Latest news with #Classys
Time of India
2 days ago
- Entertainment
- Time of India
Kim Soo Hyun faces $5,350,000 in damages as dating scandal with late actress Kim Sae Ron costs him major brand deals
Kim Soo Hyun, once known as South Korea's golden boy of K-dramas, is now battling to protect his reputation and his finances as a wave of high-profile advertisers take legal action against him. With hefty penalty fees in reported lawsuits piling up, the actor's fall from grace has sent shockwaves through the industry. What was once a thriving brand empire built on a 'clean-cut' image is now cracking following his dating scandal with late actress Kim Sae Ron. Kim Soo Hyun hit with KRW 7.3B lawsuits as brands cut ties over Kim Sae Ron scandal Kim Soo Hyun has been hit with a series of high-stakes compensation lawsuits from the very brands that once proudly signed him. So far, six companies have publicly come forward, demanding more than KRW 7.34 billion (around USD 5,350,000) in damages, with more expected to follow. The situation escalated dramatically when two of Kim Soo Hyun's biggest endorsement partners took action to recover their losses. Medical skincare brand Classys filed a lawsuit demanding KRW 3.00 billion (approximately USD 2,190,000) after moving to seize his Galleria Forêt apartment—the property the actor had purchased back in 2013 and 2014. Just a day later, South Korean electronics giant Cuckoo filed for a court-ordered freeze of the actor's assets worth KRW 100 million (roughly USD 73,500). Along with its subsidiaries, including its Chinese affiliate and rice cooker division, Cuckoo is demanding KRW 850 million (around USD 625,000) in damages, bringing their joint claim to KRW 2.03 billion (approximately USD 1,470,000). Other companies weren't far behind. On April 25, a cosmetics brand filed suit demanding KRW 510 million (about USD 367,000). Trendmaker, which operates the vegan beauty label DINTO, also turned to the courts, filing for the same amount after initially backing the actor but later facing backlash themselves. Health supplement company FromBIO—best known for its stem cell hair loss treatment line—filed the largest individual claim of KRW 3.96 billion (about USD 2,890,000) on May 16. The company had only recently signed Kim Soo Hyun in October 2024, riding the success of Queen of Tears, but conveniently dropped him once the scandal took centre stage. The controversy that started it all Kim Soo Hyun's troubles began earlier this year when rumours surfaced about a past relationship with late actress Kim Sae Ron. While the actor initially remained silent, speculation quickly turned toxic after YouTube channel Garo Sero Institute accused him of having an inappropriate relationship with Bloodhounds fame when she was just 15 years old. The allegation remains unproven, and Soo Hyun has since filed a KRW 12 million lawsuit against the channel, but the damage was already done. Adding fuel to the fire was a press conference held by Soo Hyun's agency, GOLD MEDALIST, which many felt came off as defensive and evasive. Instead of clearing his name, the appearance only intensified public and media backlash. In a matter of weeks, the actor—once celebrated for roles in It's Okay to Not Be Okay and Queen of Tears—became embroiled in what now looks like a career-threatening crisis. Kim Soo Hyun's Disney+ drama Knock Off postponed amid scandal Kim Soo Hyun's future in the industry now hangs in the balance, as Disney+ has reportedly postponed his upcoming drama Knock Off indefinitely. The decision comes amid growing pressure from advertisers and ongoing public backlash surrounding his controversy. For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
Indian Express
2 days ago
- Entertainment
- Indian Express
Kim Soo Hyun's brand value drops to zero as 16 ‘frustrated' advertisers demand billions in damages
Kim Soo Hyun's empire is on the verge of collapse as not two, or three, but 16 brands that once proudly signed him as their ambassador are now lining up to sue, with each seeking damages running into millions. According to Daum, the Queen of Tears star's image has taken a massive hit, not just in South Korea but globally, ever since his controversy with the late actor Kim Sae Ron erupted. While no verdict has been reached yet, and Soo Hyun continues to fight his ₩12 million lawsuit against YouTube channel Garosero for accusing him of having an inappropriate relationship with a minor, the damage is already done. The severity of the allegations, paired with a press conference that rubbed many the wrong way, has led to 'frustration' among the advertisers. Also read: Kim Soo Hyun moves National Forensic Service after his plush apartment seized; to challenge Garosero's 'fabricated' evidence June has been brutal for the once-beloved K-drama star, whose apartment and assets worth millions were seized by two brands that publicly revealed their identities. Medical skincare brand Classys swooped in on his Galleria Forêt apartment, which he had purchased back in 2013 and 2014. Classys filed a lawsuit demanding ₩3.00 billion KRW (approx. $2.19 million USD). The very next day, South Korean electronics giant Cuckoo headed to court to freeze Soo Hyun's assets worth about ₩100 million KRW (roughly $73,500 USD). Along with its multiple subsidiaries—including a rice cooker brand and its Chinese affiliate—the company is demanding ₩850 million KRW (around $625,000 USD) in damages. A joint lawsuit combining all the holdings Soo Hyun represented totals ₩2.03 billion KRW (around $1.47 million USD). On April 25, another cosmetic brand moved to court, demanding ₩510 million KRW (roughly $367,000 USD). And now, two more brands have come forward: ₩510 million from Trendmaker and ₩3.96 billion from Frombio. So far, the total claimed damages have skyrocketed to ₩7.34 billion. Also read: Kim Soo Hyun loses millions in assets to home appliance brand after luxury apartment seizure; fails to pay damages Prada, which had signed the actor just months before the controversy derailed his career and upcoming projects, was the first international brand to pull the plug. Kim Soo Hyun's brand reputation has been completely wiped out despite him constantly trending on local trackers. His popularity still soars, both in South Korea and globally, with support trucks arriving from countries with massive K-drama fandoms. Some fans even went as far as filing independent lawsuits after hiring their own attorneys to defend the actor. Soo Hyun's legal team, LKB & Partners, earlier issued a statement saying the evidence being used by advertisers to distance themselves is completely fabricated. They've now moved the case to the national forensics department in hopes of flipping the narrative. 'What Garo Sero is claiming is false, and it's becoming increasingly clear that Kim Soo Hyun is the actual victim here,' his lawyer said.
