Tony Bloom Hearts cash plan revealed as chief admits 'difficult' financial season coming up but profit isn't the end game

Andrew McKinlay acknowledges that there's a gap to plug after the Jambos failed to qualify for Europe this season
Andrew McKinlay has revealed how Tony Bloom's £10million investment will help Hearts in one of their "hardest ever seasons" financially.
The Brighton owners' cash injection is set to be approved at a club EGM next week after being voted through by majority shareholder, the Foundation of Hearts.
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However, the Jambos' failure to qualify for European football this season after a bottom six Premiership finish will leave a gap in their finances that they are not used, McKinlay freely admits.
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The plan is to get back there under new head coach Derek McInnes. But in the mean time, Bloom's dough means they won't have to tighten their belts when it comes to recruitment this summer.
'It's a big gap, there's no doubt about that,' said McKinlay. 'We're not looking to decrease the investment in the squad, so the Tony Bloom investment is very important to allow us to do that for at least a season.
"We don't want to just spend the Tony Bloom investment on plugging gaps, but the timing is quite important whilst we establish a better player trading model than we've had.
"When we talk about the analytics, bringing in better players, there's two pieces to that. Firstly, we're better on the pitch and we do better. But then if those players do better and we do better, then their value is likely to increase and we're likely to sell.
'If you look at the models of Brighton and Union, that's the way it works. Union, without player trading, I don't know the numbers off the top of my head, but there would be significant losses.
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"If you look at Scottish football, at most clubs it's losses without someone putting money in or player trading. Hopefully we'll be back in Europe this time next year but, as we all know, the guaranteed group stage for finishing third or winning the Scottish Cup won't be there. So, it harder again to get that."
Player trading will be key to the capital club in the longer term - essentially, buying quality for as low as they can and selling it for maximum value when the time is right.
McKinlay admist that turning a profit isn't the aim of the game, but reinvesting as much as possible back into the playing squad and the club as a whole.
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'We are envisaging next season being one of our hardest seasons financially," the Tynecastle chief executive told the Edinburgh Evening News. "It's not going to be the hardest season financially compared to historical seasons.
"It's like everything in life. You get used to having a certain level of income. You spend based on your level of income. As a football club, that's very difficult because of Europe having such ups and downs. But that's the reality and that's where we are at the moment.
'So, the investment that we're expecting to come in soon will be very helpful in allowing us almost to transition and change the business into a business that does break even.
"We're not looking to make profits, we're looking to get all the money back into the club. We're not looking to pay dividends or anything like that. It's to break even, but part of that will be significantly better player trading.'

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