Latest news with #Cloud23
Scottish Sun
2 days ago
- Business
- Scottish Sun
Brooklyn Beckham in new legal row after splashing out on £11m mansion and turning his back on parents in UK
Another brand also recently objected to his trademark plans Brooklyn Beckham in new legal row after splashing out on £11m mansion and turning his back on parents in UK BROOKLYN Beckham has been involved in yet another legal battle with a booze brand - this time with a luxury wine company. The 26-year-old has been caught up in a second legal battling regarding trademarking names for his businesses after running into issues with his hot sauce firm and various spin offs with the United States Patent and Trademark Office. Advertisement 3 Brooklyn Beckham has been locked in another legal row Credit: Getty 3 Brooklyn and Nicola recently bought their first home in LA Credit: Getty He's currently battling the makers of alcohol brand Becks over his application to rubber stamp the name 'Becks Buns'. But now we can reveal that he was involved in another tussle with an alcohol maker when trying to trademark 'C23', which is the shortened name of his hot sauce brand Cloud23. A California wine business, Stag's Leap Wine Cellars, shot back at his plans, which were lodged officially by his company, Buster Hot Sauce Inc, against the trademark. The business is a luxury alcohol brand based in the wine region of Napa Valley, known for being frequented by A-listers. Advertisement Amongst some of the company's products are the very pricey Cabernet Sauvignon vineyard which is known as the Cask 23. Depending on the year of the vintage, a bottle can set you back a few grand with the Cask 23 Cab Sav from 2018 currently selling for around £2,000. Cask 23 is currently stocked at luxury retailers including Selfridges, the most recent one is from 2021 and costs around £280. In order to avoid a battle with the company, Brooklyn's firm deleted the classification of all types of booze from the application they made. Advertisement A rep for Brooklyn could not be reached for comment. So far, Brooklyn hasn't managed to trademark any of the names related to his hot sauce company, namely, two versions Cloud 23, C23 and Becks Buns. Brooklyn Beckham takes swipe at David and Victoria amid 'family feud' as he shares tribute to wife Nicola Peltz The Sun first revealed earlier this month how the brand behind Beck's beer had objected to his plans. The beer's German parent firm Brauerei Beck & Co has opposed it and been granted an extension until next month to file documents. Advertisement The company is part of alcohol giant AB InBev, which produces one in four lagers sold worldwide, including Stella Artois and Budweiser as well as Beck's. Brooklyn launched his first hot sauce, Cloud 23, last year and said: 'It's been a passion project of mine for the last 2½ years, something I've literally put everything into. "I've never worked so hard on anything in my life.' His parents attended the launch event in LA. Advertisement However, insiders said their relationship has 'never been more fractured' amid the ongoing Beckham family feud. As the feud rumbles on, it was revealed that Brooklyn had splashed out a cool £11million alongside his wife Nicola on a new Hollywood mansion. It means he has put down roots 5,540 miles from his London-based dad David and mum Victoria - and shows no sign of returning home any time soon. Last night a source said: 'Brooklyn's wife is American, as are her family whom he adores, and he feels his life now is Stateside. Advertisement 'As an influencer he can work from anywhere but Brooklyn believes he has more opportunities in LA. It will be a dagger to the heart for his parents. "Until now, the couple have always been renting so there was hope his relocation wouldn't be permanent. 'This house purchase quashes any last hopes.' 3 He has been unlucky when it comes to his trademark battles Credit: Getty
The Irish Sun
2 days ago
- Business
- The Irish Sun
Brooklyn Beckham in new legal row after splashing out on £11m mansion and turning his back on parents in UK
