RE&UP Accelerates Circular Textiles at Global Industry Events
In a defining week for sustainable fashion, RE&UP, a trailblazer in recycled polycotton solutions, took center stage at two premier international forums: the Global Fashion Summit in Copenhagen and the Textiles Recycling Expo in Brussels. Uniting innovation with impact, the company brought forward critical insights on next-gen materials, textile recycling, and the infrastructure required to scale circularity.
At the Global Fashion Summit, Andreas Dorner, General Manager at RE&UP, contributed to the Fibre Futures panel on the Ignite Stage, sharing deep insights into polycotton innovation. 'When it comes to polycotton, RE&UP is the go-to solution provider,' Dorner stated, reinforcing the company's expertise in tackling one of the industry's most complex blended fabrics.
Meanwhile, Ebru Özküçük Guler, Chief Sustainability Officer, moderated a high-impact session titled What is Next-Gen?, featuring speakers from the European Environment Agency and Fashion for Good. 'The shift to next-gen materials isn't just about innovation,' she emphasized, 'it's about building the systems to scale them responsibly.'
In Brussels, at the Textiles Recycling Expo, RE&UP's Marco Lucietti, Head of Global Marketing and Communications, joined a panel discussion on Scaling Recycled Content: Turning Ambition into Industry Reality. His insights tackled the need for robust infrastructure, policy alignment, and investment to turn promises into performance. 'The energy was high and the message was clear: it's time to turn circularity from a commitment into a capability,' Lucietti shared.
Across both events, RE&UP's message resonated strongly: innovation without scalability and accountability is not enough. From pioneering recycled polycotton applications to shaping circular infrastructure, RE&UP continues to turn bold ideas into transformative action.
As textile sustainability accelerates into a new era, RE&UP remains committed to pushing boundaries, sparking dialogue, and delivering solutions that turn theory into impact.
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