community-driven behavioural change.
Established in 1990, the Limca Book of Records (LBR) is India's first and longest-running book of records. The book celebrates extraordinary achievements by people across various fields from sports and arts to science and innovation.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Hans India

an hour ago

• Hans India

Coca-Cola India Powers Ratha Yatra 2025 with Scaled Access, Cultural Integration, and Inclusive Growth

Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from 27th June to 5th July 2025. Building on its successful engagement at Maha Kumbh earlier this year, Coca-Cola will bring its refreshing beverage portfolio to the heart of the Ratha Yatra. Through its diverse portfolio of brands including Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged and Kinley, Coca-Cola India will enhance the festive fervor with wide-scale availability, immersive brand activations, and deep cultural integration. The company will also foster economic empowerment by supporting local vendors and retailers, and driving tangible social and environmental impact. To mark the occasion, the company will be launching a special edition of Ratha Yatra-themed packaging on its packaged drinking water brand 'Kinley,' celebrating Odisha's rich traditions and creating keepsakes that echo the pride of the region. Coca-Cola India will also introduce affordable pack options, making its beverages accessible to attendees during the festivities. Visitors will experience iconic out-of-home (OOH) displays, cooler wall, and other activations across high-footfall locations along temple routes, beach stretches, markets, highway outlets, transit hubs, and local kiosks. The hydration carts along the route will create economic opportunities for local vendors and micro-entrepreneurs who offer chilled beverages to consumers during the yatra. These activations highlight Coca-Cola's commitment to delivering a rich and enjoyable experience for attendees. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, 'Ratha Yatra stands as one of Odisha's most significant cultural occasions, marked by its scale and deep community participation. At Coca-Cola India, our aim is to keep consumers refreshed and hydrated throughout the yatra by ensuring our beverages are readily available across every touchpoint. We are committed to creating meaningful experiences and social impact through multiple initiatives that raise awareness on recycling to inspire collective action.' Anandana (The Coca-Cola India Foundation) and Hindustan Coca-Cola Beverages (HCCB) in partnership with Puri Municipality, District Administration (Puri), Odisha Development Management Programme (ODMP), and Y4D Foundation, have flagged off the 'Used PET Bottle-Free Ratha Yatra 2025' initiative to help in managing plastic waste during the festival. As part of the Maidan Saaf campaign, the effort aims to significantly reduce plastic litter with city-wide collection and public engagement, through beach cleanups, plog runs and awareness drives. The programme will deploy more than 180 trained volunteers and install 200 PET collection bins across select high-footfall areas in the city.

Time of India

an hour ago

• Time of India

Historic India versus England Mixed Disability T20 Cricket Series starts in England on June 21

Jaipur: History will be made when the first-ever mixed disability T20 series between India and England starts in England on Saturday (June 21) at Taunton, the home of Somerset County Cricket Club. During the landmark seven-match T20Is tour, the teams will also play a match at the iconic Lord's Cricket Ground on June 25. Led by Mumbai's Ravindra Gopinath Sante, India's mixed disability team arrived in London for the tour on June 15. The 16-member team, picked by the Differently abled Cricket Council of India (DCCI), has prepared for the series by playing three practice matches against the England Lions Mixed Disability team at the Budleigh Salterton Cricket Club in Exeter. Virendra Singh is the vice-captain of the team, while the team's head coach is former Rajasthan captain Rohit Jhalani. Before travelling to England, the Indian team had a week-long preperatory camp at the Jaipuria Cricket Academy ground in Jaipur. The team comprises six deaf, six physical disability and four intellectual disability players. This format has been approved by the International Cricket Council (ICC). by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 2025 Top Trending local enterprise accounting software [Click Here] Esseps Learn More Undo "We thank the English Cricket Board and the BCCI for providing us with all the facilities which are given to the international players for this tour. We are playing all our matches on this tour on the first-class ground of England," said Ravi Chauhan, general secretary of the DCCI. "Our preparations have been good. We are looking forward to an exciting series, which will raise the profile of mixed disability cricket," said Abhay Pratap Singh, Jt. Secretary, DCCI. In a first incident, all the seven matches of the series will be streamed live on Sony Liv. "As the BCCI secretary, Jay Shah provided us with complete support from the BCCI. We wish that as the ICC Chair, he would support this format too," Ravi Chauhan said. Before the first match at Taunton, both the teams will hold a two-minute silence and wear black armbands to pay their respects to the victims of the Air India plane crash in Ahmedabad on June 12. The highlight of the tour will, of course, be the third T20I at Lord's on June 25, giving India's mixed disability team the rare honour of competing at the iconic 'Home of Cricket.' The date and the venue both make for a tremendous coincidence- 42 years back, India, led by the legendary Kapil Dev, had clinched the 1983 World Cup on June 25 at Lord's in 1983. June 25 is incidentally celebrated as the 'World Mixed Disability Day.' The other standout fixture of the tour is scheduled for July 1 in Bristol, where the Indian mixed disability team will play their English counterparts, followed by a T201 between the women's teams of India and England in a double-header. The Bristol match will be shown live on Sky Sports, stated Ravikant Chauhan, general secretary, Differently Abled Cricket Council Of India (DCCI) BCCI Member, Differently Abled Cricket Committee.

