logo
Apple's iPhone production slows but steadies in May at ₹15,000 crore

Apple's iPhone production slows but steadies in May at ₹15,000 crore

Economic Times13-06-2025

Apple's India iPhone production remains strong. Vendors produced over ₹15,000 crore worth of iPhones in May. This is slightly less than previous months but still exceeds 2024 averages. Production has reached ₹84,000 crore this year, matching 2024 domestic consumption. Tata Electronics now makes 35% of India's iPhones. Future production rates depend on trade negotiations.
Tired of too many ads?
Remove Ads
Tired of too many ads?
Remove Ads
Tired of too many ads?
Remove Ads
New Delhi: Apple 's India vendors produced iPhones worth more than ₹15,000 crore in May, easing slightly from the scorching pace in the preceding two months, but well ahead of the ₹10,000-11,000 crore average in 2024, according to two market research firms and industry data.Industry experts expect an average ₹15,000 crore monthly rate for the rest of the year now. As of May, Apple's vendors have already made iPhones worth ₹84,000 crore this year - both for domestic sales and exports. That equals the entire domestic consumption of calendar 2024, according to industry data reviewed by ET.This has been partly driven by a sharp rise in production in March to meet US President Donald Trump's tariff deadline. Apple's monthly run rate of India iPhone production hit a peak of ₹19,630 crore in March, as the Cupertino-based company rushed to ship devices to the US ahead of the start of reciprocal tariffs.The levy's April deadline has since been pushed to July. Trump has been threatening to impose tariffs on India-made iPhones.Domestic contract manufacturers produced iPhones worth Rs 16,600 crore in April. Both of Apple's suppliers in India - Foxconn and Tata Electronics - have ramped up production, with the latter gaining share from its Taiwanese rival.Tata Electronics, which began assembling iPhones after it acquired the Wistron facility in Karnataka in 2023, now makes 35% of the iPhones manufactured in India, compared with around 30% in 2024. Foxconn has the remaining 65% share, an analysis by the two market trackers showed.Tata also bought a 60% stake in Taiwanese rival Pegatron's plant in India in January.Last year, total revenue from iPhone assembly for Tata Electronics and Foxconn was ₹1.38 lakh crore, of which Foxconn accounted for about ₹90,000 crore and Tata Electronics, the remaining ₹48,000 crore, according to analyst data seen by ET. Devices worth ₹84,000 crore were for local sale.The duo has been the biggest beneficiary of the production linked incentive (PLI) scheme for smartphones.According to media reports, Tata Electronics has received ₹2,068 crore and Foxconn, ₹2,807 crore, in PLI incentives for FY23 to FY25.Apple, Tata Electronics and Foxconn did not respond to ET's emails seeking comment.Smartphones account for nearly 50% of Apple's revenue and the US represents nearly a third of its global smartphone shipments, according to an S&P report on Tuesday. It said India will likely make most of the iPhones shipped to the US by 2026.The company is on track to significantly increase its manufacturing capacity in India. Foxconn has begun production in a phased manner at its new Bengaluru facility, while Tata Electronics is building another plant in Hosur."It's difficult to give the future run rate as it depends on a lot of the India-US and Sino-US trade negotiations," said one of the industry executives, asking not to be named.He said local shipments of iPhones are expected to rise by 15% in 2025, from around 11 million units sold in 2024, while India is expected to cater to the majority of US demand by this year itself, going by chief executive Tim Cook's comments. Last month, he said US demand for iPhones in June would be fulfilled in large part from India.However, this prospect is riddled with uncertainty due to Trump's comments last month, exhorting Cook to make in the US whatever devices it sells in the country or face 25% tariffs.That may not be a realistic ask, given the costs. "If Apple really produced an iPhone in a US factory, considering that everything is not in place yet, my estimate is that the price will go up by at least 15-20%, that is, $150-200," said Neil Shah, vice-president at Counterpoint Research. "We believe this cost increase will be mostly due to the cost delta of labour, factories' amortised capex and logistics."India is expected to be a big winner in smartphone manufacturing in 2025 despite global output forecast to decline by 1% due to tariff impacts and a broader industry slowdown, according to Counterpoint Research.The firm expects smartphone manufacturing in India to grow in the double digits to reach a record 20% share of global output, fuelled by export demand from Apple and Samsung.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

