How Brooklyn Beckham is aiming to emulate David's empire as he follows in his father's footsteps with multiple brand deals amid trademark dispute with Beck's beer

While a devastating feud has driven a deep divide between Brooklyn and his parents, one thing is for sure the eldest son certainly knows how to 'Brand It Like A Beckham'.
From watches, to coffee machines, designer fashion labels and even mattresses, David has earned millions as the face of companies around the world.
And Brooklyn, 26, is keen to follow in the former footballers footsteps as he attempts to emulate his dad's empire.
Last October the wannabe chef launched his own hot sauce brand Cloud23 with the view to add to his £10million fortune with his own personal brand as he applied to trademark 'Becks Buns'.
However the star hit a bump in the road this week when he reportedly became embroiled in a trademark dispute with Beck's beer after trying to expand the hot sauce business.
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The Sun reported that Beck's beer, owned by Brauerei Beck & Co, has challenged it.
A source told the publication that the parent firm of Beck's beer has opposed his Becks Buns trademark and has been granted a one-month extension to file documents relating to their challenge.
Yet it seems Brooklyn isn't going to let the hindrance deter him and the star is amassing an impressive portfolio to rival David's.
David kicked off his endorsements with a £4million Brylcreem deal back in 1997 and has been adding to his partnerships ever since.
And while it's not known exactly how much David has earned from all his brand deals, he has an estimated net worth of £372million ($450m).
Nespresso
Last year David starred in a heartwarming Nespresso Christmas Advert, with a playful nod to his football career.
The Inter Miami FC owner slipped on his navy wellington boots and played football with the snowman in goal.
The advert starts with David wanting to cheer up the sad, melting snowman as he heads to his wardrobe to pick out a football kit and gloves.
David placed a Nespresso pod on the snowman's nose, before quickly stealing it to make a victory coffee after scoring a goal.
The footballer said: 'I had a great time making this festive film with Nespresso - I love this time of year, being with friends and family, having fun, and making memories.'
David joined the Nespresso advertising campaign in November 2023 and joined the likes of George Clooney and Bridgerton star Simone Ashley as an official face of the home-brewed coffee brand.
While it hasn't been revealed how much David's new partnership is worth, The Evening Standard reported that George has made a whopping $40million from the partnership.
Stella Artois
David launched his partnership with the alcohol brand last year and he kicked off the 'David and Dave' campaign in January.
The ad showed the star in a pub with his parents, who are played by actors.
His mum said: 'We have something to tell you,' before his dad added, 'You have a twin we never told you about — left him in America'. David replied: 'I always knew there was something missing,' as his dad explained they called him 'other David'.
The latest add in April saw Becks join the brand's longtime poster boy Matt Damon, who was revealed as the 'Other David'.
After bonding over their love of the Belgian beer they also slipped into gym wear for a a game of pickle ball, which 'Other David' mistook for ping pong.
Sharing the clip to his grid, David wrote: 'Finding Other David was only the beginning… The Beckham brothers are taking over'.
Ninja's kitchen appliances
David appeared in the festive ad for Ninja's kitchen appliances, however the collaboration didn't quite go to plan.
His deal with SharkNinja is understood to be worth £1million, but the Christmas advert left viewers seething with the popular brand.
The ad saw David left to sort Christmas dinner on his own, with no time to spare - a near impossible task he only manages with the help of his handy Ninja accessories.
But the ex-England skipper's apparent indoor use of a wood-fired oven, worth £350 and primarily designed for outdoor use, has resulted in the brand being reported to the Advertising Standards Authority.
Guidance from Ninja's own user manual reads: 'DO NOT use indoors. If used under overhead cover, toxic fumes, including carbon monoxide, may accumulate and cause serious bodily injury or death.'
SharkNinja representatives have since confirmed that all scenes involving the oven were filmed outdoors, while the festive commercial was given a green light by advertising clearance organization Clearcast prior to launching on national television.
BOSS campaign
The star sent fans into meltdown with a steamy advertisement for BOSS underwear in January for the launch of the BOSS ONE Bodywear collection.
The extended version of the video sees the former footballer strip off for a shower scene in a 007 style montage.
In a strange twist, he then sits down to watch TV, practises his pool and sits down for an evening meal.
Those who weren't distracted by is incredible physique couldn't help but notice his dinner of choice was a bowl of cereal.
Daniel Grieder, CEO of HUGO BOSS, said: 'The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham.
'It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.'
After becoming a global ambassador in August 2024, David said: 'Over the last few years, I've been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful.
'I've really enjoyed the collaboration with BOSS so far and have been impressed by the team's ambition, creativity, and desire for excellence.
