Latest news with #AmitAdarkar
Indian Express
4 days ago
- Business
- Indian Express
65% of Indians trust government to regulate AI, finds report
Around 67% Indians want companies to clearly disclose when they use artificial intelligence (AI) in products and services, according to the newly released Ipsos AI Monitor 2025. The survey, conducted across 30 countries with over 23,000 participants, also found that 65% of Indians trust the government to regulate AI responsibly. Globally, 79% of the respondents expected products and services using AI to disclose usage. Indians were found to be more trusting of AI-generated content by companies than global citizens across multiple creative applications. In enhancing product images, 47% of Indians expressed trust compared to 34% globally. Similarly, 44% trusted AI to write product descriptions or instructions (global: 30%), another 44% trusted AI to create advertising visuals or videos (global: 30%), and 45% were comfortable with AI writing product reviews, compared to just 29% globally. However, preferences for AI-generated versus human-created content showed polarised views. When it came to news articles or websites, 46% of Indians preferred human-generated content while 40% favored AI. Photojournalism yielded similar results, with 46% in favor of human work and 41% supporting AI. In advertising, including TV and social media videos on platforms such as YouTube and TikTok, 47% preferred human-driven content and 40% leaned towards AI. For movies released on streaming platforms or in theatres, 48% chose human creators, whereas 38% were comfortable with AI-generated films. Over six in ten Indians believe AI could soon take over human tasks. Specifically, 63% think AI could screen job applicants, 65% see it writing scripts for movies and TV shows, and 62% believe it could generate realistic sports content. Additionally, 65% foresee AI creating political ads with realistic videos, 63% expect it to assist with order-taking at restaurants, and another 63% believe AI will write news articles and stories for publications. Around 64% see AI creating brand advertising content, 66% think it will dominate online search results, 62% expect it to target disinformation campaigns, and 63% see AI targeting advertising messages. 'There is concern around trust and transparency and citizens expect companies to be transparent about their AI usage and the government to responsibly protect citizens' interests with regulations around AI. AI could snap up jobs in the areas of content, creative and servicing jobs in the future and could impact thousands of jobs in the future. The survey provides an early warning on what the future could unfold and AI emerging as a great disruptor. Citizens could reprioritize their courses/ skills to brace for the future,' stated Amit Adarkar, CEO, Ipsos India. Interestingly, Indians were seen to be both excited (65%) and nervous (66%) about AI, revealing what Ipsos termed as 'the wonder and worry of AI.' A similar emotional paradox was observed globally, with 52% of international respondents excited and 53% nervous about the increasing role of AI. When it came to fairness and discrimination, 67% of Indians believed AI would not show bias, compared to 66% who said the same about humans—placing both on equal footing. Globally, 54% trusted AI not to discriminate, whereas only 45% extended that trust to humans. The Indian public also sees significant promise in AI over the next three to five years. A majority said it could positively impact their jobs (55%), the economy (49%), entertainment options (50%), task efficiency (51%), and healthcare (50%). Still, half of Indian respondents (49%) expressed concern that AI could increase the spread of disinformation. 'Artificial Intelligence + Human Intelligence while will be the future, but strict regulations from the government will need to be the order of the day. At the same time, augmenting AI usage and being AI savvy in one's area of work will bring in the efficiencies and an AI ready workforce, if one is not to be left out. We are already seeing AI simplifying mundane and time-consuming tasks,' added Adarkar. The survey was conducted by Ipsos using its Global Advisor online platform and, in India, its IndiaBus platform, between March 21 and April 4, 2025. In India, approximately 1,800 respondents were interviewed face-to-face and 400 online, representing urban populations across metros and Tier 1 to Tier 3 towns, spanning socio-economic classes A, B, and C. Globally, the sample size ranged from 500 to 2,000 per country. While results from India and several other markets reflect more urban and connected populations, the insights present a valuable glimpse into public sentiment in a rapidly evolving AI landscape. Founded in France in 1975, Ipsos operates in 90 markets and employs over 20,000 people globally. The AI Monitor 2025 reaffirms Ipsos' commitment to capturing the pulse of public opinion on issues shaping our collective future.
