K-drama 'Spring of Youth' struggles with ratings in South Korea but gains popularity overseas
The Korean drama
Spring of Youth
may be making waves internationally, but back home in South Korea, it's facing a tough time in terms of viewership. Despite its global appeal, the series has struggled to attract domestic audiences since its premiere.
Low ratings in Korea despite recent release
Since its debut on May 6, Spring of Youth has aired only three episodes, but the drama is already showing signs of low traction in its home country. According to
viewership data
from Nielsen Korea, the series began with a modest 1.4% rating, which has now dropped below the 1% mark. The two most recent episodes recorded only 0.7% in viewership.
The production team acknowledged the lukewarm reception and expressed hope that upcoming plot developments would turn things around. In a statement shared via Allkpop, they said, "From episode 3, the love triangle kicks into full gear, and the actors' explosive charisma will capture viewers' hearts. The storyline will continue to appeal to both domestic and international audiences."
Popularity grows outside of South Korea
Interestingly, while Spring of Youth is struggling on local TV charts, it's steadily gaining popularity overseas. As per Allkpop, the drama is performing well on streaming platforms in North America and Southeast Asia. International fans seem to be connecting with the story and characters more than domestic viewers.
by Taboola
by Taboola
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What is Spring of Youth about?
Spring of Youth tells the story of a former K-pop idol who is forced to start over as a college student after being kicked out of his group. The drama explores his emotional and personal journey as he adjusts to life beyond the spotlight and navigates new relationships and challenges.
Although the series has yet to strike a chord with viewers in South Korea, its growing international fanbase could be a promising sign for its continued success.
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