BROOKLYN Beckham has been involved in yet another legal battle with a booze brand - this time with a luxury wine company. The 26-year-old has been caught up in a second legal battling regarding trademarking names for his businesses after running into issues with his hot sauce firm and various spin offs with the United States Patent and Trademark Office. 3 Brooklyn Beckham has been locked in another legal row Credit: Getty 3 Brooklyn and Nicola recently bought their first home in LA Credit: Getty He's currently battling the makers of alcohol brand Becks over his application to rubber stamp the name 'Becks Buns'. But now we can reveal that he was involved in another tussle with an alcohol maker when trying to trademark 'C23', which is the shortened name of his hot sauce brand Cloud23. A California wine business , Stag's Leap Wine Cellars, shot back at his plans, which were lodged officially by his company, Buster Hot Sauce Inc, against the trademark. The business is a luxury alcohol brand based in the wine region of Napa Valley, known for being frequented by A-listers. Read More on Brooklyn Amongst some of the company's products are the very pricey Cabernet Sauvignon vineyard which is known as the Cask 23. Depending on the year of the vintage, a bottle can set you back a few grand with the Cask 23 Cab Sav from 2018 currently selling for around £2,000. Cask 23 is currently stocked at luxury retailers including Selfridges, the most recent one is from 2021 and costs around £280. In order to avoid a battle with the company, Brooklyn's firm deleted the classification of all types of booze from the application they made. Most read in Celebrity A rep for Brooklyn could not be reached for comment. So far, Brooklyn hasn't managed to trademark any of the names related to his hot sauce company, namely, two versions Cloud 23, C23 and Becks Buns. Brooklyn Beckham takes swipe at David and Victoria amid 'family feud' as he shares tribute to wife Nicola Peltz The Sun beer had objected to his plans. The beer's German parent firm Brauerei Beck & Co has opposed it and been granted an extension until next month to file documents. The company is part of alcohol giant AB InBev, which produces one in four lagers sold worldwide, including Stella Artois and Budweiser as well as Beck's. Brooklyn launched his first hot sauce, "I've never worked so hard on anything in my life.' His parents attended the launch event in LA. However, insiders said their relationship has ' family feud . As the feud rumbles on, it was revealed that Hollywood mansion. It means he has put down roots 5,540 miles from his London-based dad David and mum Victoria - and shows no sign of returning home any time soon. Last night a source said: 'Brooklyn's wife is American, as are her family whom he adores, and he feels his life now is Stateside. 'As an influencer he can work from anywhere but Brooklyn believes he has more opportunities in LA. It will be a dagger to the heart for his parents. "Until now, the couple have always been renting so there was hope his relocation wouldn't be permanent. 'This house purchase quashes any last hopes.' 3 He has been unlucky when it comes to his trademark battles Credit: Getty
Daily Mail
13-06-2025
- Business
- Daily Mail
Brooklyn Beckham plugs his hot sauce brand amid trademark dispute with Beck's beer as he attempts to expand business
Brooklyn Beckham has promoted his hot sauce brand amid reports he is embroiled in a trademark dispute. The son of Victoria and David Beckham, 26, announced the launch of his new hot sauce brand Cloud23, available exclusively at Whole Foods shops in the UK, back in October. It was then revealed in January that Brooklyn had planned to expand his hot sauce company and applied to trademark 'Becks Buns '. However, Brooklyn has been dealt a blow after The Sun reported that Beck's beer, owned by Brauerei Beck & Co, has challenged it. While he contemplates his next steps, Brooklyn has publicly backed his wider brand despite the setback. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. Brooklyn took to his official Instagram account to share a snap of the hot sauce to his 16million followers. The entrepreneur held a bottle Cloud23 over a stainless steel table full of food. Brooklyn tagged Hunter Moreno in the story, who is a well-known creative director, having worked with big brands such as Prime drinks. Since launching the brand, Brooklyn has regularly used his gigantic social following to plug his sauce. A source told The Sun the parent firm of Beck's beer has opposed his Becks Buns trademark and has been granted a one-month extension to file documents relating to their challenge. It comes as Brooklyn and his wife Nicola Peltz, 30, have been engulfed in an escalating family rift, with parents David and Victoria believed to be concerned about the influence the billionaire heiress has over their eldest son. A source told The Sun: 'It's one thing after another for Brooklyn. 