India Today

5 hours ago

• India Today

Mature Shubman Gill was gorgeous vs England: Sunil Gavaskar on Headingley 127

Former India captain Sunil Gavaskar lavished praise on Shubman Gill for his composed and mature century on Day 1 of the Headingley Test against England. On his Test captaincy debut, Gill remained unbeaten on 127, showcasing both poise and authority as he guided India to a dominant on Sony Sports, Gavaskar highlighted the 25-year-old's development as a batter and leader, calling his innings a reflection of how far he has come since his early days. Taking over at No.4 following Virat Kohli's retirement, and shouldering the added weight of captaincy, Gill responded with calm assurance at the vs IND, 1st Test Day 1: Highlights|Report "He's (Shubman Gill) looking absolutely gorgeous at the crease. That shot early on in his innings—playing straight down the ground—is not an easy one to execute. It showed just how well he was seeing the ball: the speed, the timing, the control—everything was spot on," Gavaskar said."We've seen him grow up in front of the camera—from the U-19 World Cup days to now anchoring a Test innings. Every time he walks out now, you can see how much more solid and mature he looks. Early on, he had a bit of a weakness around the off stump, often playing across the line and getting caught out. But now, he's much more assured," he were cruising at 91 for no loss before a mini-collapse saw KL Rahul fall for 42 to Brydon Carse, followed by debutant Sai Sudharsan departing for a duck to Ben Stokes. Suddenly at 92 for 2, the momentum had shifted slightly, but Gill's arrival helped settle pointed to how Gill handled the pressure brilliantly, first by absorbing the conditions and letting Yashasvi Jaiswal dictate the scoring. Once settled, Gill accelerated with purpose, bringing up his half-century in just 56 balls. Facing a quality England bowling attack—featuring Chris Woakes, Josh Tongue, Brydon Carse, captain Ben Stokes, and Shoaib Bashir—Gill stayed composed and former India opener was particularly impressed with Gill's range of shots and decision-making, noting that his technique around the off-stump had improved significantly. Straight drives, cover punches, and the well-timed flicks spoke of a batter in control of both his game and the match situation - which ultimately saw him finish his 140-ball century with a sublime cover moment that stood out was Gill's gesture after reaching his century—a small bow towards the Indian dressing room. Gavaskar praised the humility and meaning behind the act, saying it reflected the gratitude a player shows to those behind the scenes—the coaches, teammates, and support staff who prepare and push each other every day.'That little bow to the dressing room was a nice touch. It means so much, because those are the people you train with, run between the wickets with, and who've been part of your preparation. It was a gesture of appreciation—'thank you, guys, I wouldn't have reached here without you," Gavaskar Jaiswal's dismissal for 101, Gill took on the mantle of guiding the innings alongside Rishabh Pant, who added a brisk, unbeaten 65. By stumps, India had reached 359 for 3, firmly in control of the match.