Latest news with #CTLG
Time of India
11 hours ago
- Business
- Time of India
Media relations firm aims to help build brand identity for south India talents
(Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) 1 2 Thiruvananthapuram-based media relations and reputation management company CTLG hopes to help celebs in south India 'build a media and online identity'. Adwaith S, founder of the company, says, 'South Indian artistes have impressive portfolios, but they often miss out on bigger opportunities, because they underestimate the importance of maintaining a strong media and online presence, including not knowing how to market themselves. ' He points out that in 'today's digital landscape, talent alone isn't enough'. 'I've seen incredibly talented artistes lose major deals simply because they lacked a credible and active online presence and marketing. Also, I've encountered individuals with the potential to go national — even global — but they don't know how to position themselves strategically through media coverage and online branding to showcase their work effectively,' he elaborates. CTLG, established in early 2024, has worked with celebs, like actresses Ayesha Khan, Sreeleela, and musicians King, Bismil and Taba Chake, he informs and adds that the company is now looking beyond working with A-list clients. 'We actively seek high-potential public figures ready to commit fulltime to their careers — whether they're musicians or actors,' says Adwaith. He says media visibility attracts brand partnerships and makes for long-term success. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Switch to UnionBank Rewards Card UnionBank Credit Card Apply Now Undo The company, he reveals, hosted a media conference in April, which 'brought together artistes, content creators, journalists and industry professionals to explore the future of storytelling'. He points out that south Indian artistes often navigate their careers without professional guidance. 'Around 85% of artistes here manage their careers independently. While being hands-on is great, it's equally important to have experts who can strategically position them in the industry and curate what's best for their growth. There is now a shift with directors and actors reaching out to us, but there's still a long way to go,' he concludes.
Time of India
08-05-2025
- Entertainment
- Time of India
MediaCon 2024: MediaCon 2024 marks Kerala's first major entertainment industry conference—CTLG plans statewide expansion
(Picture Courtesy: Facebook) A groundbreaking first for Kerala 'This is an industry that thrives on attention and storytelling' (Picture Courtesy: Facebook) A platform for the future Kerala witnessed its first-ever media and entertainment-focused conference with the successful debut of MediaCon 2024 on April 22. Held at EMS Hall, University of Kerala, Karyavattom, the one-day conference marked a pivotal step in bridging the gap between emerging media professionals and the dynamic entertainment event was curated by CTLG , a Kerala-based celebrity and artist management agency known for working with talents like Sree Leela, Ayesha Khan, King, and Taba as an industry-first intellectual property (IP), MediaCon brought together students, digital creators , journalists, and entertainment professionals to dissect the rapidly evolving media panel discussions and keynote sessions, the conference examined how storytelling, publicity, influencer marketing, and digital virality shape today's entertainment economy. Topics spanned from the shifting role of traditional journalism to the rise of creator-led content and the growing demand for credible public relations in artist careers. The agenda was crafted to encourage open dialogue on how entertainment commerce and media now operate in a hybrid digital ecosystem. Adwaith S, founder of CTLG, noted, 'This is an industry that thrives on attention and storytelling, and yet we rarely bring the people behind the headlines, the camera, and the stage into the same room. MediaCon is our attempt to change that.'Organized in collaboration with µLearn UCEK, a student community initiative under the University of Kerala, the event saw strong participation from aspiring professionals. The conference was lauded by senior members of the media and entertainment fraternity, many of whom recognized the need for such targeted platforms. CTLG has confirmed that MediaCon will become a recurring property, with its next edition planned for a college campus in Thiruvananthapuram. With the Indian media and entertainment sector expanding rapidly, MediaCon emerges as a timely, student-facing platform aiming to reshape how stories are told, artists are represented, and young talent connects with industry veterans.
