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Singapore start-up on a green mission to keep mobile phones in use for longer
Singapore start-up on a green mission to keep mobile phones in use for longer

New Paper

time7 days ago

  • Business
  • New Paper

Singapore start-up on a green mission to keep mobile phones in use for longer

Singaporeans are replacing their phones every 2.7 years, contributing to some 2.9 million mobile phones being stowed away, a new study shows. But one Singapore start-up is hoping to change this and keep phones in circulation for five years here. This will be even longer than the global smartphone replacement cycle of 3.5 years on average. Cinch plans to meet this target by renting out instead of selling the devices to consumers, ensuring that the returned units at the end of the rental period are refurbished to get a new lease of life with another user. "We're trying to extend the useful life of these devices beyond the average refresh rate," said Mr Mahir Hamid, chief executive and co-founder of Cinch, which commissioned the study to better understand consumer behaviour. Its study, conducted between late 2024 and early 2025, involved interviews with firms that handle e-waste and used devices, as well as a survey of 500 Singapore-based respondents. Fresh from raising US$28.8 million (S$37 million) in funding led by Monk's Hill Ventures, Cinch is now actively pursuing consumers, letting them pay a monthly fee to rent the latest premium models of phones, laptops and other devices. Cinch will also foot 90 per cent of the repair cost of devices damaged due to accidents. For instance, the latest Samsung Galaxy S25 Edge with 512GB storage is available from Cinch for a rental fee of $70 a month over two years. At the end of two years, consumers would have paid $1,680. The same model can be bought from Samsung for $1,808. An Apple iPhone 16 Pro Max with 512GB storage can be rented from Cinch for $120 a month over 12 months. This will amount to a total of $1,440 at the end of the year. The same model costs $2,199 upfront from the Apple store. Customers can also buy direct from Samsung and Apple with an interest-free instalment plan, but it would require them to have a credit card from specific banks such as DBS, OCBC or UOB. "There is a massive segment of the population for which a $2,000 to $3,000 purchase can be a significant proportion of their monthly salary," said Mr Hamid. "A subscription model allows them to access the premium device." Cinch, which has been operating here since 2023, has been leasing mostly to businesses such as those in the retail, logistics, information technology and public relations sectors. Around 10,000 devices such as laptops, smartphones and tablets have been leased, most of which were returned and refurbished for a second or third customer. "Every refurbished unit needs to be as good as new," said Mr Hamid. "If it doesn't meet our standards, it doesn't go back into circulation." He said that all returned devices undergo a professional diagnostic sweep and complete data wipe so users do not have to worry about privacy leaks. Customers can buy their rented devices from Cinch if they wish, but it would likely cost more than buying from retailers such as Shopee or Lazada, said Mr Hamid, urging users to rent instead. Cinch has also partnered with waste management firm Alba Group since the start of 2025 to collect and recycle devices that can no longer be refurbished for new leases. During recycling, valuable materials such as precious metals and plastics are extracted from the e-waste. Singapore generates more than 60,000 tonnes of e-waste a year, according to a report by the National Environment Agency in 2018. This is equivalent to 73 mobile phones disposed of per person in Singapore. Slowing down the device replacement cycle will reduce the overall volume of electronic waste that needs to be collected, sorted and processed, an Alba spokesperson told The Straits Times. "Alba supports efforts like Cinch's to keep electronic devices in circulation for a longer period, as it aligns with our mission to reduce e-waste and promote a circular economy in Singapore," said the spokesperson. The leadership team of Cinch, which has been operating in Singapore since 2023. PHOTO: CINCH The leasing of laptops, smartphones and tablets has become a standard practice among some businesses, as it allows them to access the latest technology without incurring huge upfront costs. Leasing is also a way of reducing depreciating assets. Leasing firms typically cover a device's configuration, maintenance, repair and eco-friendly disposal. Telcos Singtel and StarHub have been leasing devices to businesses since 2020 and 2021 respectively, while M1 does so only as part of a more comprehensive suite of tech services. Singtel started leasing devices to consumers in 2018, but ceased the programme in 2022. Mr Keith Leong, Singtel's managing director of enterprise, said consumers find that they get better value from buying devices bundled with mobile plans. But businesses in sectors such as government, infocomm and aviation continue to lease from Singtel. While the device leasing meets the specific needs of some businesses, many consumers still choose to buy devices as it gives them full ownership and control, which can be cost-effective over the long run, said Mr Leong. "Ultimately, both models provide valuable pathways to equip a mobile workforce effectively," he said. Other rental firms such as Circular and have also been in the market since 2021 to wean consumers from device ownership. Apart from renting out phones, laptop, and gaming consoles, also rents out home appliances such as digital door locks and washing machines. Leasing an iPhone 16 Pro Max with 512GB storage space would cost between $69 and $82 a month for two years from Circular, depending on the phone's condition. The same model would cost between $92 and $99 a month for two years from Cinch's adviser Arvin Singh said that Netflix and Grab have proven that ownership of storage discs and cars, respectively, is not essential. "Netflix for many years now has disrupted ownership of DVDs and hardware... So I think it's not a strange concept for consumers. When it comes to phones, maybe a bit more education is required," said Mr Singh. However, Ms Tracy Tsai, vice-president analyst of consulting firm Gartner, said that phones cannot be compared to DVDs, cars or bicycles as phones carry confidential personal data. The cost-effectiveness of renting also comes into question if users upgrade frequently, she added. "But if users want to chase the latest phone every year, renting might be less of an issue."