'First his row with his dad blows up — and now he's got another Beck's looking like it's going to become a bit of a headache.' Cloud 23, named after the No.23 jersey his father wore at Real Madrid and LA Galaxy, comes in two variants – Sweet Jalapeno and Hot Habanero. Elsewhere on Wednesday, Brooklyn appeared to debut a new tattoo as he shared a shirtless snap - which also seemed to show him with cupping marks. Cupping is loved by celebrities and is a therapeutic technique that uses a vacuum force applied onto the skin's surface. It is thought to stimulate healing as it encourages extra blood flow. Cruz seemed to show he is open to reconciling with his brother Brooklyn amid their ongoing devastating family feud. The youngest of the Beckham brothers, 20, took to Instagram on Wednesday as he shared a black and white photo of Victoria holding a baby Harper on the sofa as Brooklyn, Romeo and Cruz all nestled in. The musician left the adorable childhood snap uncaptioned, as he seemed to suggest he hasn't turned his back on his eldest brother. However on Wednesday it was revealed that Brooklyn has reportedly ' told his famous family that he wants no contact' with them in the latest devastating turn of their ongoing feud. While a source close to Brooklyn denied the claims, a source told Page Six: 'Brooklyn told his family he wants no contact and he's not responding to those that try to connect.' According to the publication, the eldest Beckham boy has had no communication with his family following father David's knighthood being announced last week and only learned of the news in the media alongside the rest of the world. Denying he'd asked for no contact, a source close to Brooklyn told the publication: 'Everyone's focus should be David Beckham 's great honour'. Meanwhile a source close to Brooklyn also denied the claims as they told MailOnline, 'this seems to be another deliberate attempt to misrepresent the truth, and it only serves to distract from this honour being bestowed on Brooklyn's father.'
Daily Mail
12-06-2025
- Business
- Daily Mail
How Brooklyn Beckham is aiming to emulate David's empire as he follows in his father's footsteps with multiple brand deals amid trademark dispute with Beck's beer
While a devastating feud has driven a deep divide between Brooklyn and his parents, one thing is for sure the eldest son certainly knows how to 'Brand It Like A Beckham'. From watches, to coffee machines, designer fashion labels and even mattresses, David has earned millions as the face of companies around the world. And Brooklyn, 26, is keen to follow in the former footballers footsteps as he attempts to emulate his dad's empire. Last October the wannabe chef launched his own hot sauce brand Cloud23 with the view to add to his £10million fortune with his own personal brand as he applied to trademark 'Becks Buns'. However the star hit a bump in the road this week when he reportedly became embroiled in a trademark dispute with Beck's beer after trying to expand the hot sauce business. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. The Sun reported that Beck's beer, owned by Brauerei Beck & Co, has challenged it. A source told the publication that the parent firm of Beck's beer has opposed his Becks Buns trademark and has been granted a one-month extension to file documents relating to their challenge. Yet it seems Brooklyn isn't going to let the hindrance deter him and the star is amassing an impressive portfolio to rival David's. David kicked off his endorsements with a £4million Brylcreem deal back in 1997 and has been adding to his partnerships ever since. And while it's not known exactly how much David has earned from all his brand deals, he has an estimated net worth of £372million ($450m). Nespresso Last year David starred in a heartwarming Nespresso Christmas Advert, with a playful nod to his football career. The Inter Miami FC owner slipped on his navy wellington boots and played football with the snowman in goal. The advert starts with David wanting to cheer up the sad, melting snowman as he heads to his wardrobe to pick out a football kit and gloves. David placed a Nespresso pod on the snowman's nose, before quickly stealing it to make a victory coffee after scoring a goal. The footballer said: 'I had a great time making this festive film with Nespresso - I love this time of year, being with friends and family, having