2026 Ram 1500 Pricing Will Put A Smile On Buyers' Faces

With geopolitical tensions at a high and trade policies constantly in flux, it's difficult for automakers to prepare for higher costs without passing them on to customers. But at Stellantis, the 2026 Ram 1500 will have its MSRP largely unaffected by the new tariffs that go into effect on July 1. According to order guide data obtained by CarsDirect, the increases will be minimal and only affect a single trim, with the base Tradesman model still starting at $40,275, excluding destination.
After the Tradesman, the next most expensive Ram 1500 variant is the Tradesman HFE, and it won't be getting a price hike either, retaining its $41,060 base cost. One step higher is the Big Horn trim, which carries the Lone Star name in Texas, and this goes up by $595 to $45,530 - an increase of 1.3% compared to last year. Thereafter, the Laramie still starts at $60,030, the Rebel maintains a base MSRP of $64,195, and the off-road-biased RHO starts at $69,995. If you want more luxury, the Limited starts at $75,155 and the Tungsten costs $87,075.
Note: Pricing excludes Ram's destination charge of $2,095.
It remains to be seen if Ram will continue to offer incentives to bring the price down a little (the RHO pictured above currently has a $1,000 incentive available in California, for example), but even if Stellantis decides that the pricing we see here is the final figure, buying a new Ram truck now comes with more peace of mind, thanks to a newly launched 10-year warranty that is valid for up to 100,000 miles.
Besides that, a V8 model is making its return, setting up a potential fight with Ford's new F-150 Lobo street truck, and the outrageous TRX is also set to stage a comeback. Unfortunately, the electric 1500 REV pickup is still nowhere to be seen, and the Ramcharger PHEV is delayed until early next year, but with Ram returning to NASCAR with a HEMI truck, internal combustion is clearly still a critical part of its identity.
Copyright 2025 The Arena Group, Inc. All Rights Reserved.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Miami Herald

an hour ago

• Miami Herald

Toyota makes a tariff move customers are going to hate

While President Donald Trump's social media posts make it seem as though his tariff moves are executed at his whim, it is clear that at least some industries have a seat at the negotiating table. The auto industry's top executiveshave said they are in close contact with the White House and have even praised the president and his White House team for hearing their concerns. However, it is also clear that Trump's interest in protecting the auto industry's bottom line is minimal. Related: General Motors makes $4 billion tariff move Ford, Stellantis, and General Motors - America's Big 3 automakers - have all said that Trump's tariffs will cost them billions, and they've pulled their guidance due to a lack of visibility. Trump has made it clear to every industry that he doesn't want prices to increase, even going as far as telling companies like Walmart to just "EAT THE TARIFFS." So, every time the auto industry has been observed raising prices in recent months, it has denied that it has anything to do with tariffs. Others, like Mazda, have indeed eaten the tariffs, with the Japanese automaker sending a letter to its U.S. dealers informing them that it would not raise its sticker prices or tack on import fees for any vehicles already on dealership lots or that will come into the country before May 1. Toyota is the latest Japanese automaker to make a pricing move, but it isn't blaming the move on tariffs. Toyota sold over 2.3 million vehicles in the U.S. last year, a 3.7% year-over-year increase. Between April 2024 and March 2025, the company built 1.96 million units in the U.S., according to Statista. So, despite a U.S. production capacity that can handle nearly 2 million vehicles a year, Toyota still ships in nearly half a million vehicles from overseas to sell in the U.S. On June 21, Toyota said that prices for several Toyota and Lexus brand vehicles will rise by an average of $270 and $208, respectively, starting in July, according to an email seen by Bloomberg. While the price increase could be seen as a response to the 25% duties Trump has placed on auto imports, Toyota insists that the move is just part of its regular price review process. Related: Jeep parent Stellantis ponders drastic action on struggling brand In April, fellow Japanese automaker Mitsubishi said it would hold its vehicles in port for the foreseeable future instead of offloading them and being forced to pay duties. "We have sufficient stock on the ground at dealers for the moment to not impact customer choice," the company said at the time. While it was unclear how much cargo was in the ports, Mitsubishi's 330 U.S. dealers sold 109,843 vehicles in the U.S. in 2024, a 25.8% year-over-year increase and the brand's best performance since 2019. Earlier this month, the company announced that it is raising prices on three models, also saying that the move was just a regular adjustment and not a reaction to tariffs. Japanese car companies aren't the only ones afraid to pin their price increases on tariffs. In May, Ford sent a notice to dealers saying it planned to raise prices on the Mustang Mach-E electric SUV, Maverick pickup truck, and Bronco Sport SUV by as much as $2,000 on some models. Those vehicles are made in Mexico. More Automotive news Detroit Big 3 benefit from auto tariffs now, but time is running outPopular Ford newcomer overtakes Jeep in a key areaToyota makes surprising move to beat Tesla in key market A Ford spokesperson confirmed that the price increases will be seen on vehicles built after May 2. Those vehicles will start arriving on dealer lots in late June. The company emphasized that its employee pricing promotion remains for all of its vehicles through the July 4 weekend. Just like Mazda and Toyota before it, the company says the increase was due to its usual midyear pricing actions, but it was also "combined with some tariffs we are facing. We have not passed on the full cost of tariffs to our customers." Related: Car buyers, dealers are both shocked by latest price trends The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

