Digital Receipts Help Longchamp Drive Customer Engagement
Leather goods house, Longchamp, best known for one of the world's bestselling bags, Le Pliage, has created a new marketing channel via digital receipts resulting in a 73% open rate and a 5.5% click rate.
According to Yocuda, a leader in dynamic digital receipts, the affordable-luxury brand delivered 590,000 of them in 2024, helping the French brand to increase post-purchase engagement and lift its omnichannel experience for customers through better personalization.
Longchamp—which in April reopened its flagship store in SoHo, New York with a head-turning design from British architect-designer Thomas Heatherwick—is stepping up its digital comms with customers and the boring receipt is a new avenue of exploration.
Yocuda claims it can 'close the loop' on the in-store-to-online process while also reducing receipt printouts. Consumers are wary of their data being captured in-store after a surge in data breaches of late including at North Face and Cartier. However, Longchamp's experience suggests that many of them are happy to share limited information like email addresses.
Longchamp—founded by Jean Cassegrain in 1948 and still family owned—first partnered with Yocuda in 2021 and has rolled out digital receipts across 135 stores in 23 countries worldwide, replacing traditional PDF receipts with ones that are dynamic and personalized. Last year the brand sent out almost 600,000, roughly half of the total it has ever sent.
These receipts, are claimed by Yocuda to go beyond a simple proof of purchase by offering other features from tailored recommendations and brand content, to customer language preferences.
For example, a French shopper visiting the New York flagship Longchamp store in SoHo, can opt to receive their receipt in their native language rather than in English, ensuring a more tailored experience. This is controlled by a content management system accessed via Yocuda's portal. The portal also provides detailed reporting across all countries and stores, down to individual store associates so the brand can monitor digital receipt adoption and engagement worldwide.
From Longchamp's side the aim is to strengthen customer relationships post-purchase and also achieve sustainability goals. Longchamp's use of digital receipts has cut paper waste, saving 1.4 tonnes of carbon emissions in just one year. The digital receipts were integrated into the company's existing point-of-sale system and, to date, the solution has processed over 2.3 million transactions and delivered over 1.2 million digital receipts globally.
Benoit Schmid, Longchamp's IT retail manager, commented: 'To improve the experience, we decided to completely redesign our store concept, and we needed to reflect that change in the digital aspect of the customer checkout as well. The customer journey no longer ends when they leave; instead we can continue to engage with them by sharing our latest products, collections, and brand stories directly in their inbox.'
Edward Drax, managing director of Yocuda said that in future there would be opportunities to further enhance the digital receipt features. By leveraging this often overlooked element of the customer journey, Longchamp hopes to unlock new ways of reaching its consumers.
According to Yocuda—which is part of Global Blue, the tax-free shopping refund player and data provider—its receipt solution can identify more than half (between 50% and 80%) of in-store customers and drive multichannel purchasing. So far, the company has processed over 2.3 billion receipts and identified over 225 million customers, working with brands like M&S, Decathlon, Brunello Cucinelli, Sainsbury's, Puig, and Sephora, as well as Longchamp.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
25 minutes ago
- Yahoo
Worksport Reports Consecutive Months of Record-Breaking Revenues, Gross Margin Improves by 25%
Company Reports All-Time-High Revenue in May 2025 (Following Record April 2025 Sales) as Gross Margins Rise 25% from Q1 2025 Levels; Growth Momentum Expected to Continue West Seneca, New York, June 23, 2025 (GLOBE NEWSWIRE) -- Worksport Ltd. (NASDAQ: WKSP) ('Worksport' or the 'Company'), a U.S. based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, today announced that May 2025 sales reached $1.28 million, marking the Company's second consecutive month of record-breaking revenue (non-audited). Gross Margins continue to improve notably, as Worksport's Made-in-USA cover line continues to gain significant traction. Worksport's April and May 2025 revenues alone have surpassed total Q1 2025 revenue, signaling strong momentum entering the second half of the year. Gross Margin Expansion: May gross margins improved 25% over Q1 2025 levels, bringing margins closer to 23%, driven by the Company's focus on higher-value branded products and greater operational efficiency at its New York manufacturing facility, where products use over 90% domestic content. Management projects gross margins to trend toward 30% by year-end, reflecting expected scale benefits and continued cost optimizations. Company expects cash-flow positivity to be achieved towards year-end. Distribution Network and Growth Outlook: Worksport's active dealer network has expanded from 94 in Q4 2024 to over 550 today, including two major national distributors added this spring. Management expects June 2025 to deliver another strong month as two recently onboarded national distributors ramp up ordering. Steven Rossi, CEO of Worksport Ltd., commented: 'The month of May marks another record, reinforcing that our American-made tonneau covers and strategic B2B expansion are delivering real, repeatable results. We expect June 2025 to be even stronger as our newest national distributors ramp up orders. With our SOLIS and COR clean-tech products launching this fall, we believe 2025 will prove to be another breakout year that firmly sets Worksport on a path to long-term growth with a keen focus on strong EBITA.' 