Nestle Malaysia rolls out maiden state-level Halal@School initiative in Melaka
KUALA LUMPUR: Nestlé (M) Bhd has launched the first state-level rollout of its Halal@School programme in Melaka to promote greater understanding of halal values and healthy eating among young Malaysians.
Held at Sekolah Kebangsaan Kerubong, the event gathered over 500 students from six participating schools for a series of engaging, hands-on activities focused on halal principles, food safety and balanced nutrition.
Designed to make learning fun and accessible, the programme featured sharing sessions, quizzes and a specially curated Halal Explore Race, all aimed at helping students understand halal as a way of life rooted in integrity, well-being and respect for others.
Launched in 2018 in partnership with the Institute of Fatwa and Halal (iFFAH) at Universiti Sains Islam Malaysia (USIM), Halal @ School is part of Nestlé Malaysia's broader commitment to uplifting local communities and spreading nutritional knowledge.
Nestlé Malaysia head of halal affairs Nasrul Hadi Mohamed Nor said the programme engaged students in a practical, inclusive and meaningful way, fostering greater awareness of halal values while encouraging healthier lifestyle choices among the younger generation.
"As Nestlé's global Halal Centre of Excellence, we see it as our responsibility to contribute not only through the high-quality products we produce, but also through meaningful engagement with the communities we serve," he said in a statement.
The programme has steadily expanded, reaching more than 5,400 students across 166 schools nationwide since its inception.
In 2024 alone, three Halal @ School series were held across 23 schools in Putrajaya, Johor and Kedah, engaging over 1,100 students.
The expansion into Melaka represents the next chapter for the programme, as it scales beyond individual districts to a wider, state-level audience.
Additional state-wide rollouts are planned for the East coast and Northern regions later in 2025.
A hallmark of Halal@School this year is its inclusive approach, welcoming participation from both Muslim and non-Muslim students.
By encouraging shared learning in a multicultural setting, the programme helps nurture understanding and empathy, while reinforcing core values of ethical consumption.
SK Kerubong headmistress Rahayu Mohd Thith said the programme was met with great enthusiasm from the moment it was introduced, with many students eager to participate and parents expressing hopes for all their children to be involved.
"Educating our students about halal practices and healthy eating goes far beyond religious understanding, it is about nurturing a way of life that supports physical well-being, mental clarity and moral values.
"We believe that through this initiative, we are nurturing a generation of students who are not only smart and modern, but also responsible and mindful of what they consume," she said.
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Sinar Daily
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Malaysian Media Council is finally here - but is it too late?
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Communications Minister Datuk Fahmi Fadzil, who was present at the HAWANA event, announced the names of the 12 founding board members of MMC. According to the Act, the MMC will have a 21-member board comprising, among others, representatives from media companies, civil society and government agencies, as well as media practitioners. It is tasked with upholding ethical standards, resolving complaints and improving the welfare of media workers, including freelancers and digital journalists. Media experts and interested parties have lauded the MMC as a positive move to safeguard the freedom of the press. The 2020 MMC pro tem report includes objectives such as "(promoting) the development of good journalism, while creating a recourse for public accountability, independent of the government of the day'. It may also recommend reforms to laws such as the Printing Presses and Publications Act (PPPA) and the Official Secrets Act (OSA) as critics have cited these laws as obstacles to good investigative journalism in the country. At the HAWANA forum last Saturday, members of the panel discussion on 'Malaysian Media Council: Regulator or Media Protector?' told the audience that the MMC would support the passage of new legislation, such as the Freedom of Information Act (FOI). "We've called for a Freedom of Information Act so that journalists can petition the government to reveal information,' Premesh Chandran, former chairman of the MMC pro tem committee, told Bernama later. Calls to reform or repeal laws such as PPPA and OSA have intensified alongside the MMC's launch. During the forum, Wathshlah G. 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While legacy outlets still do the heavy lifting of original reporting, content often finds its audience through algorithmic recommendation, viral resharing or AI-driven summaries. The MMC has no jurisdiction over social media platforms as they come within the purview of the Malaysian Communications and Multimedia Commission (MCMC). A recent study by the Reuters Institute found that social media and video platforms are the main source of news in the United States with more than half (54 percent) surveyed saying they get news from Facebook, X (formerly Twitter) and YouTube. TV news got 50 percent of respondents while news portals and apps got 48 percent. The survey also found that seven percent of Americans, 12 percent under the age of 35, use AI platforms for news. Experts expect the number to grow in the years to come. While the HAWANA forum panelists stated their support for AI and their commitment to integrating it into the newsroom, the MMC has yet to articulate a strategy for engaging with them as a news source. What they stressed was the importance of educating and creating awareness among the masses on the best way to consume media and how to discern misinformation from credible news. Naidu pointed out during the same forum that building trust with the public was key. "The MMC must not just be insular. It must build public trust and educate people to make informed choices - because the media alone can't compete with echo chambers and divisive content spreading through platforms.' Monetisation remains the biggest challenge to producing good journalism, however. Beyond ethics and regulation, the media industry is grappling with financial strain. Advertisement revenue has migrated to platforms like Google and TikTok. Local outlets face shrinking newsrooms, low pay and an exodus of talent to better-paying sectors. Some freelance journalists are forced to self-publish through Substack or TikTok just to stay visible. While countries like Australia have introduced revenue-sharing laws for platforms that profit from journalistic content, Malaysia has not followed suit. DEFINING JOURNALISM A major challenge for the MMC will be defining who counts as a journalist and whether they fall under MMC's jurisdiction. "Citizen journalists are not journalists,' said Prof Datuk Dr Ahmad Murad Merican, media scholar at the International Institute of Islamic Thought and Civilisation at International Islamic University Malaysia. 