fun, and making memories.' David joined the Nespresso advertising campaign in November 2023 and joined the likes of George Clooney and Bridgerton star Simone Ashley as an official face of the home-brewed coffee brand. While it hasn't been revealed how much David's new partnership is worth, The Evening Standard reported that George has made a whopping $40million from the partnership. Stella Artois David launched his partnership with the alcohol brand last year and he kicked off the 'David and Dave' campaign in January. The ad showed the star in a pub with his parents, who are played by actors. His mum said: 'We have something to tell you,' before his dad added, 'You have a twin we never told you about — left him in America'. David replied: 'I always knew there was something missing,' as his dad explained they called him 'other David'. The latest add in April saw Becks join the brand's longtime poster boy Matt Damon, who was revealed as the 'Other David'. After bonding over their love of the Belgian beer they also slipped into gym wear for a a game of pickle ball, which 'Other David' mistook for ping pong. Sharing the clip to his grid, David wrote: 'Finding Other David was only the beginning… The Beckham brothers are taking over'. Ninja's kitchen appliances David appeared in the festive ad for Ninja's kitchen appliances, however the collaboration didn't quite go to plan. His deal with SharkNinja is understood to be worth £1million, but the Christmas advert left viewers seething with the popular brand. The ad saw David left to sort Christmas dinner on his own, with no time to spare - a near impossible task he only manages with the help of his handy Ninja accessories. But the ex-England skipper's apparent indoor use of a wood-fired oven, worth £350 and primarily designed for outdoor use, has resulted in the brand being reported to the Advertising Standards Authority. Guidance from Ninja's own user manual reads: 'DO NOT use indoors. If used under overhead cover, toxic fumes, including carbon monoxide, may accumulate and cause serious bodily injury or death.' SharkNinja representatives have since confirmed that all scenes involving the oven were filmed outdoors, while the festive commercial was given a green light by advertising clearance organization Clearcast prior to launching on national television. BOSS campaign The star sent fans into meltdown with a steamy advertisement for BOSS underwear in January for the launch of the BOSS ONE Bodywear collection. The extended version of the video sees the former footballer strip off for a shower scene in a 007 style montage. In a strange twist, he then sits down to watch TV, practises his pool and sits down for an evening meal. Those who weren't distracted by is incredible physique couldn't help but notice his dinner of choice was a bowl of cereal. Daniel Grieder, CEO of HUGO BOSS, said: 'The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham. 'It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.' After becoming a global ambassador in August 2024, David said: 'Over the last few years, I've been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. 'I've really enjoyed the collaboration with BOSS so far and have been impressed by the team's ambition, creativity, and desire for excellence. 'I look forward to sharing what we've been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.' Meanwhile in May 2024, David was unveiled as AliExpress Global Ambassador, an international online retail marketplace based in China. The star has also been a brand ambassador for Tudor for over six years and has starred in numerous of campaigns. In November last year, David became an ambassador for TEMPUR Mattress. He also serves as a goodwill ambassador for Unicef and in 2015 he launched 7: The David Beckham Unicef Fund, his own arm of the charity. He has also been the face of Haig Club scotch whisky for the last nine years, advertising the alcoholic drink in a slew of promotional campaigns. However, David ended his partnership with the booze brand last year, with all of the social media profiles set to inactive. But how is his son's portfolio coming together? Cloud23 Brooklyn announced the launch of his new hot sauce brand Cloud23, available exclusively at Whole Foods shops in the UK back in October. Cloud 23, named after the No.23 jersey his father wore at Real Madrid and LA Galaxy, comes in two variants – Sweet Jalapeno and Hot Habanero. Priced at a steep £15 a bottle, the