2025 Revenue and Profitability Outlook Building on revenue of $1.5 million in 2023 and $8.5 million in 2024, Worksport projects reaching approximately $20 million by year-end 2025 — a scale designed to deliver cash flow positivity and support sustained profitability. Notably, the Company's current market capitalization remains below this year's projected revenue, highlighting what management views as a meaningful investment opportunity. Further upside is expected with the anticipated fall 2025 launch of the SOLIS solar tonneau cover and COR portable nano-grid power system, targeting multi-billion-dollar clean energy and portable power markets. Management believes these high-margin, IP-protected products will accelerate significant consistent growth for the years ahead. For further information:Investor Relations, Worksport Ltd. T: 1 (888) 554-8789 -128 W: W: E: investors@ Join: Worksport's Newsletter About Worksport Worksport Ltd. (Nasdaq: WKSP), through its subsidiaries, designs, develops, manufactures, and owns the intellectual property on a variety of tonneau covers, solar integrations, portable power systems, and clean heating & cooling solutions. Worksport has an active partnership with Hyundai for the SOLIS Solar cover. Additionally, Worksport's hard-folding cover, designed and manufactured in-house, is compatible with all major truck models and is gaining traction with newer truck makers including the electric vehicle (EV) sector. Worksport seeks to capitalize on the growing shift of consumer mindsets towards clean energy integrations with its proprietary solar solutions, mobile energy storage systems (ESS), and Cold-Climate Heat Pump (CCHP) technology. Terravis Energy's website is Connect with Worksport Please follow the Company's social media accounts on X (previously Twitter), Facebook, LinkedIn, YouTube, and Instagram (collectively, the 'Accounts'), the links of which are links to external third-party websites, as well as sign up for the Company's newsletters at Social Media Disclaimer The Company does not endorse, ensure the accuracy of, or accept any responsibility for any content on these third-party websites other than content published by the Company. Investors and others should note that the Company announces material financial information to our investors using our investor relations website, press releases, Securities and Exchange Commission (SEC') filings, and public conference calls and webcasts. The Company also uses social media to announce Company news and other information. The Company encourages investors, the media, and others to review the information the Company publishes on social media. The Company does not selectively disclose material non-public information on social media. If there is any significant financial information, the Company will release it broadly to the public through a press release or SEC filing prior to publishing it on social media. Forward-Looking Statements The information contained herein may contain 'forward‐looking statements.' Forward‐looking statements reflect the current view about future events. When used in this press release, the words 'anticipate,' 'believe,' 'estimate,' 'scheduled,' 'expect,' 'future,' 'intend,' 'plan,' 'project,' 'envisioned,' 'should," or the negative of these terms and similar expressions, as they relate to us or our management, identify forward‐looking statements. These statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial situation may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) supply chain delays; (ii) acceptance of our products by consumers; (iii) delays in or nonacceptance by third parties to sell our products; and (iv) competition from other producers of similar products. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the SEC, including, without limitation, our latest Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company's actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. The forward-looking statements made in this press release are made only as of the date of this press release, and the Company undertakes no obligation to update them to reflect subsequent events or in to access your portfolio
Forbes
36 minutes ago
- Forbes
From Serendipity To Startup: Meeting Venus Williams And Other Lucky Strikes
