Netflix House experience coming to Las Vegas Strip
Business
Netflix House, an immersive experience based on popular titles, is coming to the Las Vegas Strip in 2027.
Why it matters: These permanent installations will have a year-round home for people to deepen their fandom.
The big picture: The studio also announced from Cannes Lions new details about Netflix House Philadelphia and Dallas.
Zoom in: Netflix House Philadelphia will include a theater, nine-hole mini golf, virtual-reality games and activations based on the shows "Wednesday" and "One Piece."
Netflix House Dallas will feature immersive experiences based on "Stranger Things" and "Squid Game" as well as a game room.
Both locations will have a merch shop and a restaurant.
What they're saying: "This is fandom coming to life, where you can actually step inside the worlds you've been watching and loving for years — whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession," Marian Lee, Netflix's chief marketing officer, said in a statement.
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