Forbes

5 hours ago

• Forbes

EV U.S. Sales Lag Will Reprieve ICE, Boost Hybrids

ICE versus EV getty Every other new car bought by Americans in 2030 was supposed to be electric, but as the Trump Administration clears away EV incentives and targets, the total is likely to be less than half that and offer a lifeline to gas powered vehicles and hybrids That represents an unexpected new lease of life for the likes of GM , Ford, and Stellantis brands like Chrysler, Dodge, Jeep and Ram and their combustion technology. They were highly dependent on internal combustion engines and were either slow or reluctant to embrace EVs. A combination of tax credit rollbacks, emissions standards delays and the removal of the Biden Administration and its call for a 50% share for EVs in the new car market in 2030 is a boost for ICE. Manufacturers will also be busily raising production of hybrids, plug-in hybrids, and extended range electric vehicles*. Consultants Roland Berger put it this way in a recent report. 'Delayed adoption of BEVs (EVs) will have cascading effects on the entire automotive value chain, prolonging profitability challenges for electrification-focused players and extending the window of opportunity for ICE-focused legacy players,' the report said. Analysts have been scrambling to slash their forecasts for U.S. EV sales in 2030. Investment bank UBS says EVs will only reach 24% of the new car market or 2.7 million vehicles. Four months ago UBS was predicting 32%. U.S. EV market share is currently around 10%. BloombergNEF now predicts 27%, down from almost 48%. Investment researcher Jefferies is even lower at about 20% along with Roland Berger. Roland Berger was projecting around 40% under Biden's watch. 'Actions taken by the Trump administration to loosen light vehicle emissions standards have effectively halved our forecast for U.S. electric vehicle adoption by 2030 – We now only expect about 20% BEV sales by 2030,' said Brandon Boyle, Senior Partner and Americas Automotive lead at Roland Berger. This compares starkly with Europe's ambitions. The European Union has decreed EV sales shall reach about 80% of new vehicle sales by 2030 on the way to 100% by 2035. Given current market share is barely 20% in Europe, some major humble-pie eating is on the cards. The Mazda MX-30 R-EV is an extended range electric vehicle equiped with a small rotary gasoline ... More engine (Photo by Sjoerd van) Getty Images / Sjoerd van der Wal 'The U.S. market has different dynamics (than Europe): more rural driving, less dense urban cores, and a political environment that could shift depending on the 2028 (Presidential) election,' said Curt Hopkins, CEO of MCQ Markets . MCQ Market says it is a FinTech firm making high-value assets accessible and investable. 'I wouldn't call it a comeback for ICE, but it's not going away overnight either. Hybrids and plug-in hybrids are still very much part of the transition-especially for consumers who aren't quite ready for a full battery-electric experience. Expect those to play a meaningful but gradually shrinking role through the decade,' Hopkins said. Bernstein Research analyst Daniel Roeska said at some point EV demand will accelerate again. Maybe after the 2028 election or after 2030. 'It (the expectation) won't be 50% for a long while,' Roeska said in an interview. '(General Motors, Ford and Stellantis) agreed that U.S. electrification will take a lot longer. Even if the target picture of high EV share in the U.S. has not changed, (manufacturers) are waking up to the fact that they must improve EV profitability without significant volume growth and maintain investments into legacy products for longer,' Roeska said in a recent report. Hard to bet against Tesla Tesla is the current EV market leader and despite a huge increase in competition and lower expectations for the overall market, is expected to retain its ascendancy, said MCQ's Hopkins. 'It's hard to bet against Tesla. They're vertically integrated, have a dominant brand, and continue to lead on software and over-the-air updates. As long as they maintain that pace of innovation, they'll likely still be the U.S. leader in 2030,' said Hopkins. According to Kelley Blue Book , the Tesla Model Y led the U.S. EV market in 2024 with sales of 373,000 and a market share of 28.6%, the Tesla Model 3 was next with 190,000 (14.6%). Then came the Ford Mustang Mach-E with 52,000 or 4.0%. 'That said, keep an eye on some dark horses. Chinese automakers like BYD and NIO are getting serious about international expansion, and if trade policy allows, they could become a factor in the U.S. by the end of the decade.' The All-Electric Ford Mustang Mach-E (Photo by) Getty Images 'Among the legacy automakers, Ford, GM, and Volkswagen have all shown real progress. Their ability to scale EV production and leverage existing dealer networks could help them close the gap, especially as more affordable models hit the market,' according to Hopkins. Twice the power, half the weight, half the cost He doesn't expect any game-changing battery technology before 2030, just incremental improvements in battery design. The long- promised solid-state battery revolution – twice the power, half the weight, half the cost - isn't close as researchers stumble over mass production techniques. And the trouble is that as consumers hear about this huge, imminent improvement, they are likely to be wary of buying an EV, and risk having its residual value torpedoed by game-changing technology. That could put the skids on EV demand as 2030 approaches. More bad news for EV makers came this week, courtesy of a survey of 15,000 drivers around the world by oil-giant Shell. The survey showed drivers in America are becoming more reluctant to switch to EVs from ICE vehicles. Those considering switching fell three percentage points to 31% compared with a year ago. In Europe, the reluctance was more ominous given the massive EV targets set for 2030. According to the survey, 41% said they would consider switching to an EV, down from 48% last year. Shell operates 75,000 charging points around the world including the U.S., Europe and China. *(Hybrids use computer power to combine for maximum efficiency with gasoline engines, and have relatively small batteries. They provide maybe 1 mile of electric-only driving. PHEVs have bigger batteries which can be charged independently and can provide up to 75 miles of electric-only transport. EREVs, like the Mazda MX30 R-EV, use small combustion engines to charge the battery. The MX30 R-EV is always powered by electricity.)