oldest of the Beckham children has created two flavours as well as a range of clothing merchandise. Taking to his Instagram account in October, Brooklyn shared video of a truck, emblazoned with the Cloud23 logo and a small crowd gathered at his pop up shop, keen for a taste. After launching the hot sauce, he told Delish magazine: 'I did my research and I just felt like there was this hole in the market with luxury condiments, especially for a really good price.' Brooklyn told InStyle magazine last June ahead of the launch: 'It's nice, because it's so broad. You can use it in spicy margaritas, you can use it on chicken, you can use it on sushi.' Priced at a steep £15 a bottle, the oldest of the Beckham children has created two flavours as well as a range of clothing merchandise He added: 'I can't say what, exactly, it is, but it's in the food space. It's been a passion project of mine for the last two-and-a-half years, something I've literally put everything into. I've never worked so hard on anything in my life.' Brooklyn put his own funds into the project, too. 'I had to find a distributor... finding a CEO is very difficult, especially for a start-up. The first year was just me — I put a lot of money in to start it on my own — and then maybe under a year ago, I got investors.' And through his sauce company the star has also teamed up with multiple restaurants and food brands. Earlier this year he collaborated with Sally's Apizza to create the Angel Fire which head chef Bret Lunsford cooked up with Brooklyn's hot sauce. The white base was loaded with hot habanero chicken, pepperoni, whipped ricotta, Cloud23 Sweet Jalapeño Pepperoni Sauce, pecorino, and basil. He also teamed up with Mimi Chengs in New York to create the Cubano Dumpling, Berkshire pork, smoked ham, pickles, melty Swiss cheese, and toasted garlic breadcrumbs—pan-fried to crispy perfection and served with C23 Sweet Jalapeño crema . Barilla Brooklyn teamed up with Barilla pasta as he continued to add to his food brand portfolio. Taking to Instagram in April, the budding chef tucked into a plate of tomato pasta as he educated fans on the art of Scarpetta - an Italian tradition all about soaking up every last bit of sauce. Sharing how excited he was to be working with the brand he penned: 'Al Bronzo pasta is made using a classic bronze-cut method that gives the pasta this amazing texture that holds sauce perfectly – achieving the ultimate Scarpetta. 'For me, pasta means family – and like Barilla, I love bringing everyone together for a shared meal around the table.' He has also shared recipes with the brand creating the viral vodka pasta which incorporates his own Cloud23 sauce. Brooklyn teamed up with Barilla pasta as he continued to add to his food brand portfolio in April Mora Mora Brooklyn Beckham teased his next business venture back in January as he promoted a new 'Cloud smoothie' on Instagram. Collaborating with plant-based Mexican restaurant Mora Mora, Brooklyn took fans through a step-by-step of how to make his new smoothie. The caption read: 'Brooklyn's Cloud smoothie by @brooklynpeltzbeckham Made with @birdman_life Falcon Vanilla Protein, mango, banana, coconut yogurt, hemp, water and coconut cream with berries. 'A cloudy smoothie that will fuel your resolutions to start the year on the right track. 'It doesn't have Cloud23 sauce, but it actually tastes amazing with a drop of sweet jalapeño'. Typhur Air Fryer Back in September 2023 Brooklyn signed a deal to endorse the £500 Typhur Air Fryer as he took to Instagram to promote the product and show fans how it works. In the caption he wrote: 'Excited to be starting a new partnership with @Typhur_culinary, a company that combines cooking science + tech. Here's a sneak peak of their new Dome air fryer. More to come!' Brooklyn has previously discussed his passion for cooking after receiving backlash for his 'disastrous' kitchen tutorials. He left fans in stitches as he filmed yet another cooking video with a huge hole in his tracksuit bottoms after coming under fire for his tutorials. He took to Instagram to share a reel which showed step-by-step how to make a grilled cheese sandwich. Unimpressed fans were quick to roast the star over his 'boring' and 'unnecessary' tutorial while others couldn't help but notice his fashion faux pas in the video. UberEats Continuing to combine business with his love of food, the star teamed up with food-delivery operator UberEats to open a pop-up eatery in east London for two days in January 2024. As well as serving Brooklyn's signature English breakfast sandwich, it also offered more elaborate items, such as a Chinese-style 'dim sum' dish and a 'Wagyu beef Bolognese'. Brooklyn's connections meant he was able to launch the enterprise on one of the US's biggest television programmes, ABC's Good Morning America. Speaking of his new venture, he told the Mail: 'I've been lucky enough to live in some pretty cool places. 