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Charolais show and sale and dispersal set for Tullamore

Charolais show and sale and dispersal set for Tullamore

Agriland30-05-2025

The Irish Charolais Cattle Society is set to host a show and sale of pedigree bulls on Saturday, May 31, at GVM Tullamore Mart, Co. Offaly.
Also taking place on the day will be the dispersal of the Prime Pedigree Charolais herd owned by the late Benny Keating from Templemore, Co. Tipperary.
The society show will kick off at 10:00a.m. with 56 bulls catalogued and the sale is set to kick off at 12:30p.m. Auctioneer Tom Cox will be in the rostrum, with bidding available both online and through the LSL Auctions app.
There are two championships in the show, the Senior Championship and Reserve and the Junior Championship and Reserve. The dispersal sale will run after the lots are sold in the society sale.
Prime Charolais herd dispersal
The family of the late Benny Keating are offering the Prime Charolais herd for sale after the society event on Saturday.
Included in this sale are seven females, two young bulls, and three embryos.
The herd has won numerous awards and championships, with progeny from the herd well-known amongst Charolais breeders in showrings across the country over the years.
The Prime pedigree herd was established in 1996 by the late Benny Keating.
In 1997, he purchased a pregnancy from well-known Charolais breeder Jim Ryall from Co. Cork who was bred out of Knockane Cynthia, who herself won 58 championships. This heifer was named Prime Noelle and set the ball rolling in winning many championships along the way for the Prime herd.
Prime Noelle went unbeaten in the show ring in 1999 and went on to win the Overall Heifer Champion at the National Charolais Show that year.
She also went on to capture the Supreme Champion and interbreed Champion at the Tullamore National Livestock Show.
Noelle's progeny included the artificial insemination (AI) bull Prime Roberto (PBT) who stood at Dovea AI Station in Co. Tipperary.
Her daughter Prime Ruby was the 2003 Senior and Supreme Charolais Heifer Champion at the National Charolais Show.
Riversdale Anchor bred by Kevin Maguire, who was Supreme Male Champion at the 2007 National Charolais Show was another son.
Prime Champion, who won the best Irish-Bred Male at the 2008 Beef Expo competition at just 10 months old was also bred of Noelle.
Prime Usher, a son of Prime Ruby was the 2006 Senior Male Champion at the National Charolais Show, shown by the then owner Christy Comerford.
Prime Sue also from the herd being dispersed bred progeny including Prime Fatcha and she won heifer of the year and the Champion of Champions award in 2012.
Prime Louise won heifer of the year in 2017, in addition to winning the Senior Pairs with Prime Lucy.
This heifer was Senior Female Champion at the National Charolais Show. Sue is also a grand-dam of Knockmahon Hyacinth, heifer of the year in 2014 and Supreme Charolais Champion at the Tullamore National Livestock Show that year, bred by Christy Comerford.
Ahead of the dispersal, a statement from the family said: 'While we are very saddened that this is the end of the Prime Pedigree Herd, we hope that you enjoy the stock as much as Benny did and they bring you great success.'

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