Luck might feel like a cosmic accident waiting to happen, but it's so much more than that. Talk to any entrepreneur who has truly reflected on their journey, and you will see a common theme emerge: a confession that luck made it all possible. But luck in entrepreneurship isn't as simple as a lightning strike or a lottery ticket. And it certainly isn't as simple as our introspective entrepreneurs would like to believe. Founders live in a world where possibilities, not probabilities, govern their decisions. If they didn't, they would never get started to begin with. The odds are almost always stacked against them given how new ventures fail at staggering rates, and yet they move forward anyway. On the surface, being that single exception to the rule, the one out of thousands certainly does feel lucky. Still, when wildly successful founders mention all the lucky breaks they've had, it can often ring hollow to outside ears. It's not that we don't appreciate their humility. We do. It's because deep down we recognize a harder truth: the most successful leaders didn't wait for luck to arrive, they tilted the board in their favor and made it come to them. Some even built companies on a single chance encounter. Like the dinner Yves Benchimol from WeWard had when he was seated, by sheer coincidence, next to Venus Williams, a story we'll explore after first taking a closer look at the wonderfully opportunistic concept of the luck surface. What Is a Luck Surface? How Founders Can Turn Random Moments Into Opportunity It's a misconception to think that luck is a cosmic accident waiting to happen. On a very fundamental level, it is nothing but a function of opportunity and ability. Where opportunity opens a door that was previously shut, ability gives you the readiness to walk through it. Think of luck like a ping-pong ball and your life as the table: the bigger the table, the more likely the ball finds you. This is your luck surface, and the larger you make it the better your chances when opportunity bounces your way. But being struck by luck is only the beginning. The true differentiator is what you do next. Do you hit, or do you miss? Yves Benchimol, founder of WeWard, didn't just bump into Venus Williams. On the contrary, when the future business partners met, he had the mindset, and preparation, to turn a random encounter into something transformative. 'We were at the same hotel restaurant at a time when I had been preparing for years to launch my own business, one that's focused on wellness,' Benchimol recalls. 'It could have just been a great dinner story and maybe an Instagram post. But instead, it became the start of the business I run today, and our mission to reward healthier living.' As Benchimol recounts it, his startup, WeWard, would go on to become a booming success in Europe before expanding to the U.S., incentivizing millions to walk more by awarding them points (Wards) they can redeem for discounts and cash. "Meeting Venus gave the business concept I had built a path to reality," Benchimol says. "I had built a concept where we would be giving people a way to connect movement to rewards, something even world-class athletes think about daily, and I suspected that Venus would be interested in this. But you never know if you're just intruding on someone's otherwise delightful dinner." Making the move wasn't an easy decision for Benchimol to make, but after several false-starts and moments of hesitation, he stood up and took to the table next to him. To Benchimol's surprise, Williams was not only interested in hearing him out, she offered to talk more about investing directly in the venture as well. Luck had struck. Yet Benchimol is quick to point out that had the Venus Williams dinner never happened, WeWard would have still found its way forward. 'Luck shaped the journey. But our readiness would have found another door eventually,' he notes. This distinction, between luck creating opportunity and preparation creating outcomes, is crucial. 'We spent years preparing for the American market. Meeting Venus was a catalyst. But catalysts only work when the rest of the chemistry is ready for making the mixture of success,' he adds. Timing in Entrepreneurship: How to Catch the Right Wave at the Right Time If luck shapes the opportunity, timing shapes its size. And timing, unfortunately, is the one part of the equation that even the best founders can't fully control. Yet the most prepared founders can still leverage it. Brad Scoggin, CEO of ArborXR, understands this intimately. His company builds enterprise-grade virtual reality (VR) software, a field that's been through multiple hype cycles over the past few decades. "VR didn't 'fail' in the '90s because the ideas were bad," Scoggin reflects. "It failed because the timing wasn't right, hardware was clunky, costs were high, and the market wasn't ready. It simply wasn't something customers saw enough value in." Fast forward to today, and the conditions have changed: better hardware, broader consumer acceptance, and enterprise applications blossoming. A boom that started in gaming has sprinkled opportunity across many other sectors. "We're in the middle of enterprise VR's real moment now, as meaningful use cases like VR training continue to be proven in industries as diverse as healthcare to manufacturing," Scoggin says. "But even now, success isn't automatic. You have to be patient, build responsibly, ensure you're innovating ahead of the competition, and be ready when the market tips." Scoggin credits part of ArborXR's success to the ability to ride the wave when it finally crested. "Luck isn't as simple as nailing your timing," he argues. "It's preparation meeting inevitability. You just have to create a great product and survive long enough to catch the big one." As Scoggin sees it, the real challenge isn't riding the first hype wave. That's easy for anyone to do. It's surviving to see the second and third waves that are on their way, and being ready to surf when they hit your shores. Serendipity and Startups: How Hidden Moments Spark Founding Ideas Sometimes, the opportunities that shape us aren't obvious until much later. Jack Bessudo and Declan Simmons, co-founders of Tamalitoz, found their spark years before they realized it. While staying in a hotel in Sydney, Bessudo noticed an elaborate candy display at a local shop. "It was beautiful," he remembers. "I remember being awestruck with the presentation, the taste, the whole experience. I had never felt anything like this, certainly not in Mexico.' And so the seed was planted. Back in Mexico City, he recruited a candy artisan to teach him the craft, despite having no pastry experience. "Learning was brutal," he laughs. "I burned my fingertips to the bone more than once." The eventual product, a vibrant, chili-lime stuffed candy line called Tamalitoz, would come to mix traditional Mexican flavors with a clean, modern aesthetic. It's now carried across the US at Whole Foods and numerous other chains, as well as thousands of bags flying home from Mexico City. 