News18
6 days ago
- Business
- News18
Ipsos Populism Report 2025: 59% Give Thumbs Up To Strong Leader Willing To Break Rules
Last Updated: Citizens believe that when the jobs in the country are scarce employers should prioritize hiring locals over immigrants The sixth edition of the Ipsos Populism Report, a 31-country survey which tracks how people around the world feel about issues leading to the rise of populism, shows that India has made remarkable strides in some of the key aspects of populism in sync with the expectations of the citizens. The Ipsos report shows 59% Indians agreeing in 2025, as opposed to 73% in 2023 and 65% in 2016 – displaying positive strides and improvement in the broken index and how we are doing as a country. The index comprises five statements – the country's economy is rigged to advantage the rich and powerful, traditional parties and politicians do not care about people like me, to fix we need a strong leader to break the rules, country needs a strong leader to take the country back from the rich and powerful and experts in the country do not understand the lives of people like me. Interestingly, in 2025, 59% Indians agree that the country needs a strong leader willing to break the rules which is a 14% decline from 2023, showing the leader has fulfilled on these attributes leading to the expectations declining. Likewise for the statement that the country needs a strong leader to take the country back from the rich and the powerful, India has 60% agreeing in 2025 showing a decline of 11% from 2023, indicating improvement and the expectation reducing. Similarly, for many areas – like, experts in the country do not understand the lives of people like me, showed a 14% decline from 2023 to 2025 with 59% agreeing. 'India has shown improvement in some of the key areas of populism, with expectations emerging less glaring as opposed to some of the previous years, when more number of citizens emphasized on the system being broken, and there being lack of meritocracy and level playing field and system was meant to favor the rich and powerful and the citizens being vehement in their demand of the country needing a strong leader at the helm. The incumbent leader has shown strong leadership traits, decision making and tough talking, with the expectation now receding on some of these key aspects, indicating improvement in areas which were strongly expressed by the citizens," said Amit Adarkar, CEO, Ipsos India. One metric where India has shown stark result is in the case of whether the country today is in decline. 1 in 2 Indians (53%) tend to agree showing a +31% increase from 2016. Probably it is to do with people's disappointment with the society and the erosion of the value system. A strong case for National Identity The survey shows a strong support for different elements of national identity. At least 73% Indians believe that defending the country when it is criticized is extremely important as citizens. Getting ahead on one's own efforts is endorsed by at least 7 in 10 (73%) respondents. Citizens also strong believe that the right to vote (75%), to be able to speak (71%), to be born in your own country (72%), being part of a religious majority (69%) and treating people of all backgrounds equally (73%) are all important elements of the national identity. Where should government prioritise spends? Citizens believe that the government should increase its spending in the key areas of creating jobs (73%); education (72%) – schools, universities and job training; public safety (72%) – law enforcement, fire and emergency medical services; defence and national security (72%) – military; healthcare (71%) – disease prevention, diagnosis, treatment and research; infrastructure (70%) – comprising roads and bridges, rail and air networks, water, electricity and broadband; and reducing poverty and social inequality (64%). Immigrants & elites – both viewed in poor light Further, citizens believe that when the jobs in the country are scarce employers should prioritize hiring locals over immigrants. 62% citizens hold this view in 2025, with the public angst receding by -15% from 2023. With government policies becoming more stern discouraging influx of immigrants, public outcry has reduced on immigrants taking away jobs from real people – 60% citizens agree in 2025, showing a -15% reduction from 2023. Elites are perceived to be a closely connected group of people with similar interests and views on many important issues by 52% of the Indian citizens polled. While 48% Indians perceive elites to be a loose group of people with different interests and views on many important issues. Also 44% Indians believe that elites sincerely think of their decisions being in the larger interest of the people but that would not be the case. 1 in 5 Indians (21%) also feel that the elites take decisions to suit their own interests and people in the country do not matter to them. The survey Ipsos interviewed 23,228 people online between Friday, February 21, and Friday, March 7, 2025 in 31 countries. Quotas were set to ensure representativeness and data have been weighted to the known population profile of each country. The sample consists of approximately 1,000 individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Mexico, New Zealand, Spain, and the U.S., and 500 individuals each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Switzerland, Thailand, and Türkiye. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online. Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. Our tagline 'Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. Location : New Delhi, India, India First Published: June 16, 2025, 18:01 IST News india Ipsos Populism Report 2025: 59% Give Thumbs Up To Strong Leader Willing To Break Rules
Indian Express
13-06-2025
- Politics
- Indian Express
India makes positive strides in populist demands of citizens, finds survey
