AI-Powered Sleep Tech Targets Saudi Arabia's Restless Nights
Eight Sleep, the US-based sleep fitness company, has launched its flagship Pod 5 system in Saudi Arabia, aiming to address the Kingdom's widespread sleep quality issues. The move follows internal data indicating that Saudi Arabia ranks lowest among over 30 global markets in sleep quality.
The Pod 5 system features a temperature-controlled mattress cover and blanket, offering adjustable cooling and heating between 55°F to 110°F. Integrated surround-sound speakers provide soothing soundscapes and guided meditations, developed in collaboration with neuroscientist Andrew Huberman. A new Health Check feature monitors heart rate and breathing during sleep, providing overnight health insights through AI analysis. The system's price ranges from $2,849 for the Core model to $6,099 for the full setup, with an annual subscription fee starting at $199.
Eight Sleep's expansion into Saudi Arabia follows its entry into the UAE market, where sales within the first three months were five times higher than the average for other markets. The company plans to expand further into the GCC region, with Saudi Arabia and the UAE as key focus markets.
The launch of Pod 5 in Saudi Arabia comes amid growing awareness of sleep health in the region. A survey of 2,727 people across the GCC found that only half manage to sleep for the recommended six to eight hours per night, with 24 percent getting less than six hours. Cities such as Riyadh and Jeddah are among the worst in the world for sleep, according to data from wearable device company Whoop.
Eight Sleep's Pod technology aims to address these issues by offering personalized sleep solutions. The system's AI-powered features adjust bed temperature automatically, track sleep health metrics, and provide personalized sleep fitness scores. The company claims that after one month of using the Pod, members reported 32% better sleep quality scores on average, with improvements in daytime energy, sleep interruptions, and sleep onset time.
The sleep tech market in Saudi Arabia is growing, with both wearable and non-wearable technologies playing important roles in improving sleep quality and managing sleep disorders. Non-wearable sleep tech devices, such as smart mattresses and sleep-enhancing pillows, currently dominate the market. Consumers frequently want to test the comfort and functionality of these products in retail settings before making a purchase.
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