Qatar Airways Extends Principal Partnership with Paris Saint-Germain until 2028 - Middle East Business News and Information
Renewed collaboration highlights shared values of excellence, blending the world of aviation, sports, fashion and lifestyle.
Doha, Qatar – Qatar Airways, the world's best airline as voted by Skytrax in 2024, is proud to announce the extension of its partnership with Paris Saint-Germain (PSG) until 2028, reaffirming its commitment to one of the most iconic football clubs in the world, ushering in a new era of collaboration. This renewal strengthens the long-standing relationship between Qatar Airways and PSG, built on shared values of excellence, ambition, and innovation.
The announcement was made a few days following The Parisian's victory over Manchester City F.C at the Parc des Princes Stadium in the UEFA Champions League – Europe's premier football tournament where Qatar Airways also holds a strong presence as 'Official Airline Partner'. Further cementing their alliance, the partnership will extend across the Qatar Airways Group, involving Qatar Duty Free and Hamad International Airport to create a comprehensive and engaging partnership ecosystem. The Qatar Airways logo will continue to feature on the 'rouge & bleu' shirt, as well as all training apparel and warm-up jerseys at all domestic and international tournaments, including Ligue 1, and UEFA Competitions.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said: 'We are thrilled to extend our partnership with Paris Saint-Germain, a club that embodies the spirit of excellence and innovation. This collaboration is a testament to our shared vision of connecting and inspiring people around the world. Together, we will continue to redefine the boundaries of what is possible, both on the pitch and in the skies.'
Nasser Al-Khelaïfi, President of Paris Saint-Germain said: 'We are proud to extend our partnership with Qatar Airways, the world's leading airline, through 2028. This collaboration, founded on excellence, creativity, and innovation, was exemplified by the groundbreaking in-flight press conference aboard a Qatar Airways flight to kick off 2025. Together, we will continue to set new benchmarks and create history in the years ahead.
Paris Saint-Germain is playing an important role in Qatar Airways' extensive sponsorship portfolio and is connecting and engaging its brand with the club's hundreds of millions of fans world-wide, whilst providing unique experiences to reward its Privilege Club members – which is the Official Frequent Flyer Programme of Paris Saint-Germain. Additionally, Qatar Airways Holidays will continue to offer official Paris Saint-Germain fan travel packages, bringing football enthusiasts from around the world to Paris, to enjoy the city and see some of the best players in football.
As an industry leader in advanced technology, Qatar Airways offers passengers complimentary gate-to-gate Wi-Fi, ensuring seamless connectivity throughout their journey. This unique partnership with Starlink also enables Paris Saint-Germain teams to stay connected throughout their travels with its global fanbase in real-time. This technology was in use on 2 January when the team hosted a first ever virtual press conference onboard their Qatar Airways flight 35,000 feet up in the skies, prior to securing the French Cup against Monaco – a special cup final that was staged in Doha.
The renewed partnership underscores a shared commitment to elevating fan engagement and delivering exceptional brand experiences. It introduces a range of exciting initiatives designed to bring fans and Privilege Club members closer to the action. These include innovative collaborations that seamlessly blend Paris Saint-Germain's elegance with Qatar Airways' world-class hospitality, exclusive offerings within the Club's ecosystem, and unique lifestyle experiences that celebrate the synergy between the two iconic brands.
The extended partnership will continue to focus on creating global campaigns, and opportunities to engage with PSG supporters worldwide. With Qatar Airways' award-winning service and PSG's growing influence on the world stage, this collaboration will reach new heights in the coming years.
This partnership marks another milestone in Qatar Airways' portfolio of high-profile global sports partnerships, including the likes of FIFA, Formula 1®, UEFA, MotoGP, AFC, FC Internazionale Milano, Tennis Legend – Novak Djokovic, The Royal Challengers Bangalore (RCB), Qatar Airways Premier Padel Tour, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), French Rugby Team – Section Paloise, The British and Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, kitesurfing, motor racing, squash, and tennis.
About Paris Saint-Germain:
Founded in 1970, Paris Saint-Germain (PSG) is France's most successful sports club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men's and women's football, handball, judo, and Esports. In 2022, U.S.-based Arctos Partners invested in the Club to support its long-term growth strategy.
With a global fan base exceeding 220 million across social media, PSG has become a cultural icon, sitting at the intersection of sport, fashion, and entertainment. Collaborations with global brands like Jordan have solidified its status as a globally recognized lifestyle brand. In 2024, the Club inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility that sets new standards for athlete development and performance.
PSG is committed to social responsibility, supporting disadvantaged youth globally through its PSG for Communities program with initiatives in education, sports, and inclusion.
As The Club of the New Generation, Paris Saint-Germain blends athletic excellence, cultural influence, and social impact to shape the future of sport and society.
About Qatar Airways:
A multiple award-winning airline, Qatar Airways won the 'World's Best Airline' for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World's Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, 'World's Best Business Class', 'World's Best Business Class Airline Lounge', and 'Best Airline in the Middle East'. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the 'World's Best Airline Website' by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA's Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the 'World's Best Airport', as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the 'Best Airport in the Middle East' accolade for 10 consecutive years, as well as 'World's Best Airport Shopping' for the second year in a row.
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