India has made significant progress in some of the key aspects of populism by meeting with the expectations of the citizens, according to the 6th edition of Ipsos Populism Report. The report surveyed 31 countries tracking down how people around the world feel about populism issues. In 2025, 59% Indians agreed to the Broken Index of the Ipsos System, which is an agreement of five statements – the country's economy is rigged to advantage the rich and powerful, traditional parties and politicians do not care about people like me, to fix we need a strong leader to break the rules, country needs a strong leader to take the country back from the rich and powerful and experts in the country do not understand the lives of people like me. This statistic is far better and indicative of improvement compared to the 2023 and 2016 surveys where 73% and 65% Indians agreed, respectively. Surprisingly, with a decline of 14% compared to the figures of 2023, 59% Indians believe in 2025 that the country needs a strong leader who is willing to break the rules. Whereas, 60% Indians (with a decline of 11% from 2023), do believe that India needs a strong leader who can take the country back from the clutches of the rich and powerful. Similarly, for areas like experts in the country who do not understand the lives of people like me, 59% Indians agreed, again 14% less than that in 2023. Amit Adarkar, CEO, Ipsos India said, 'India has shown improvement in some of the key areas of populism, with expectations emerging less glaring as opposed to some of the previous years, when more number of citizens emphasized on the system being broken, and there being lack of meritocracy and level playing field and system was meant to favor the rich and powerful and the citizens being vehement in their demand of the country needing a strong leader at the helm. The incumbent leader has shown strong leadership traits, decision making and tough talking, with the expectation now receding on some of these key aspects, indicating improvement in areas which were strongly expressed by the citizens.' However, 53% Indians believe that the country today is in decline, i.e. one in every two Indians, and this statistic shows a sharp incline of 31% from 2016. This could be the result of people's dissatisfaction from society in general and the degrading value system across generations. The survey also draws attention to the prominence of different aspects of national identity amongst Indian citizens. As much as 73% of Indians believe that it's the duty of the citizens of a nation to defend their country when it is criticized. According to the survey data, around 70% of the citizens believe that the right to vote, to be able to voice their opinion, being born in your own country, treating people from different backgrounds with the same level of respect, and being a part of the religious majority are all parts of national identity. Indian citizens also voted in which sectors the government should increase its spendings. And, more than 70% of the citizens agreed that the major areas include job sector (to create more employment opportunities); education sector (schools, universities and job training); public safety (enforcement of law, fire and emergency services); defence and national security (military); healthcare (disease prevention, diagnosis, treatment and research); infrastructure (building roads and bridges, securing rail and air networks, and providing water, electricity and broadband connectivity). 64% of people agreed to focus on reducing poverty and social inequality. A majority of citizens believe that in times of job scarcity, employers should prioritize hiring locals over immigrants. In 2025, 62% of citizens support this view, although this sentiment has decreased by 15% since 2023. With the government implementing stricter policies to curb immigration, public concern over immigrants 'taking away' jobs has also declined. When it comes to the elite, public opinion is divided. About 52% of Indians see elites as a tightly knit group sharing similar perspectives on key issues, while 48% view them as a diverse set of individuals with varying interests. Additionally, 44% of citizens believe elites genuinely think their decisions are for the greater good, even if that may not be true. Meanwhile, 21%, roughly one in five, feel that elites make decisions primarily for their own benefit, disregarding the interests of ordinary people.
Indian Express
30-05-2025
- Business
- Indian Express
India climbs up global optimism index after Op Sindoor, finds survey
India has climbed 3 percentage points in national optimism, according to the May edition of the Ipsos What Worries the World survey, maintaining its 4th global rank. The recent launch of Operation Sindoor appears to have boosted public confidence, with nearly two-thirds of Indians believing the country is moving in the right direction. Amit Adarkar, CEO of Ipsos India, stated in the press release, 'The handling of Operation Sindoor by the government and the armed forces has reinforced people's faith in the system, showing that our administration is equipped to counter external challenges in the best interests of both the citizens and the country. This has provided a renewed boost of optimism.' Topping the charts in the optimism index, which reflects how citizens perceive their country's governance and performance, are Singapore (77%), Malaysia (69%), Indonesia (67%), India (65%), Argentina (56%), Thailand (45%), and Mexico (45%). Interestingly, these top positions are primarily occupied by nations from the Global South, signaling a shift in the global economic order. In contrast, global citizens appear more disheartened, with only 37% believing their countries are headed in the right direction. At the bottom of the list are countries with the lowest levels of optimism, including Peru (9%), South Korea (15%), and France (19%), where the majority of citizens feel their countries are on the wrong track. The survey also explores the most pressing social and political issues according to the public. For Indians, inflation and unemployment emerged as the top concerns, with 37% and 33% respectively, although both issues saw a 2% decline in concern. However, terrorism witnessed a sharp 11% increase, entering the top three concerns with 26% of the vote, following the Pahalgam terror attack on tourists in Jammu & Kashmir, in which 26 Indian lives were lost. Other key issues concerning Indians include crime and violence (25%) and financial or political corruption (21%). For Indians, issues of Inflation and unemployment secured the top spots with 37 and 33 percent respectively. (Photo credit: Ipsos Press Release)'Indians' concern over the two major macroeconomic issues—inflation and unemployment—has stabilized in May 2025, while terrorism surged to the third spot, highlighting the emotional impact of the Pahalgam attack on the collective psyche of the nation,' Adarkar added. Globally, the top issues troubling citizens include inflation (33%), crime and violence (33%), poverty and social inequality (29%), followed by unemployment (27%) and financial or political corruption (26%). Moreover, South Korea—ranked second to last in optimism—will hold its 21st presidential election on June 3. Despite traditionally being a pessimistic electorate, only 8% of South Koreans currently rate their economy as good, according to the economic indicator score. The situation has worsened following the failure of martial law under the former president, compounded by U.S. tariff policies, which have led to slower economic growth and rising unemployment.