US tariff spike hits China's small parcels, squeezing exporters
US tariff spike hits China's small parcels, squeezing exporters

Economic Times

time16 minutes ago

  • Economic Times

US tariff spike hits China's small parcels, squeezing exporters

Bloomberg Live Events US tariff hikes on small packages from China triggered a slump in shipments last month, contributing to a huge drop in bilateral trade and roiling exporters like Shein Group Ltd The value of small parcels sent from China to the US fell to just over $1 billion in May, the least since early 2023, according to customs data released Friday. The 40% plunge from the same month last year marks a sharp reversal for a booming trade route, coming just as the US government eliminated a long-standing tariff policy shift is upending the business models of fast-fashion titan Shein and its rival Temu, which relied on the exemption to send goods directly to US customers free of tariffs. It's also squeezing thousands of small merchants who relied on the model as a low-cost entry into the world's largest consumer market.'Without the exemption, it would mean tougher business to us, and much fewer options for consumers, and potentially higher prices,' said Wang Yuhao, whose Kunming-based incense company, Shantivale, recently began selling to the US. 'This is a lose-lose situation.'For the entrepreneur, the new tariffs and logistical fees of direct shipping now would mean losing $2 on every parcel. To avoid the additional cost, Wang said he has pivoted to bulk shipments to US warehouses, a move that demanded an upfront investment of more than 100,000 yuan ($13,800) for inventory and source of the disruption is the end of the 'de minimis' rule exemption for Chinese and Hong Kong shipments. Previously, packages valued under $800 could enter the US duty-free. Since May 2, those parcels face tariffs as high as 54% after the Trump administration moved to close what it deemed an unfair trade impact on the largest players was swift. Shein raised US prices on items from dresses to kitchenware ahead of the hike to cover the costs of the higher tariffs, according to data compiled by Bloomberg News. In the week after the tariffs took effect, both Shein and Temu saw double-digit sales declines, an early sign the punitive measures are eroding their with the drop, the US remained the largest single destination for China's small parcels, the data showed. Malaysia followed by taking more than $700 million worth of such shipments last small parcel shipments rose 40% in May compared to a year ago, with Belgium, South Korea, Hong Kong and Hungary among other large destinations.

Apple talking to AI startup Perplexity, claims report and why it pulled down Google shares
Apple talking to AI startup Perplexity, claims report and why it pulled down Google shares

Time of India

time22 minutes ago

  • Time of India

Apple talking to AI startup Perplexity, claims report and why it pulled down Google shares