New Straits Times
5 days ago
- Entertainment
- New Straits Times
#SHOWBIZ: Kim Soo-hyun's luxury apartment seized over unpaid advertiser's penalty fee
SEOUL: One of South Korean actor Kim Soo-hyun's luxury apartments worth three billion won (RM9.2 million) has been seized. According to AsiaOne, the medical aesthetic device brand Classys, which previously signed Soo-hyun as their brand model, filed for the provisional seizure over an unpaid penalty fee due to a breach of contract, which the Seoul Eastern District Court approved recently. The company had ended their contract with the 37-year-old after his explosive scandal where he was accused of dating the late actress Kim Sae-ron when she was underaged. She died from suicide in February this year. Soo-hyun has denied the allegations, claiming they started seeing each other when she was 19 years old. He owns three Galleria Foret apartments, which he bought in 2013 and 2014. His lawyers reportedly confirmed one of his units had been seized. His drama Knock-Off - which was supposed to premiere in the first half of 2025 - has also been postponed indefinitely.
AsiaOne
13-06-2025
- Entertainment
- AsiaOne
Kim Soo-hyun's luxury apartment seized over unpaid advertiser's penalty fee amid Kim Sae-ron scandal , Entertainment News
One of Kim Soo-hyun's luxury apartments worth three billion won (S$2.8 million) has been seized. According to South Korean reports, the medical aesthetic device brand Classys, which previously signed Soo-hyun as their brand model, filed for the provisional seizure over an unpaid penalty fee due to a breach of contract, which the Seoul Eastern District Court approved recently. The company had ended their contract with the 37-year-old after his explosive scandal where he was accused of dating the late actress Kim Sae-ron when she was underaged. She died from suicide in February this year. Soo-hyun has denied the allegations, claiming they started seeing each other when she was 19 years old. He owns three Galleria Foret apartments, which he bought in 2013 and 2014. His lawyers reportedly confirmed one of his units had been seized. His drama Knock-Off - which was supposed to premiere in the first half of 2025 - has also been postponed indefinitely. Samaritans of Singapore: 1800-221-4444 Singapore Association for Mental Health: 1800-283-7019 Institute of Mental Health's Mental Health Helpline: 6389-2222 Silver Ribbon: 6386-1928 Tinkle Friend: 1800-274-4788 Community Health Assessment Team: 6493-6500/1 Counselling TOUCHline (Counselling): 1800-377-2252 TOUCH Care Line (for seniors, caregivers): 6804-6555 Care Corner Counselling Centre (Mandarin): 1800-353-5800 Online resources syarifahsn@
AsiaOne
13-06-2025
- Entertainment
- AsiaOne
Kim Soo-hyun's luxury apartment seized over unpaid advertiser's penalty fee amid Kim Sae-ron scandal
One of Kim Soo-hyun's luxury apartments worth three billion won (S$2.8 million) has been seized. According to South Korean reports, the medical aesthetic device brand Classys, which previously signed Soo-hyun as their brand model, filed for the provisional seizure over an unpaid penalty fee due to a breach of contract, which the Seoul Eastern District Court approved recently. The company had ended their contract with the 37-year-old after his explosive scandal where he was accused of dating the late actress Kim Sae-ron when she was underaged. She died from suicide in February this year. Soo-hyun has denied the allegations, claiming they started seeing each other when she was 19 years old. He owns three Galleria Foret apartments, which he bought in 2013 and 2014. His lawyers reportedly confirmed one of his units had been seized. His drama Knock-Off - which was supposed to premiere in the first half of 2025 - has also been postponed indefinitely. SINGAPORE HELPLINES Samaritans of Singapore: 1800-221-4444 Singapore Association for Mental Health: 1800-283-7019 Institute of Mental Health's Mental Health Helpline: 6389-2222 Silver Ribbon: 6386-1928 Tinkle Friend: 1800-274-4788 Community Health Assessment Team: 6493-6500/1 Counselling TOUCHline (Counselling): 1800-377-2252 TOUCH Care Line (for seniors, caregivers): 6804-6555 Care Corner Counselling Centre (Mandarin): 1800-353-5800 Online resources syarifahsn@
