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Wales Online
13-05-2025
- Business
- Wales Online
Sainsbury's major change in stores has sweet treat lovers 'gutted'
Sainsbury's decision to ditch food item from stores leaves shoppers 'gutted' The supermarket has axed a popular dessert range from its stores, with shoppers told not to expect it back Supermarket shoppers will have noticed the change if they enjoyed the sweet treats (Image: Chris Ratcliffe/Bloomberg via Getty Images ) Sainsbury's customers have been told not to expect to see a popular fresh dessert line on the shelves anymore. The confirmation came after a customer asked online and received information straight from the supermarket about the decision to discontinue the range. Patisserie Valerie, known for its cakes, pastries, and continental desserts, had partnered with Sainsbury's since 2017. Initially available in select bakeries, Patisserie Valerie's offerings soon expanded to hundreds of stores across the country. The partnership featured some of Patisserie Valerie's most sought-after items, such as the Salted Caramel and Chocolate Bombe, Strawberry Gateau, Baked Cheesecake Slice, and celebratory cakes like the Triple Chocolate Delight. However, these delights are set to vanish from Sainsbury's aisles. A customer, @Paigemwhitehead, reached out on social media, asking: "@Sainsburys, do you still sell the Patisserie Valerie range?" The supermarket's official account replied: "Hi there, unfortunately, this range has been discontinued." Another shopper discovered the disappearance of the dessert range from the stores, reports the Mirror. They wrote: "Oh no! The Patisserie Valerie counter in Sainsbury's has gone! #gutted". Content cannot be displayed without consent Article continues below Searching for these goodies on Sainsbury's website doesn't bring up any results. Even if you stumble upon a page through Google, the cakes are listed as 'out of stock'. Shoppers need not feel completely left out, though. Patisserie Valerie continues to operate its standalone cafés and offers a UK-wide cake delivery service through its online platform - but the convenience of nipping into your local Sainsbury's for their treats will be no more. This news follows Sainsbury's announcement that it will shut down its remaining patisserie, hot food and pizza counters by early summer. This decision is part of Sainsbury's efforts to refine the shopping experience for its customers in-store. Shoppers won't see the cakes in store any more, a spokesperson confirmed (Image: TOLGA AKMEN/AFP via Getty Images ) Industry experts at Ceres report that Sainsbury's executives are implementing these changes as part of a "cost-cutting initiative aimed at simplifying its operations". This strategy encompasses more than just the discontinuation of certain products. Sainsbury's is also piloting its own version of scan-and-shop technology, which shoppers might already recognise from Asda and Tesco stores. Currently, this trial involves only two supermarkets and eliminates the need for traditional checkout lanes. Article continues below Customers can simply pay, print their receipt or opt to have it emailed, then return the scanning device to the designated SmartShop stations before exiting the store. The feature already exists in the Sainsbury's app, but this move would open it up to more customers. That test is still ongoing, with a further rollout of the scheme not yet confirmed.
Daily Mirror
13-05-2025
- Business
- Daily Mirror
Sainsbury's shoppers 'gutted' as popular dessert range quietly axed
Fans might not be aware after the supermarket quietly confirmed the news in an online post Sainsbury's shoppers have been told not to expect a popular dessert range to be seen in store any more. The news was confirmed after a curious shopper posed the question online and was told about the supermarket's decision. Patisserie Valerie is a British café and bakery chain that sells cakes, pastries, and continental-style desserts. Sainsbury's and Patisserie Valerie partnered as early as 2017, and the company's cakes and gateaux were available in a handful of bakeries before rolling out to hundreds of stores nationwide. It sold some of the brand's most popular treats, including the Salted Caramel and Chocolate Bombe, Strawberry Gateau and Baked Cheesecake Slice, alongside celebration cakes such as the Triple Chocolate Delight. But, the cakes are set to become non-existent, at least in supermarket stores. A user called @Paigemwhitehead took to X to ask: "@Sainsburys do you still sell Patisserie Valerie range?" The official supermarket responded with: "Hi there, unfortunately, this range has been discontinued." Another shopper also found out that the dessert range was being scrapped from stores. They wrote: "Oh no! The Patisserie Valerie counter in Sainsbury's has gone! #gutted" Searching on the Sainsbury's website offers no results for the sweet treats. If you do manage to find the page via Google, the cakes are listed as 'out of stock'. However, shoppers do not have to miss out completely. Patisserie Valerie runs standalone cafés and delivers cakes across the UK through its online service. However, the convenience of popping into your local Sainsbury's will no longer be an option. The decision comes after the supermarket announced it would be closing its remaining patisserie, hot food, and pizza counters by early summer. The move comes as Sainsbury's attempts to streamline the supermarket shopping experience for its in-store customers. According to Ceres, Sainsbury's bosses are making these moves as a "cost-cutting initiative aimed at simplifying its operations". It is part of a wider strategy that goes beyond just axing some items for sale. Sainsbury's is also trialling its version of scan and shop, which is already common in Asda and Tesco. Only two supermarkets are involved in this test, which sees customers without a traditional checkout lane. Instead, customers simply need to pay before printing the receipt or having one emailed to them. Shoppers then return the handset to the designated SmartShop ports and leave.