'I look forward to sharing what we've been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.'
Meanwhile in May 2024, David was unveiled as AliExpress Global Ambassador, an international online retail marketplace based in China.
The star has also been a brand ambassador for Tudor for over six years and has starred in numerous of campaigns.
In November last year, David became an ambassador for TEMPUR Mattress.
He also serves as a goodwill ambassador for Unicef and in 2015 he launched 7: The David Beckham Unicef Fund, his own arm of the charity.
He has also been the face of Haig Club scotch whisky for the last nine years, advertising the alcoholic drink in a slew of promotional campaigns.
However, David ended his partnership with the booze brand last year, with all of the social media profiles set to inactive.
But how is his son's portfolio coming together?
Cloud23
Brooklyn announced the launch of his new hot sauce brand Cloud23, available exclusively at Whole Foods shops in the UK back in October.
Cloud 23, named after the No.23 jersey his father wore at Real Madrid and LA Galaxy, comes in two variants – Sweet Jalapeno and Hot Habanero.
Priced at a steep £15 a bottle, the oldest of the Beckham children has created two flavours as well as a range of clothing merchandise.
Taking to his Instagram account in October, Brooklyn shared video of a truck, emblazoned with the Cloud23 logo and a small crowd gathered at his pop up shop, keen for a taste.
After launching the hot sauce, he told Delish magazine: 'I did my research and I just felt like there was this hole in the market with luxury condiments, especially for a really good price.'
Brooklyn told InStyle magazine last June ahead of the launch: 'It's nice, because it's so broad. You can use it in spicy margaritas, you can use it on chicken, you can use it on sushi.'
Priced at a steep £15 a bottle, the oldest of the Beckham children has created two flavours as well as a range of clothing merchandise
He added: 'I can't say what, exactly, it is, but it's in the food space. It's been a passion project of mine for the last two-and-a-half years, something I've literally put everything into. I've never worked so hard on anything in my life.'
Brooklyn put his own funds into the project, too. 'I had to find a distributor... finding a CEO is very difficult, especially for a start-up. The first year was just me — I put a lot of money in to start it on my own — and then maybe under a year ago, I got investors.'
And through his sauce company the star has also teamed up with multiple restaurants and food brands.
Earlier this year he collaborated with Sally's Apizza to create the Angel Fire which head chef Bret Lunsford cooked up with Brooklyn's hot sauce.
The white base was loaded with hot habanero chicken, pepperoni, whipped ricotta, Cloud23 Sweet Jalapeño Pepperoni Sauce, pecorino, and basil.
He also teamed up with Mimi Chengs in New York to create the Cubano Dumpling, Berkshire pork, smoked ham, pickles, melty Swiss cheese, and toasted garlic breadcrumbs—pan-fried to crispy perfection and served with C23 Sweet Jalapeño crema .
Barilla
Brooklyn teamed up with Barilla pasta as he continued to add to his food brand portfolio.
Taking to Instagram in April, the budding chef tucked into a plate of tomato pasta as he educated fans on the art of Scarpetta - an Italian tradition all about soaking up every last bit of sauce.
Sharing how excited he was to be working with the brand he penned: 'Al Bronzo pasta is made using a classic bronze-cut method that gives the pasta this amazing texture that holds sauce perfectly – achieving the ultimate Scarpetta.
'For me, pasta means family – and like Barilla, I love bringing everyone together for a shared meal around the table.'
He has also shared recipes with the brand creating the viral vodka pasta which incorporates his own Cloud23 sauce.
Brooklyn teamed up with Barilla pasta as he continued to add to his food brand portfolio in April
Mora Mora
Brooklyn Beckham teased his next business venture back in January as he promoted a new 'Cloud smoothie' on Instagram.
Collaborating with plant-based Mexican restaurant Mora Mora, Brooklyn took fans through a step-by-step of how to make his new smoothie.
The caption read: 'Brooklyn's Cloud smoothie by @brooklynpeltzbeckham Made with @birdman_life Falcon Vanilla Protein, mango, banana, coconut yogurt, hemp, water and coconut cream with berries.
'A cloudy smoothie that will fuel your resolutions to start the year on the right track.
'It doesn't have Cloud23 sauce, but it actually tastes amazing with a drop of sweet jalapeño'.
Typhur Air Fryer
Back in September 2023 Brooklyn signed a deal to endorse the £500 Typhur Air Fryer as he took to Instagram to promote the product and show fans how it works.
In the caption he wrote: 'Excited to be starting a new partnership with @Typhur_culinary, a company that combines cooking science + tech. Here's a sneak peak of their new Dome air fryer. More to come!'