Miami Herald

8 hours ago

• Miami Herald

Ford isn't going to love RAM's new warranty offering

Starting with the 2026 model year, RAM is doubling down on its comeback strategy by offering something no other full-size truck brand does: a 10-year or 100,000-mile limited powertrain warranty. That's right-twice the current coverage on gas-powered RAM trucks, and a full five years longer than what Ford and GM currently offer. It's not just the half-ton RAM 1500 that's getting the extra protection. The new warranty extends to heavy-duty 2500 and 3500 models, chassis cab trucks, and even the ProMaster commercial van. Buyers of the off-road-ready Power Wagon and high-performance RHO also qualify. The only real exclusions? Fleet buyers and the all-electric ProMaster EV. That means for individual buyers, whether purchasing or leasing, this warranty could be a serious reason to reconsider a Ford F-150 or Chevy Silverado. So why the sudden move? According to RAM CEO Tim Kuniskis, the answer is simple: consumer behavior has shifted. Today's truck buyers are financing over longer terms and holding onto their vehicles longer than ever-12.6 years on average. Yet no truck brand has changed their warranty to reflect that reality. "We think this gives people a real reason to switch," Kuniskis said. And he's not wrong. Truck buyers are famously brand-loyal, with roughly 75–80% sticking with the same make when they buy again. But loyalty can shift if one brand clearly takes better care of its owners-especially in the long haul. Offering a longer warranty also sends a strong message: RAM believes in the durability of its new powertrains. That includes the returning 5.7-liter HEMI V-8, now offered once again as an option on the 2026 RAM 1500, and the twin-turbo Hurricane inline-six that debuted just last year. RAM is coming off a rocky year. The 2025 RAM 1500 launch hit production delays, early trims were priced too high, and removing the V-8 left a bad taste for longtime fans. But the brand is attempting to turn the page. Under new leadership, including Kuniskis' return from retirement, RAM has slashed prices, brought back the HEMI, and even announced a NASCAR comeback for 2026. The company has also rolled out a new marketing push with the tagline "Nothing Stops RAM". This warranty announcement isn't just a sales gimmick; it's part of a larger turnaround strategy designed to restore consumer confidence and boost conquest sales. Ford and Chevy now face a choice: match RAM's warranty or risk looking second-best in a segment where perception matters as much as specs. So far, neither has hinted at making a similar move. That leaves RAM as the sole brand offering a decade of peace of mind on core powertrain components: engine, transmission, transfer case, driveshafts, and axles. And in a world where trucks now cost as much as some luxury cars, that could be a powerful differentiator. If Ford and GM aren't worried yet, they probably should be. Copyright 2025 The Arena Group, Inc. All Rights Reserved.