Singapore start-up on a green mission to keep mobile phones in use for longer
Singapore start-up on a green mission to keep mobile phones in use for longer

Straits Times

time14-06-2025

  • Business
  • Straits Times

Singapore start-up on a green mission to keep mobile phones in use for longer

Old mobile phones collected by waste management firm Alba Group, which are sent for sorting and recycling. PHOTO: ALBA GROUP Singapore start-up on a green mission to keep mobile phones in use for longer SINGAPORE – Singaporeans are replacing their phones every 2.7 years , contributing to some 2.9 million mobile phones being stowed away, a new study shows. But one Singapore start-up is hoping to change this and keep phones in circulation for five years here. This will be even longer than the global smartphone replacement cycle of 3.5 years on average. Cinch plans to meet this target by renting out instead of selling the devices to consumers, ensuring that the returned units at the end of the rental period are refurbished to get a new lease of life with another user. 'We're trying to extend the useful life of these devices beyond the average refresh rate,' said Mr Mahir Hamid, chief executive and co-founder of Cinch , which commissioned the study to better understand consumer behaviour. Its study, conducted between late 2024 and early 2025 , involved interviews with firms that handle e-waste and used devices, as well as a survey of 500 Singapore-based respondents. Fresh from raising US$28.8 million (S$37 million) in funding led by Monk's Hill Ventures, Cinch is now actively pursuing consumers, letting them pay a monthly fee to rent the latest premium models of phones, laptops and other devices. Cinch will also foot 90 per cent of the repair cost of devices damaged due to accidents. For instance, the latest Samsung Galaxy S25 Edge with 512GB storage is available from Cinch for a rental fee of $70 a month over two years . At the end of two years, consumers would have paid $1,680 . The same model can be bought from Samsung for $1,808 . An Apple iPhone 16 Pro Max with 512GB storage can be rented from Cinch for $120 a month over 12 months . This will amount to a total of $1,440 at the end of the year. The same model costs $2,199 upfront from the Apple store. Customers can also buy direct from Samsung and Apple with an interest-free instalment plan, but it would require them to have a credit card from specific banks such as DBS, OCBC or UOB. 'There is a massive segment of the population for which a $2,000 to $3,000 purchase can be a significant proportion of their monthly salary,' said Mr Hamid. 'A subscription model allows them to access the premium device.' Cinch, which has been operating here since 2023 , has been leasing mostly to businesses such as those in the retail, logistics, information technology and public relations sectors. Around 10,000 devices such as laptops, smartphones and tablets have been leased, most of which were returned and refurbished for a second or third customer. 'Every refurbished unit needs to be as good as new,' said Mr Hamid. 