'We didn't want to be pigeonholed into the 'Mexican candy' section,' Bessudo says. "We wanted to be colorful, premium, proud and global." It's hard to call Bessudo's and Simmons' success luck. The work to make their vision a reality has been hard, consistent and the duo nothing if not committed. And yet, it all started with one moment of curiosity in Sydney, a connection only obvious in hindsight, and a connection many would not have made to begin with. Declan Simmons adds, "At the time, it was just a pretty jar of candy. Looking back, it changed our lives." Sometimes, we don't recognize the luck we have until it flowers years later. How Entrepreneurial Communities Multiply Luck and Unlock Innovation If chance encounters and accidental moments can shape lives, then building spaces where such encounters are more likely becomes an entrepreneurial imperative. Trevor Parham, founder of Oakstop, embodies this idea. On the surface, Oakstop is a coworking space in Oakland. Below the waterline, it's something much more: a community nexus, designed to create collisions between creatives, entrepreneurs, and change-makers. "Yes, we're renting desks and space for others to find their success in," Parham says. "But on a much deeper level, we're building ecosystems where opportunity becomes inevitable." By hosting everything from NBA All-Star events to grassroots workshops, Oakstop elevates underrepresented communities into the serendipity economy. "Luck doesn't happen when you're isolated," Parham points out. "It happens when you're visible, engaged, and part of something bigger." That's the luck surface in action. Trevor's vision for Oakstop has grown rapidly, with organizations like the NFL and FIFA seeking partnerships for future social impact events. For Parham, fostering spaces where connection can happen is itself an act of entrepreneurship. "If you build it right," he says, "you're not just building spaces. You're building futures." The thread running through all these stories isn't something magical conferred by Lady Fortuna. Rather, its a careful mixtures of preparation, resilience and curiosity brought to bear all at once. And it's building space for a community of connections to emerge. Sure, luck matters. Timing matters. Connections matter. But they only matter because someone was ready, with the right idea, the right team, and the right mindset, to catch them when they came. We can't always control when or how luck arrives. But we can make sure that when it does, we're standing on a table big enough for the ball to land, with the paddle ready in hand. That's the true art of entrepreneurship.
Yahoo
42 minutes ago
- Yahoo
EXCLUSIVE: Worksport Clocks $1.3 Million Revenue In May, Margins Rise
Worksport (NASDAQ:WKSP) announced on Monday that its May 2025 sales reached $1.28 million, marking its second consecutive month of record-breaking revenue (non-audited). Gross margins improved as Worksport's Made-in-USA cover line gained significant traction, the company said. Worksport's April and May 2025 revenues have surpassed total first-quarter 2025 revenue, signaling strong momentum entering the year's second half, the company gross margins improved from the first-quarter 2025 levels to roughly 23%, driven by the company's focus on higher-value branded products and operational efficiency at its New York manufacturing facility. Management projects gross margins to trend toward 30% by year-end, reflecting expected scale benefits and continued cost optimizations. The company also expects to have a positive cash flow by year-end. Worksport's active dealer network has expanded from 94 in the fourth quarter of 2024 to over 550, including two major national distributors added this spring, the company said. Management expects June 2025 to deliver another strong month as two recently onboarded national distributors ramp up ordering. Steven Rossi, CEO of Worksport, said that with its SOLIS and COR clean-tech products launching this fall, Worksport is targeting the multi-billion-dollar clean energy and portable power markets. The company said it believes these high-margin, IP-protected products will accelerate significant, consistent growth for the years ahead. Worksport projects approximately $20 million in revenue by year-end 2025. The company noted that its current market capitalization remains below this year's projected revenue. Price Action: WKSP stock is up 0.10% at $2.80 premarket at last check Monday. Read Next:Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? WORKSPORT (WKSP): Free Stock Analysis Report This article EXCLUSIVE: Worksport Clocks $1.3 Million Revenue In May, Margins Rise originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