'I got my wife on Indian and Chinese takeaway. She's obsessed with it now. 'My Nanny Peggy taught me how to make her English Breakfast sandwich when I was five, and it's been my favourite ever since. 'I've always been into trying different foods, cuisines, and cultures, but that was one of my earliest memories of loving cooking. 'Spending time in the kitchen is definitely something me and my dad bond over... even though I think I make my English Breakfast sandwich better, he does make a pretty good one!' Tiffany & Co Brooklyn and his wife Nicola have also made sure to monetise their relationship, much like his parents Victoria and David. Back in 2023 they posed for a series of loved-up snaps as they promoted jewellery brand, Tiffany & Co. The married couple opted for matching white shirts, with Brooklyn looking at his wife adoringly in one shot while she gathered up her raven tresses. In another, he put a hand through his hair and looked down while Nicola glanced at the camera as her locks flowed down her back. Nicola and Brooklyn both accessorised with an array of Tiffany jewellery including hoop earrings and bangles as she penned: 'Celebrating everyday with you and our incredible bond I love u Brooklyn.' Superdry Brooklyn attempted to make a foray into the fashion world back in 2021 after he became Superdry's new brand ambassador in a £1 million deal. Superdry boss Julian Dunkerton said: 'To have the endorsement of Brooklyn is a testament to what we're doing as a brand. 'As a business, we want to effect positive change for present and future generations, a generation that Brooklyn is speaking to.' However, Brooklyn drew criticism for an apparent conflict with some of his other business ventures. Social-media users pointed out that he was promoting Superdry's vegan trainers despite being a meat-eating chef who has been filmed cooking steak. And in July 2022 the fashion firm ended its deal with Brooklyn. A Superdry spokesman said at the time: 'We always review the ambassadors who feature in our campaigns and decided to work with a different range of talent.' Brooklyn has also fronted campaigns on his Instagram account with new Japanese sake brand, WESAKE, which he co-founded; Twinkly, a lighting brand; Wendy's burger chain; and Silk Nextmilk, a plant-based milk. He has also worked with Get Your Guide, Pepe Jeans and Jaguar. One friend previously said: 'Brooklyn is a magnet for brands and he is making a lot of money. It is unbelievable how much he is earning.' Using any opportunity to work with a brand, Brooklyn promoted linen company Frette at the same time as declaring his love for his wife on Instagram on Wednesday. Brooklyn showed off his love letter tattoo on his back from his wife in which Nicola claims they can 'get through it together.' The poem, which she wrote before their wedding day in 2022, reads: 'My forever boy. Read this anytime you feel anxious. I want you to know how deeply loved you are. 'You have the kindest heart I've ever met and hope I never go a day without your love. I think you are so incredible.' Holding a stack of folded white linen in the shot he captioned it @fretteofficial. Brooklyn and Nicola have been engulfed in the escalating rift, with his parents believed to be concerned about the influence the billionaire heiress has over their eldest son. He has reportedly 'told his famous family that he wants no contact' with them in the latest devastating turn of their ongoing feud. While a source close to him denied the claims, a source told Page Six: 'Brooklyn told his family he wants no contact and he's not responding to those that try to connect.' According to the publication, the eldest Beckham boy has had no communication with his family following father David's knighthood being announced last week and only learned of the news in the media alongside the rest of the world. Denying he'd asked for no contact, a source close to Brooklyn told the publication: 'Everyone's focus should be David Beckham 's great honour'.
