FIFA has taken us for fools over its promise to fight racism
FIFA has taken us for fools over its promise to fight racism
Maybe ultimately, we're the fools.
Because did we expect anything else from FIFA? Did we really believe world football's governing body was going to make use of the colossal platform available to it? Did we actually think it was going to do even the bare minimum?
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The news that FIFA has decided not to display any anti-racism or anti-discrimination messaging during games at the ongoing Club World Cup in the United States came with a grim inevitability. Despite rustling up some promotional materials for its 'no racism' and 'no discrimination' initiatives, none have been used so far in the first week of the tournament. There has been nothing in the stadiums, on social media, on captains' armbands. Anywhere at all, in fact.
When asked by , FIFA did not comment on whether there was a link between this decision and the increasingly close relationship between its president Gianni Infantino and the competition's host nation's President Donald Trump, but as soon as it became clear that Infantino was prioritising nurturing that bond over, say, actually running FIFA, it probably should have been obvious that this was going to happen.
Trump's attempts to eradicate anything that faintly smells of diversity, equity and inclusion (DEI) — three words which he has, astonishingly, managed to redefine as bad things — already appear to have spilt over into sport.
February's Super Bowl was the first in four years not to have 'End racism' messaging in the stadium. In March, an article on the U.S. Department of Defense's website celebrating Jackie Robinson, the former soldier who became the first man to break the colour barrier in Major League Baseball (MLB), was removed amid a purge of government web content relating to DEI. The article on Robinson was eventually restored, but the direction of travel was clear.
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So, when it came to FIFA and launching its new, greatly expanded Club World Cup with this first edition in the States, this was probably a case of when, rather than if.
From a strictly pragmatic, realpolitik point of view, you could argue that it's sensible for Infantino to cosy up to the president of the country hosting your next two global events, with much of the national-team World Cup next year being played in the U.S. too. But if that means abandoning any moral principles you have, or at least pretend to have, is it worth it?
Instead, FIFA's big message for this tournament is its 'Football Unites the World' slogan, which displayed on captains' armbands, but not in many other places.
Football unites the world. Sure. But behind what? What is the force for good here? If you're saying that football has a broader social impact beyond just the game, then you have to give us something tangible to prove the point. Otherwise, it's just meaningless.
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Still, perhaps that's the point.
At various intervals, FIFA and Infantino have spoken solemnly about their commitment to anti-racism. In January 2024, he encouraged the idea that teams should forfeit matches in the event of racist incidents. FIFA's 2022 World Cup sustainability report included a promise to carry out 'diversity and anti-discrimination awareness-raising initiatives.'
Good idea. If nothing else, football should be used to raise awareness. It's the most popular sport in the world, arguably the biggest cultural force on the planet. When, though, if not at the Club World Cup, the tournament FIFA has been telling us for years is going to be the greatest show on earth?
Would this not have been a pretty good opportunity to plaster everything with strong messaging, to make sure that if any viewers took anything from watching these games in America, it was that FIFA was committed to anti-discrimination?
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It's a particularly Eurocentric point of view to label this tournament a waste of time, another brick placed on top of the Jenga tower that is the international football schedule. But it has much more value and holds much more interest to fans and clubs from other parts of the world. It is far from insignificant.
So at the very least, it could have been used as a platform, a method of influencing and drawing attention to the things that FIFA say it is committed to.
Football's messaging when it comes to discrimination messaging is generally dishwater-weak as it is.
UEFA, the game's European governing body, used to display a video before games in its competitions where famous football figures would stare into the camera and intone, in their native language, 'No to racism'. A noble sentiment, although it's stretching credibility to think that a racist would see, say, Pavel Nedved telling them that this sort of thing is not on, and thus change their ways.
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But at least it was something. FIFA isn't even doing that.
Comparisons will be made to the row over the 'One Love' armbands a few teams suggested they were going to wear during matches at the 2022 World Cup in Qatar, an idea that FIFA nixed pretty quickly, and indeed pre-emptively banned from the Women's World Cup in Australia and New Zealand the following year.
That was an external initiative, though: from a corporate perspective, it was consistent with its stance that only FIFA-approved messaging could be used. This is different. This is FIFA actively jettisoning something it has previously declared to be a precious part of football's social fabric, apparently because it is politically inconvenient.
It all begs the question: if you can't even rely on FIFA to publicise what it claims to stand for, then what's the point?
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FIFA didn't comment on its plans for the actual World Cup next summer, to be hosted in the United States, Canada and Mexico, but it doesn't bode well. What will the slogan be for that? 'Can everyone just be nice?' 'Please don't be mean to each other'? Could this be watered-down even further, to homeopathic levels? If anyone can, FIFA can.
It shouldn't be that hard to present some sort of worthwhile message, even if these are often frustratingly milquetoast. Major League Soccer and MLB recently carried out Pride initiatives, as did the Premier League. Teams in England were still taking the knee before games at the end of the most recent domestic season. But even that seems beyond FIFA.
Again, perhaps this is our fault.
Expect nothing, and you won't be disappointed. Expect the most basic expression of humanity, and you will.
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This is FIFA, after all.
This article originally appeared in The Athletic.
MLS, Premier League, Soccer, International Football, La Liga, Bundesliga, Serie A, Sports Business, Culture, Men's World Cup, Women's World Cup, FIFA Club World Cup
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