Brooklyn has previously discussed his passion for cooking after receiving backlash for his 'disastrous' kitchen tutorials.
He left fans in stitches as he filmed yet another cooking video with a huge hole in his tracksuit bottoms after coming under fire for his tutorials.
He took to Instagram to share a reel which showed step-by-step how to make a grilled cheese sandwich.
Unimpressed fans were quick to roast the star over his 'boring' and 'unnecessary' tutorial while others couldn't help but notice his fashion faux pas in the video.
UberEats
Continuing to combine business with his love of food, the star teamed up with food-delivery operator UberEats to open a pop-up eatery in east London for two days in January 2024.
As well as serving Brooklyn's signature English breakfast sandwich, it also offered more elaborate items, such as a Chinese-style 'dim sum' dish and a 'Wagyu beef Bolognese'.
Brooklyn's connections meant he was able to launch the enterprise on one of the US's biggest television programmes, ABC's Good Morning America.
Speaking of his new venture, he told the Mail: 'I've been lucky enough to live in some pretty cool places.
'I got my wife on Indian and Chinese takeaway. She's obsessed with it now.
'My Nanny Peggy taught me how to make her English Breakfast sandwich when I was five, and it's been my favourite ever since.
'I've always been into trying different foods, cuisines, and cultures, but that was one of my earliest memories of loving cooking.
'Spending time in the kitchen is definitely something me and my dad bond over... even though I think I make my English Breakfast sandwich better, he does make a pretty good one!'
Tiffany & Co
Brooklyn and his wife Nicola have also made sure to monetise their relationship, much like his parents Victoria and David.
Back in 2023 they posed for a series of loved-up snaps as they promoted jewellery brand, Tiffany & Co.
The married couple opted for matching white shirts, with Brooklyn looking at his wife adoringly in one shot while she gathered up her raven tresses.
In another, he put a hand through his hair and looked down while Nicola glanced at the camera as her locks flowed down her back.
Nicola and Brooklyn both accessorised with an array of Tiffany jewellery including hoop earrings and bangles as she penned: 'Celebrating everyday with you and our incredible bond I love u Brooklyn.'
Superdry
Brooklyn attempted to make a foray into the fashion world back in 2021 after he became Superdry's new brand ambassador in a £1 million deal.
Superdry boss Julian Dunkerton said: 'To have the endorsement of Brooklyn is a testament to what we're doing as a brand.
'As a business, we want to effect positive change for present and future generations, a generation that Brooklyn is speaking to.'
However, Brooklyn drew criticism for an apparent conflict with some of his other business ventures.
Social-media users pointed out that he was promoting Superdry's vegan trainers despite being a meat-eating chef who has been filmed cooking steak.
And in July 2022 the fashion firm ended its deal with Brooklyn. A Superdry spokesman said at the time: 'We always review the ambassadors who feature in our campaigns and decided to work with a different range of talent.'
Brooklyn has also fronted campaigns on his Instagram account with new Japanese sake brand, WESAKE, which he co-founded; Twinkly, a lighting brand; Wendy's burger chain; and Silk Nextmilk, a plant-based milk.
He has also worked with Get Your Guide, Pepe Jeans and Jaguar.
One friend previously said: 'Brooklyn is a magnet for brands and he is making a lot of money. It is unbelievable how much he is earning.'
Using any opportunity to work with a brand, Brooklyn promoted linen company Frette at the same time as declaring his love for his wife on Instagram on Wednesday.
Brooklyn showed off his love letter tattoo on his back from his wife in which Nicola claims they can 'get through it together.'
The poem, which she wrote before their wedding day in 2022, reads: 'My forever boy. Read this anytime you feel anxious. I want you to know how deeply loved you are.
'You have the kindest heart I've ever met and hope I never go a day without your love. I think you are so incredible.'
Holding a stack of folded white linen in the shot he captioned it @fretteofficial.
Brooklyn and Nicola have been engulfed in the escalating rift, with his parents believed to be concerned about the influence the billionaire heiress has over their eldest son.
He has reportedly 'told his famous family that he wants no contact' with them in the latest devastating turn of their ongoing feud.
While a source close to him denied the claims, a source told Page Six: 'Brooklyn told his family he wants no contact and he's not responding to those that try to connect.'
According to the publication, the eldest Beckham boy has had no communication with his family following father David's knighthood being announced last week and only learned of the news in the media alongside the rest of the world.
Denying he'd asked for no contact, a source close to Brooklyn told the publication: 'Everyone's focus should be David Beckham 's great honour'.

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