Daily Mirror
12-06-2025
- Entertainment
- Daily Mirror
Brooklyn Beckham 'turns his back on his family' in telling post after Cruz plea
Brooklyn Beckham has seemingly given a response to his brother Cruz's recent heartfelt post, which comes as the Beckham family continue to be rocked by the bitter feud tearing them apart Brooklyn Beckham is seemingly in no rush to reconcile with his family as his little brother extends an olive branch. Cruz Beckham made a touching response to the rumours plaguing the Beckham clan on Wednesday, sharing a throwback snap of himself, Brooklyn, their siblings and mum Victoria Beckham on his Instagram Stories. But if 20-year-old Cruz was hoping his trip down memory lane would spark some kind of reaction from Brooklyn, it doesn't appear to have worked. The eldest son of Victoria and David Beckham, who is said to be embroiled in a bitter row with his kin over his wife Nicola Peltz, is allegedly ignoring messages from his parents. Now, it looks like the former aspiring photographer, 26, is metaphorically turning his back on his family. Taking to Instagram late Wednesday night, just hours on from Cruz's cute post, Brooklyn turned his back to the camera as he showed off his new linens. With his exposed back showing off some of his many tattoos - and the results of a recent cupping session - Brooklyn held a pile of white towels in his hand for the shot. The aspiring cook simply captioned the snap "@fretteofficial [love heart emoji]" - an Italian linen brand. But Brooklyn's followers were less bothered by his new luxury homeware in the comment section. "Call your Mum," one simply stated, as another begged: "Brooklyn, whatever has happened, please don't cut off your whole family. "Take time to get yourself together and have a breather, please find your way back otherwise you will cause pain for yourself, your siblings and parents. If someone has hurt you, pls try to talk it through so that your on talking terms xxx." A third, referring to the C23 cap Brooklyn can be seen wearing in the post, savagely told the young star: "You should try selling your hot sauce without your dad's name or number." Brooklyn's hot sauce company, Cloud23, was originally thought to be named in honour of dad David - a nod to the number the former England captain wore during his time at Real Madrid and LA Galaxy. When a customer queried the brand's name on the official website, a member of Brooklyn's team explained, "The 23 included in our brand is a warm nod to Brooklyn's father, David Beckham, who wore number 23 while playing for Real Madrid and LA Galaxy, inspired by NBA legend Michael Jordan." But during a recent interview, Brooklyn insisted that there's no connection between the moniker of his sauce line, Cloud23, and his illustrious father. He told Glamour Germany in April: "The 23 stands for our engagement date and my age back then." There was no reference to his father David during the conversation, who is also conspicuously absent from the Cloud23 website. Hours before Brooklyn's post, Cruz Beckham made a touching response to the rumours that his older brother Brooklyn has severed ties with their illustrious family, sharing an emotional post. The youngest Beckham boy took to Instagram to send a message to his elder sibling by posting a nostalgic snapshot on his Stories. The poignant black and white image posted by Cruz captures a tender moment with all four Beckham kids huddled around their mum, Victoria. The former Spice Girl beams with pride as she holds Harper, with her sons cosying up for the snap on the sofa. Brooklyn is pictured on the left, resting his head lovingly on his mother's shoulder. Cruz's nostalgic post isn't the first time he's seemingly sent a coded message to his brother. Last month, following Brooklyn's declaration of always 'choosing Nicola', Cruz shared a thought-provoking post: "It takes 43 muscles in your face to frown, and 17 to smile. Be kind and tell the truth," he penned. In another heartfelt post, the 20 year old expressed his love for his family: "I love my family, I love you guys more than anything, mum and dad you gave us life and cared for us no matter what, I cannot tell you how blessed we all are to have you in our lives x." Rumours of a rift have been brewing for months after fans noticed that both Brooklyn and Nicola were noticeably absent from Victoria's birthday and David's 50th birthday celebrations. Despite previously sharing affectionate posts with each other, the couple didn't publicly back the Beckham clan. Instead of attending their family's birthdays, they were spotted enjoying Coachella, attending various events, and even celebrating Nicola's brother Will's birthday.
