Latest news with #BBBNationalPrograms
Yahoo
04-06-2025
- Business
- Yahoo
In National Advertising Division Challenge, Bayview Pharmacy Voluntarily Discontinues Claims for its Compounded Semaglutide
BBB National Programs' National Advertising Division reviewed a challenge brought by Novo Nordisk Inc. regarding express and implied advertising claims made by Bayview Pharmacy Inc. for its compounded semaglutide products. New York, NY, June 04, 2025 (GLOBE NEWSWIRE) -- BBB National Programs' National Advertising Division reviewed a challenge brought by Novo Nordisk Inc. regarding express and implied advertising claims made by Bayview Pharmacy Inc. for its compounded semaglutide products. Novo Nordisk is a global pharmaceutical company specializing in diabetes care, including insulin and related products, as well as other chronic conditions including obesity, rare diseases, and cardiovascular conditions. Novo Nordisk is the sole manufacturer of the only FDA-approved semaglutide medicines: Ozempic® and Wegovy®. Bayview, a compounding pharmacy, marketed five concentrations of compounded semaglutide product for sublingual application for blood-sugar control and weight loss on its website. Novo Nordisk argued that Bayview's advertising conveyed misleading messages, including that its compounded 'semaglutide' sublingual suspensions are Ozempic® and/or is the same as a generic version of Ozempic®. In addition, Novo Nordisk argued that Bayview makes several misleading superiority claims about the bioavailability of its compounded semaglutide sublingual suspension. During the inquiry, Bayview informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued. In its advertiser statement, Bayview stated it 'will comply with NAD's recommendations' and that it 'appreciates NAD's guidance.' All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes. About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business. CONTACT: Name: Jennie Rosenberg Email: jrosenberg@ Job Title: Media RelationsSign in to access your portfolio
Yahoo
27-05-2025
- Business
- Yahoo
Following National Advertising Division Inquiry, Ezra AI Voluntarily Discontinues Claims for Full Body MRI Medical Service
In a BBB National Programs National Advertising Division challenge brought by Prenuvo, Inc., Ezra AI Inc. voluntarily discontinued comparative advertising claims for its Medical Service: Full Body MRI. New York, NY, May 27, 2025 (GLOBE NEWSWIRE) -- In a BBB National Programs National Advertising Division challenge brought by Prenuvo, Inc., Ezra AI Inc. voluntarily discontinued comparative advertising claims for its Medical Service: Full Body MRI. Prenuvo and Ezra are competitors in whole-body medical MRI scans. Prenuvo challenged claims on Ezra's website comparing the services offered by Ezra to those offered by Prenuvo, arguing that Ezra's advertising misleadingly conveyed the unsupported message that Ezra's services are superior to those offered by Prenuvo. During the challenge, Ezra voluntarily permanently discontinued all of the challenged claims. The voluntarily discontinued claims will be treated, for compliance purposes, as though NAD recommended they be discontinued. In its advertiser statement, Ezra stated it 'agrees to comply with NAD's recommendations, which were voluntarily undertaken by Ezra.' All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes. About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business. CONTACT: Name: Jennie Rosenberg Email: jrosenberg@ Job Title: Media RelationsError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Upturn
30-04-2025
- Health
- Business Upturn
National Advertising Division Recommends Oral Essentials Discontinue 'Microbiome Safe' Claim for Lumineux Mouthwash
New York, NY , April 30, 2025 (GLOBE NEWSWIRE) — In a Fast-Track SWIFT challenge brought by competitor GuruNanda, LLC, BBB National Programs' National Advertising Division recommended that Oral Essentials, Inc. discontinue the claim that its Lumineux mouthwash products are 'Microbiome Safe.' Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the National Advertising Division (NAD). To back its 'microbiome safe' claim, Oral Essentials submitted an in vitro study examining the effect of four mouthwash variants on five prominent species of bacteria linked to plaque, gingivitis, and cavities. The study reported the use of mouthwash did not decrease the population of any of the five strains of bacteria. NAD found the in vitro study was not a good fit to support the challenged claim. In this study, only five out of the numerous species of bacteria in the mouth were tested, which is insufficient to support a claim that the product is safe for the entire microbiome. NAD also questioned the in vitro study's real-world relevance to consumer use and noted that although the study concluded that there was '[n]o decrease' for every strain of bacteria tested, the numbers reveal that some strains did see a decrease in population. NAD therefore concluded that Oral Essentials has not met its burden of providing a reasonable basis for the claim that its mouthwash products are 'Microbiome Safe' and recommended the challenged claim be discontinued. In its advertiser statement, Oral Essentials stated, 'As a strong supporter of NAD, Oral Essentials will follow NAD's recommendations.' All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes. About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Yahoo
23-04-2025
- Business
- Yahoo
National Advertising Division Refers Simpler Hair Color to the Federal Trade Commission for Failure to Respond to Compliance Inquiry
BBB National Programs' National Advertising Division has referred Simpler Hair Color Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action. New York, NY, April 23, 2025 (GLOBE NEWSWIRE) -- BBB National Programs' National Advertising Division has referred Simpler Hair Color Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action. The referral stems from a National Advertising Division (NAD) Fast-Track SWIFT challenge brought by competitor Combe Incorporated for online advertising stating that Simpler Hair Color products are 'Rated #1 Men's Hair Color*' '*Based on verified reviews as of 10/10/2024' and 'Rated #1 Men's Hair & Beard Color*' '*Based on verified reviews as of 10/10/2024.' In the underlying challenge, NAD found that the #1 claims were not supported and recommended that the challenged claims be discontinued. Shortly after NAD's decision, Combe brought to NAD's attention Simpler's claims made on and in sponsored social media posts that Combe believed, and NAD agreed, did not comply with NAD's recommendations. Despite numerous outreach attempts over the course of many weeks, Simpler failed to respond to NAD's compliance inquiry and therefore NAD has referred the matter to the appropriate government agency, in this case the FTC, and to the platforms on which Simpler's advertising appeared and NAD has a reporting relationship. All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes. About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business. CONTACT: Name: Jennie Rosenberg Email: jrosenberg@ Job Title: Media RelationsSign in to access your portfolio