'They are the many people who have phones and cameras who report only (the scene of a news incident). What verifies the news or gives credibility to the content is the reporter, the newsrooms, the news reporter, the news organisation, the media organisation.' Still, others believe there must be room for freelancers and digital-first journalists - which include fresh graduates and trained professionals laid off by traditional media. Premesh said anyone willing to follow the standards and code of conduct that the MMC would be setting, be they freelancers or legacy media, would be recognised as journalists. He added the MMC could provide a form of voluntary certification for independent media outlets and freelance journalists who commit to its ethical guidelines. But, as Premesh noted, this requires public awareness and platform cooperation. "How do we manage or improve distribution so people are aware that this is coming from a credited source versus an uncredited source. And that is definitely something that the media council can play a role in,' he said. A GOOD START All in all, the MMC is a positive move, even if the media landscape has changed from when Tun Razak first suggested it. Industry stakeholders across the board have welcomed the MMC as a critical step forward. "Certainly, the HAWANA 2025 stage has become a historic moment for us, the media fraternity, to celebrate with smiles of joy as the dream of seeing this council finally becomes a reality,' said 'Utusan Borneo Sabah' editor-in-chief Datuk Lichong Angkui, as reported by Bernama. He expressed hope that the council would not just be a regulator but a strong, independent protector of media freedom in Malaysia. Similar hopes were echoed by Tawau Journalists and Media Practitioners Association (Pewarta) deputy chairman Tamrin Jamil, who called the MMC "a crucial support system' and a sign of the government's commitment to institutional reform. But hopes must now be matched with action to address the impact of emerging technologies, including digital media and Generative AI, and develop guidelines for Malaysian media practitioners. In short, the MMC's potential is undeniable - it can build trust, protect journalists and create a unified ethical baseline in a fragmented industry, including finding a way to monetise content for traditional media, accrediting not just legacy outlets but credible independent voices, collaborating across regulatory bodies and with civil society watchdogs, and actively educating the public about how to distinguish journalism from 'noise'. "The day the media council is born, our problems are not going to be solved,' said Premesh. "Right? Nothing was built in a day. It's how we use the opportunity provided to create what we want (in order) to get there.' - BERNAMA
New Straits Times
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Nestle Malaysia rolls out maiden state-level Halal@School initiative in Melaka
KUALA LUMPUR: Nestlé (M) Bhd has launched the first state-level rollout of its Halal@School programme in Melaka to promote greater understanding of halal values and healthy eating among young Malaysians. Held at Sekolah Kebangsaan Kerubong, the event gathered over 500 students from six participating schools for a series of engaging, hands-on activities focused on halal principles, food safety and balanced nutrition. Designed to make learning fun and accessible, the programme featured sharing sessions, quizzes and a specially curated Halal Explore Race, all aimed at helping students understand halal as a way of life rooted in integrity, well-being and respect for others. Launched in 2018 in partnership with the Institute of Fatwa and Halal (iFFAH) at Universiti Sains Islam Malaysia (USIM), Halal @ School is part of Nestlé Malaysia's broader commitment to uplifting local communities and spreading nutritional knowledge. Nestlé Malaysia head of halal affairs Nasrul Hadi Mohamed Nor said the programme engaged students in a practical, inclusive and meaningful way, fostering greater awareness of halal values while encouraging healthier lifestyle choices among the younger generation. "As Nestlé's global Halal Centre of Excellence, we see it as our responsibility to contribute not only through the high-quality products we produce, but also through meaningful engagement with the communities we serve," he said in a statement. The programme has steadily expanded, reaching more than 5,400 students across 166 schools nationwide since its inception. In 2024 alone, three Halal @ School series were held across 23 schools in Putrajaya, Johor and Kedah, engaging over 1,100 students. The expansion into Melaka represents the next chapter for the programme, as it scales beyond individual districts to a wider, state-level audience. Additional state-wide rollouts are planned for the East coast and Northern regions later in 2025. A hallmark of Halal@School this year is its inclusive approach, welcoming participation from both Muslim and non-Muslim students. By encouraging shared learning in a multicultural setting, the programme helps nurture understanding and empathy, while reinforcing core values of ethical consumption. SK Kerubong headmistress Rahayu Mohd Thith said the programme was met with great enthusiasm from the moment it was introduced, with many students eager to participate and parents expressing hopes for all their children to be involved. "Educating our students about halal practices and healthy eating goes far beyond religious understanding, it is about nurturing a way of life that supports physical well-being, mental clarity and moral values. "We believe that through this initiative, we are nurturing a generation of students who are not only smart and modern, but also responsible and mindful of what they consume," she said.