'If it doesn't meet our standards, it doesn't go back into circulation.' He said that all returned devices undergo a professional diagnostic sweep and complete data wipe so users do not have to worry about privacy leaks. Customers can buy their rented devices from Cinch if they wish, but it would likely cost more than buying from retailers such as Shopee or Lazada, said Mr Hamid, urging users to rent instead. Cinch has also partnered with waste management firm Alba Group since the start of 2025 to collect and recycle devices that can no longer be refurbished for new leases. During recycling, valuable materials such as precious metals and plastics are extracted from the e-waste. Singapore generates more than 60,000 tonnes of e-waste a year , according to a report by the National Environment Agency in 2018 . This is equivalent to 73 mobile phones disposed of per person in Singapore. Slowing down the device replacement cycle will reduce the overall volume of electronic waste that needs to be collected, sorted and processed, an Alba spokesperson told The Straits Times. 'Alba supports efforts like Cinch's to keep electronic devices in circulation for a longer period, as it aligns with our mission to reduce e-waste and promote a circular economy in Singapore,' said the spokesperson. The leadership team of Cinch, which has been operating in Singapore since 2023. PHOTO: CINCH The leasing of laptops, smartphones and tablets has become a standard practice among some businesses, as it allows them to access the latest technology without incurring huge upfront costs. Leasing is also a way of reducing depreciating assets. Leasing firms typically cover a device's configuration, maintenance, repair and eco-friendly disposal. Telcos Singtel and StarHub have been leasing devices to businesses since 2020 and 2021 respectively, while M1 does so only as part of a more comprehensive suite of tech services. Singtel started leasing devices to consumers in 2018 , but ceased the programme in 2022. Mr Keith Leong, Singtel's managing director of enterprise, said consumers find that they get better value from buying devices bundled with mobile plans. But businesses in sectors such as government, infocomm and aviation continue to lease from Singtel. While the device leasing meets the specific needs of some businesses, many consumers still choose to buy devices as it gives them full ownership and control, which can be cost-effective over the long run, said Mr Leong. 'Ultimately, both models provide valuable pathways to equip a mobile workforce effectively,' he said. Other rental firms such as Circular and have also been in the market since 2021 to wean consumers from device ownership. Apart from renting out phones, laptop, and gaming consoles, also rents out home appliances such as digital door locks and washing machines. Leasing an iPhone 16 Pro Max with 512GB storage space would cost between $69 and $82 a month for two years from Circular, depending on the phone's condition. The same model would cost between $92 and $99 a month for two years from Cinch's adviser Arvin Singh said that Netflix and Grab have proven that ownership of storage discs and cars, respectively, is not essential. 'Netflix for many years now has disrupted ownership of DVDs and hardware... So I think it's not a strange concept for consumers. When it comes to phones, maybe a bit more education is required , ' said Mr Singh. However, Ms Tracy Tsai, vice-president analyst of consulting firm Gartner , said that phones cannot be compared to DVDs, cars or bicycles as phones carry confidential personal data. The cost-effectiveness of renting also comes into question if users upgrade frequently, she added. 'But if users want to chase the latest phone every year, renting might be less of an issue.' Join ST's Telegram channel and get the latest breaking news delivered to you.

