Still swooning over Ahn Hyo Seop and Kim Sejeong in ‘Business Proposal'? Here are 3 new K-Dramas to obsess over next!
Ahn Hyo Seop
and
Kim Sejeong
's drama '
Business Proposal
' continues to receive love, even though it was released almost three years ago. Chemistry of the lead stars, paired with the unique and quirky plot, was all it took for fans to fall in love with the two actors. While the two haven't yet worked on another project together, they both have a fair number of upcoming projects that you might fall in love with if you're into 'Business Proposal'.
Here are some of the upcoming Korean dramas and films that you need to be on the lookout for this coming season. Fan favourite Ahn
Hyo Seop
and Kim Sejeong return with new and even more unique plots to keep the public entertained!
'Omniscient Reader: The Prophet'
This fantasy and thriller drama stars Ahn Hyo Seop in one of the lead roles alongside a strong and star-studded cast, making it one of the most anticipated projects of the coming season! It focuses on a lone office worker, Dok Ja, who is the only existing fan of a long-running webtoon 'Three Ways to Survive in a Ruined World'.
The fantasy film explores blurred lines between fantasy and reality, as Hyo Seop's character ends up meeting the lead of his favourite webtoon! Starring alongside the likes of
Lee Min Ho
, Chae Soo Bin, BLACKPINK member Jisoo, Shin Seung Ho, Nana and Park Ho San, this film marks the actor's debut on the big screen as well!
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Het meest ontspannende boerderijspel van 2025. Geen installatie
Taonga: la fattoria sull'isola
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'The Moon Flows in This River'
This marks
Sejeong
's debut in the genre of historical drama. The storyline of the drama focuses on a crown prince who loses his wife and laughter, and a commoner played by Sejeong who has lost her memory. Even though the prince is out to seek revenge, his plans come to a halt as he crosses paths with Sejeong's character, who looks a lot like his late wife.
If that wasn't enough, another major plot twist enters the scene as the two lead characters' souls are shifted! This unique plot, along with Sejeong and Kang Tae Oh's acting skills, will play a major role in the show. While there is no official release date, as per various reports, the drama is expected to release in the second half of this year.
'Sold Out Again Today'
Lovers of 'Business Proposal' should look forward to this drama, as it will showcase Hyo Seop in the lead of a quirky romantic comedy yet again! The plot explores the story of two people from completely different worlds. Hyo Seop's character is a farmer juggling three jobs. On the other hand is a TV show host who suffers from insomnia.
The farmer juggles between the village lifestyle, being the CEO of a natural cosmetics ingredients company, and being a cosmetics R&D researcher. The TV presenter who has managed to sell a lot of home-related products starts suffering from extreme insomnia to the point where it starts altering her work life. The two unexpected people collide in this upcoming romantic comedy, setting the stage for another sweet comedy.
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Labubu effect: When cuteness becomes a billion-dollar business
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We have worked with themes like dolls, collaborated with Barbapapa [title character of a French children's book] and now Hello Kitty. Labubu might be a microtrend but the whole idea of nostalgia and fun via fashion is not. Unlike Labubu, Hello Kitty is not a microtrend. It has been around since 1974.'Even so, the current love for cute—as evinced by #charmcore, #plushiecore and #toycore—has baffled fashion watchers. By its very nature, 'cute' suggests immaturity or lack of depth, making it a four-letter word in fashion. But people are clicking on cute. Fashion writer Sujata Assomull says, 'In uncertain times, there's a deep emotional pull toward things that feel light, nostalgic and comforting. Cuteness is a gentle escape—it's not too serious, and in that way, it becomes emotionally relevant.' Since the pandemic, microtrends have become the norm. Besides Labubus, Jellycat is the fastest sell-ing toy brand at the high-end department store chain Selfridges in the UK. Other Pop Mart blind-box toys like Crybaby and Hirono are also gaining Shetty, designer & cofounder of Huemn, says 'cuteness' is here to stay till we see a safer and more balanced political and economic climate. She adds, 'Fashion has always been a response to cultural cues—and we live in very chaotic times. It has made us desensitised. This microtrend is the biggest example of a deeply emotional response.'A Vogue Business article says the reasons toys are having a moment in 2025 are manifold: people are seeking comfort, a connection to a simpler time, they are 'affordable luxury', and these 'kidult' collectibles help adults express their personality. Agrees Shetty: 'Digital culture is accelerating these microtrends. But I believe that if it's everywhere, it's already over. This is why Labubu doesn't appeal to me, even though I'm finding joy in this trend.' 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They know how to sustain this frenzy.'Zakaria is enjoying the craze: 'I think it's a fun accessory that gives a little whimsy to an overpriced, snobby handbag.' The blind box means you can buy a Labubu but you take what you get. She says, 'It's like you can't choose a Labubu, it chooses you. Sounds like Hermes, no?'
Time of India
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Labubu effect: When cuteness becomes a billion-dollar business
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Marketing professional Amrita Chhabria confesses to leaning onto cute trinkets—usually picked from Miniso—as quick comforters to deal with daily stress caused by family members being in and out of hospital. Sarifluencer Ashwini Narayan pairs charms and toys with her bags as reminders of old trips. Delhi-based visual designer Soumya Marhual, 28, makes her own charms. She says, 'Owning things like this gives you a false sense of control that you are curating your life, that you are actively making choices.' It could also be a way to engage playfully with fashion. Jatin Varma, founder of Comic Con India, says, 'After Lisa was spotted with Labubu, shelves filled up overnight, resellers priced it like limited-edition sneakers and people started dropping words like 'collector' and 'fan' as if they had grown up with it. 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She says 'cute' without solid workmanship is hollow. Shetty says this trend is evolving into 'recession luxury' where tactile, playful aesthetics serve as a psychological balm and a business tool. Assomull calls it 'emotional luxury'. 'Perhaps we have reached a saturation point with product-driven luxury: one It-bag after another. People are now craving emotion, tactility and joy,' she says. Bengaluru-based Bhavisha Dave, cofounder of streetwear store Capsul, which was selling Labubus last year along with other collectibles like Kaws, Be@rbrick and Hirono, says the Labubu craze signals trends are now more Asia-focused. 'Earlier, people travelled more to Europe or US; now they visit Thailand, Hong Kong, Singapore or Japan, where collectible culture is a lifestyle.' Labubus are not a work of luck, she says. 'Pop Mart has been in the business of selling collectibles for a while. They understand the hype mindset— scarcity, blind box, collectible. They know how to sustain this frenzy.' 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