Apple Inc. is exploring a potential acquisition of AI startup Perplexity AI to bolster its artificial intelligence capabilities, according to Bloomberg, citing sources familiar with the matter. The discussions, led by Adrian Perica, Apple's head of mergers and acquisitions, alongside services chief Eddy Cue and key AI decision-makers, are in early stages and may not result in a formal offer, the sources said, speaking anonymously due to the private nature of the talks. Apple buying Perplexity will be the company's largest-acquisition so far A deal for Perplexity, recently valued at $14 billion, would mark Apple's largest acquisition ever, surpassing its $3 billion purchase of Beats in 2014. The move could help Apple develop an AI-powered search engine, addressing concerns over its $20 billion annual deal with Google, which faces scrutiny from US antitrust regulators. No discussions have occurred with Perplexity's management, and the startup stated it has 'no knowledge of any current or future M&A discussions.' Apple declined to comment. Why Apple-Perplexity news pulled down Google stock Google shares reversed gains and fell nearly 1% in late trading after Bloomberg reported on Apple's Perplexity discussions. The news sparked investor concerns about Google's long-standing dominance in the search market, particularly its lucrative $20 billion annual deal to remain the default search engine on Apple's Safari browser. Apple's senior vice president, Eddy Cue, revealed during Google's antitrust trial that Safari search volumes declined for the first time in April, attributing this to growing user preference for AI-driven search alternatives like Perplexity and ChatGPT. If Apple acquires Perplexity, valued at $14 billion, it could reduce reliance on Google, threatening the latter's search advertising revenue, which accounted for $162 billion of Alphabet's $283 billion in 2022 revenue. The potential loss of this partnership, combined with the U.S. Department of Justice's push to curb Google's search monopoly, heightened market fears. Additionally, Perplexity's 20% month-over-month query growth signals a shift toward AI search, challenging Google's traditional model despite its own AI efforts like Gemini. Why Apple may be planning to buy Perplexity Perplexity's real-time, web-based question-answering service could enhance Apple's efforts to compete in generative AI, where it trails rivals. Apple's recent AI offerings, unveiled at its Worldwide Developers Conference, include live translation and a partnership with OpenAI for ChatGPT-based image generation, but a revamped Siri has been delayed until next spring. Acquiring Perplexity could provide Apple with AI talent, a recognized brand, and a consumer product to strengthen its position. Alternatively, Apple has considered partnering with Perplexity, potentially integrating its technology into Safari and Siri. The companies have met multiple times, with Apple's AI team evaluating Perplexity's technology, signaling interest in a closer relationship. Meta and Perplexity talks failed The news follows Meta Platforms Inc.'s failed attempt to acquire Perplexity earlier this year, after which Meta purchased a 49% stake in Scale AI for $14.3 billion. Apple and Meta are also competing for talent, with both companies vying to hire Daniel Gross, co-founder of Safe Superintelligence Inc. and a former Apple acquisition via his startup Cue in 2013. Google shares dipped nearly 1% in late trading after the report. AI Masterclass for Students. Upskill Young Ones Today!– Join Now

Apple executives held internal talks about buying Perplexity: Report
Apple executives held internal talks about buying Perplexity: Report

The Hindu

time27 minutes ago

  • The Hindu

Apple executives held internal talks about buying Perplexity: Report

Apple executives have held internal talks about potentially bidding for artificial intelligence startup Perplexity, Bloomberg News reported on Friday, citing people with knowledge of the matter. The discussions are at an early stage and may not lead to an offer, the report said, adding that the tech behemoth's executives have not discussed a bid with Perplexity's management. Apple and Perplexity did not immediately respond to Reuters' requests for comment. Big tech companies are doubling down investments to enhance AI capabilities and support growing demand for AI-powered services to maintain competitive leadership in the rapidly evolving tech landscape. Bloomberg News reported earlier on Friday that Meta Platforms tried to buy Perplexity earlier this year. Meta announced a $14.8 billion investment in Scale AI last week and hired Scale AI CEO Alexandr Wang to lead its new superintelligence unit. Adrian Perica, Apple's head of mergers and acquisitions, has weighed the idea with services chief Eddy Cue and top AI decision-makers, as per the report. The iPhone maker reportedly plans to integrate AI-driven search capabilities- such as Perplexity AI- into its Safari browser, potentially moving away from its longstanding partnership with Alphabet's Google. Banning Google from paying companies to be the default search engine is among the remedies that the U.S. Justice Department has proposed to break up its dominance in online search. While traditional search engines such as Google still dominate global market share, AI-powered search options including Perplexity and ChatGPT are rapidly gaining prominence this year and seeing rising user adoption, especially among younger generations. Perplexity recently completed a funding round that valued it at $14 billion, according to the Bloomberg News report on Friday. A deal close to that value would be the largest acquisition for Apple till date. The Nvidia-backed startup provides artificial intelligence search tools that deliver information summaries to users, similar to OpenAI's ChatGPT and Google's Gemini.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store