How to get the best UK mobile phone deals for your budget
How to get the best UK mobile phone deals for your budget

South Wales Argus

time23-05-2025

  • Business
  • South Wales Argus

How to get the best UK mobile phone deals for your budget

When an upgrade becomes available, it's tempting to make a beeline for the latest handsets and the biggest data plans, but in both instances there's a good chance your bill will end up higher than it needs to be. It's often worth looking at how you can pare back your phone bill costs and still get the handset you want, without compromising on what you really need. Assess your current plan and phone usage First up, take a look at your historical usage from your current plan. Aside from the phone itself, the big-ticket item is data – how much are you using each month? 'Before starting your search, figure out what you need,' says Andy Aitken, CEO and co-founder of Honest Mobile. 'If you only use 4GB of data every month, there's no point paying an extra £10 per month for 20GB – no matter how good a deal it is. 'You can find your data consumption on previous mobile bills. Start there, and then look for a deal that matches what you need.' Next, ask what you're mainly using your phone for Is a powerful camera important to you? Do you live in an area with good 5G coverage? Do you regularly play demanding games and need a processor that can handle them? If you don't need particular features, don't prioritise them with your new phone. Even if you do want them, there's a good chance the budget version of a flagship device, or a slightly older model, will do everything you need at a fraction of the cost. If you want the newest phones, consider switching providers for the best phone deals If you have your heart set on a specific phone, it pays to shop around for it. While many of us upgrade time and again with the same network, often, the best deals on specific handsets are to be had by switching providers. It's worth checking out the best current deals, for example Vodafone currently has an Apple iPhone 16 Pro Max 256GB, with a deal saving up to £360 on your Airtime, or a Samsung Galaxy S25 Ultra 256GB saving up to £576 on your Airtime with a 24-month 5GB Xtra Airtime Plan. There's a Google Pixel 9a 128GB, with a saving of up to £480 on your airtime on a 36-month Phone Plan with a 24-month 5GB Airtime Plan, and a SIMO Unlimited deal, with unlimited data half price for the first six months when you buy a 24-month Unlimited max SIM only plans. Terms apply to all those deals, so check they work for you before you purchase. Recommended reading: Check out smaller providers The big-name brands, such as EE, O2, Vodafone and 3, have the biggest phone selections and claim to have the best coverage, but if you're more flexible on the handset you want, there are plenty of lesser-known names that offer more competitive prices. Check out giffgaff, iD, Tesco Mobile, Lebara, Lyca Mobile, and VOXI, for example. Many of these use the same networks as the biggest players, but their contracts tend to offer better value. Be sure to browse and compare before locking in. Text the magic number On his Martin Lewis Money Show Live broadcast on ITV, the consumer champion explained that 14 million people are out of contract on their mobile phone bill, and thus free to switch to a cheaper deal. SIM-only deals normally offering the best prices, as they aren't tied into paying back a contract. The easiest way to find out if you're still locked into a contract is to text this number, and it wont cost you a penny: Martin said: 'You text 'INFO' for free to 85075 to check. If you're on Three, or ID Mobile, or SMARTY, you will need to confirm this by entering your date of birth once they've messaged you. Those of you still in contract, you can't switch at the moment, you'd have to pay a termination fee. Those of you who aren't, well you're a free agent - you can go and get the cheapest deals and you can cut your cost.' Find out if you're out of contract in seconds for free… #MartinLewis — Martin Lewis (@MartinSLewis) January 14, 2025 Consider SIM-only plans and refurbished handsets Is your current phone still running okay? Even if it's showing the slowdown and finicky qualities typical of a late-contract smartphone, ask yourself whether you can live with those minor niggles. If you can, you can forgo the phone-based upgrades and just change your SIM plan to cut the costs by a fair margin. If your phone's long past its best, or if the manufacturer has stopped delivering updates for it, you still needn't splash out on a brand new device. Refurbished handsets are a brilliant option for getting a high-end phone at a bargain price, and they help to minimise environmental waste too. It's an idea that's backed by Aitken: 'I'd recommend opting for a SIM-only plan and simply keeping your current phone or getting a refurbished one. The refurbished market is growing and you can get the latest model that seems as good as new, all while doing your bit for the planet and saving money.' Haggle with your provider You might be pleasantly surprised by what a little negotiation will land you. When you're at the end of your contract, give your provider a call and see what they can offer. Call centre agents will often offer better deals than what you'll see on the website, especially if you mention packages from other providers that have caught your eye. If you've been a customer for a few years, mentioning your loyalty can help, too. Be sure to go into the conversation with some competitor research under your belt, plus a clear understanding of what you need from your new plan, and you'll stand a good chance of getting a solid discount. According to Ofcom, there are three steps to a better deal: Check your account and see if you are out of contract Use a price comparison site to find the best deal in the market Contact your provider to see if they will match it They estimated that in 2022, more than 20 million customers were out of their initial contract period, and many of these were paying a lot more for their services than they needed to. They tightened up the rules for broadband, phone and pay-TV contracts from February 2020, meaning your provider must now tell you when your contract is coming to an end – and they must also tell you about their best available deals. If you're already out of contract, you must be reminded you're out of contract, and told every year about your firm's best deals. But you don't have to wait to hear from them. By shopping around and speaking to your provider you could save a huge amount - and it all starts with one simple text.

How to get the best UK mobile phone deals for your budget
How to get the best UK mobile phone deals for your budget

North Wales Chronicle

time22-05-2025

  • Business
  • North Wales Chronicle

How to get the best UK mobile phone deals for your budget

When an upgrade becomes available, it's tempting to make a beeline for the latest handsets and the biggest data plans, but in both instances there's a good chance your bill will end up higher than it needs to be. It's often worth looking at how you can pare back your phone bill costs and still get the handset you want, without compromising on what you really need. First up, take a look at your historical usage from your current plan. Aside from the phone itself, the big-ticket item is data – how much are you using each month? 'Before starting your search, figure out what you need,' says Andy Aitken, CEO and co-founder of Honest Mobile. 'If you only use 4GB of data every month, there's no point paying an extra £10 per month for 20GB – no matter how good a deal it is. 'You can find your data consumption on previous mobile bills. Start there, and then look for a deal that matches what you need.' Is a powerful camera important to you? Do you live in an area with good 5G coverage? Do you regularly play demanding games and need a processor that can handle them? If you don't need particular features, don't prioritise them with your new phone. Even if you do want them, there's a good chance the budget version of a flagship device, or a slightly older model, will do everything you need at a fraction of the cost. If you have your heart set on a specific phone, it pays to shop around for it. While many of us upgrade time and again with the same network, often, the best deals on specific handsets are to be had by switching providers. It's worth checking out the best current deals, for example Vodafone currently has an Apple iPhone 16 Pro Max 256GB, with a deal saving up to £360 on your Airtime, or a Samsung Galaxy S25 Ultra 256GB saving up to £576 on your Airtime with a 24-month 5GB Xtra Airtime Plan. There's a Google Pixel 9a 128GB, with a saving of up to £480 on your airtime on a 36-month Phone Plan with a 24-month 5GB Airtime Plan, and a SIMO Unlimited deal, with unlimited data half price for the first six months when you buy a 24-month Unlimited max SIM only plans. Terms apply to all those deals, so check they work for you before you purchase. Recommended reading: The big-name brands, such as EE, O2, Vodafone and 3, have the biggest phone selections and claim to have the best coverage, but if you're more flexible on the handset you want, there are plenty of lesser-known names that offer more competitive prices. Check out giffgaff, iD, Tesco Mobile, Lebara, Lyca Mobile, and VOXI, for example. Many of these use the same networks as the biggest players, but their contracts tend to offer better value. Be sure to browse and compare before locking in. On his Martin Lewis Money Show Live broadcast on ITV, the consumer champion explained that 14 million people are out of contract on their mobile phone bill, and thus free to switch to a cheaper deal. SIM-only deals normally offering the best prices, as they aren't tied into paying back a contract. The easiest way to find out if you're still locked into a contract is to text this number, and it wont cost you a penny: Martin said: 'You text 'INFO' for free to 85075 to check. If you're on Three, or ID Mobile, or SMARTY, you will need to confirm this by entering your date of birth once they've messaged you. Those of you still in contract, you can't switch at the moment, you'd have to pay a termination fee. Those of you who aren't, well you're a free agent - you can go and get the cheapest deals and you can cut your cost.' Find out if you're out of contract in seconds for free… #MartinLewis Is your current phone still running okay? Even if it's showing the slowdown and finicky qualities typical of a late-contract smartphone, ask yourself whether you can live with those minor niggles. If you can, you can forgo the phone-based upgrades and just change your SIM plan to cut the costs by a fair margin. If your phone's long past its best, or if the manufacturer has stopped delivering updates for it, you still needn't splash out on a brand new device. Refurbished handsets are a brilliant option for getting a high-end phone at a bargain price, and they help to minimise environmental waste too. It's an idea that's backed by Aitken: 'I'd recommend opting for a SIM-only plan and simply keeping your current phone or getting a refurbished one. The refurbished market is growing and you can get the latest model that seems as good as new, all while doing your bit for the planet and saving money.' You might be pleasantly surprised by what a little negotiation will land you. When you're at the end of your contract, give your provider a call and see what they can offer. Call centre agents will often offer better deals than what you'll see on the website, especially if you mention packages from other providers that have caught your eye. If you've been a customer for a few years, mentioning your loyalty can help, too. Be sure to go into the conversation with some competitor research under your belt, plus a clear understanding of what you need from your new plan, and you'll stand a good chance of getting a solid discount. They estimated that in 2022, more than 20 million customers were out of their initial contract period, and many of these were paying a lot more for their services than they needed to. They tightened up the rules for broadband, phone and pay-TV contracts from February 2020, meaning your provider must now tell you when your contract is coming to an end – and they must also tell you about their best available deals. If you're already out of contract, you must be reminded you're out of contract, and told every year about your firm's best deals. But you don't have to wait to hear from them. By shopping around and speaking to your provider you could save a huge amount - and it all starts with one simple text.

How to get the best UK mobile phone deals for your budget
How to get the best UK mobile phone deals for your budget

Rhyl Journal

time22-05-2025

  • Business
  • Rhyl Journal

How to get the best UK mobile phone deals for your budget

When an upgrade becomes available, it's tempting to make a beeline for the latest handsets and the biggest data plans, but in both instances there's a good chance your bill will end up higher than it needs to be. It's often worth looking at how you can pare back your phone bill costs and still get the handset you want, without compromising on what you really need. First up, take a look at your historical usage from your current plan. Aside from the phone itself, the big-ticket item is data – how much are you using each month? 'Before starting your search, figure out what you need,' says Andy Aitken, CEO and co-founder of Honest Mobile. 'If you only use 4GB of data every month, there's no point paying an extra £10 per month for 20GB – no matter how good a deal it is. 'You can find your data consumption on previous mobile bills. Start there, and then look for a deal that matches what you need.' Is a powerful camera important to you? Do you live in an area with good 5G coverage? Do you regularly play demanding games and need a processor that can handle them? If you don't need particular features, don't prioritise them with your new phone. Even if you do want them, there's a good chance the budget version of a flagship device, or a slightly older model, will do everything you need at a fraction of the cost. If you have your heart set on a specific phone, it pays to shop around for it. While many of us upgrade time and again with the same network, often, the best deals on specific handsets are to be had by switching providers. It's worth checking out the best current deals, for example Vodafone currently has an Apple iPhone 16 Pro Max 256GB, with a deal saving up to £360 on your Airtime, or a Samsung Galaxy S25 Ultra 256GB saving up to £576 on your Airtime with a 24-month 5GB Xtra Airtime Plan. There's a Google Pixel 9a 128GB, with a saving of up to £480 on your airtime on a 36-month Phone Plan with a 24-month 5GB Airtime Plan, and a SIMO Unlimited deal, with unlimited data half price for the first six months when you buy a 24-month Unlimited max SIM only plans. Terms apply to all those deals, so check they work for you before you purchase. Recommended reading: The big-name brands, such as EE, O2, Vodafone and 3, have the biggest phone selections and claim to have the best coverage, but if you're more flexible on the handset you want, there are plenty of lesser-known names that offer more competitive prices. Check out giffgaff, iD, Tesco Mobile, Lebara, Lyca Mobile, and VOXI, for example. Many of these use the same networks as the biggest players, but their contracts tend to offer better value. Be sure to browse and compare before locking in. On his Martin Lewis Money Show Live broadcast on ITV, the consumer champion explained that 14 million people are out of contract on their mobile phone bill, and thus free to switch to a cheaper deal. SIM-only deals normally offering the best prices, as they aren't tied into paying back a contract. The easiest way to find out if you're still locked into a contract is to text this number, and it wont cost you a penny: Martin said: 'You text 'INFO' for free to 85075 to check. If you're on Three, or ID Mobile, or SMARTY, you will need to confirm this by entering your date of birth once they've messaged you. Those of you still in contract, you can't switch at the moment, you'd have to pay a termination fee. Those of you who aren't, well you're a free agent - you can go and get the cheapest deals and you can cut your cost.' Find out if you're out of contract in seconds for free… #MartinLewis Is your current phone still running okay? Even if it's showing the slowdown and finicky qualities typical of a late-contract smartphone, ask yourself whether you can live with those minor niggles. If you can, you can forgo the phone-based upgrades and just change your SIM plan to cut the costs by a fair margin. If your phone's long past its best, or if the manufacturer has stopped delivering updates for it, you still needn't splash out on a brand new device. Refurbished handsets are a brilliant option for getting a high-end phone at a bargain price, and they help to minimise environmental waste too. It's an idea that's backed by Aitken: 'I'd recommend opting for a SIM-only plan and simply keeping your current phone or getting a refurbished one. The refurbished market is growing and you can get the latest model that seems as good as new, all while doing your bit for the planet and saving money.' You might be pleasantly surprised by what a little negotiation will land you. When you're at the end of your contract, give your provider a call and see what they can offer. Call centre agents will often offer better deals than what you'll see on the website, especially if you mention packages from other providers that have caught your eye. If you've been a customer for a few years, mentioning your loyalty can help, too. Be sure to go into the conversation with some competitor research under your belt, plus a clear understanding of what you need from your new plan, and you'll stand a good chance of getting a solid discount. They estimated that in 2022, more than 20 million customers were out of their initial contract period, and many of these were paying a lot more for their services than they needed to. They tightened up the rules for broadband, phone and pay-TV contracts from February 2020, meaning your provider must now tell you when your contract is coming to an end – and they must also tell you about their best available deals. If you're already out of contract, you must be reminded you're out of contract, and told every year about your firm's best deals. But you don't have to wait to hear from them. By shopping around and speaking to your provider you could save a huge amount - and it all starts with one simple text.

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