Latest news with #MarianLee
Forbes
6 hours ago
- Entertainment
- Forbes
Netflix Expands Offline With Fan-Fueled Entertainment Concept
Two years ago, Netflix made the announcement that it would open 'Netflix Houses,' an offline concept where visitors would be able to shop, eat, play, and interact with their favorite shows in real life. Today, the streaming giant is sharing more details about the first location openings and what consumers can expect to experience, indicating a clear intention to develop brand touchpoints through physical retail and engage with consumers in additional ways. Netflix is officially expanding its footprint outside the digital sphere, with two Netflix Houses opening in Philadelphia and Dallas by the end of the year, and a third location in Las Vegas later on. The concept: extending its hit shows into real life and allowing visitors to immerse themselves and interact with the shows they love in-person. The spaces are developed to feel like playful, highly engaging touchpoints where fandom can be lived and expressed. 'Finally, a place where the Netflix story you can't get enough of becomes something real that you can play, shop, and taste. This is fandom coming to life, where you can actually step inside the worlds you've been watching and loving for years,' shared Marian Lee, Netflix's Chief Marketing Officer, on a company article. Netflix will merge the physical and digital worlds by offering VR games, where individuals will be able to play as the main character of a show or movie, play games, trivia nights and catch a movie while having a snack. The spaces are designed to feel like a giant playground for the fans of Netflix original shows and movies. These spaces - which will be permanent locations - signal a bigger ambition for Netflix: expand beyond screens to become a broader part of today's culture by interacting with people as they play, eat, and socialize. This move echoes Disney's evolution as a global cultural phenomenon that grew into a brand that's part of our culture, with theme parks being part of everyone's childhood (and adulthood too). By investing in physical spaces and experimenting with offline play and retail, Netflix is building experiences from scratch and hoping to anchor itself as a cultural brand, potentially hoping to turn into a lifestyle brand that spans beyond streaming. At a time when streaming platforms are fighting for subscribers, physical spaces provide a differentiated, engaging and fun platform that doesn't compare with digital offerings. Building these year-round, evolving immersive experiences will allow the streaming giant to embed itself further into modern culture and hopefully build loyalty amongst consumers. Gen Z's appetite for unique experiences and social-media worthy environments will certainly find a home with these Netflix Houses, expanding the streaming's giant's reach as a cultural brand and universe. In bringing its hit shows into the real world through permanent spaces that merge retail, dining and entertainment, Netflix is opening a new chapter aimed at turning content into culture and engaging with consumers far beyond the screen. Having already expanded into retail through fashion and lifestyle collabs, the streaming player is now going all in to grow its brand and stand out amidst fierce competition in the entertainment industry. A question looms: is this type of entertainment concept the future of theme parks?
Forbes
11 hours ago
- Business
- Forbes
Forbes Unveils Its 13th Annual List Of The World's Most Influential CMOs
NEW YORK/CANNES – June 19, 2025 – Forbes today released its 13th annual list of the World's Most Influential CMOs List, recognizing the 50 chief marketers from around the world whose work is not only driving the trajectory of their brands and businesses, but often reshaping the cultural landscape as well. Marian Lee, Chief Marketing Officer of Netflix, tops the list for the second year in a row, with Chris Davis of New Balance and Asmita Dubey of L'Oréal Groupe making up the top three. The chief marketers featured on the 2025 Forbes World's Most Influential CMOs list represent companies with a combined market cap of nearly $14 trillion, as of the close of markets on June 6th, an increase of 28% compared to the previous year. The Forbes list is data-driven, analyzing 10 billion data points from the past 12 months to get from an initial eligible universe of marketers from nearly 3000 companies to the 50 chief marketers recognized. Alongside this annual list, and for the fourth year, Forbes is inducting six CMOs into its Forbes CMO Hall of Fame, recognizing those who would have appeared on the World's Most Influentials list five times. This year's inductees are Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari; Carla Hassan, CMO of JPMorgan Chase; Greg ('Joz') Joswiak, EVP Worldwide Marketing of Apple; Alex Schultz, CMO and VP Analytics of Meta; Alicia Tillman, CMO of Delta; and William White, CMO of Walmart. The market capitalization of the companies represented by these six Hall of Fame CMOs, adds another $6.35 trillion to an aggregated valuation exceeding $20 trillion. 'These 50 CMOs are the ones who pull ideas, people, resources, and strategies into their orbit,' said Seth Matlins, Managing Director of the Forbes CMO Network. 'They shape decisions far beyond the traditional remit of marketing. They eschew the mere idea of marketing's traditional remit in times that bear no similarity to anything once, now quaintly, resembling the traditional.' Forbes also named Donald Trump as the 'Unofficial #1' on the 2025 list for his singular influence over and responsibility for global uncertainty and its consequences. Matlins commented: 'Regardless of your politics or nationality, it seems fair to say that no one and nothing is having a greater cause and effect relationship on what does or doesn't come next for global consumers, CMOs, and the companies they help steward, than the current American president.' You can see this story here. The Forbes list is data driven and along with the company's primary research partner, Sprinklr, and with essential supplemental data and analysis provided by LinkedIn. This year's honorees will be celebrated at Forbes' World's Most Influential CMOs Luncheon in Cannes, bringing together the global marketing community's most influential thinkers and doers. Adobe and Salesforce are the Partner sponsors of the World's Most Influential Luncheon. Acxiom, McKinsey & Company and Valtech are the Supporting Level sponsors. To see the full World's Most Influential CMO list, visit: The 2025 Forbes World's Most Influential CMOs List and for the complete Forbes CMO Hall of Fame list visit: Introducing The 2025 Forbes CMO Hall Of Fame Inductees. Forbes Media Contacts Christina Vega Magrini, cmagrini@ Feryal Nawaz, fnawaz@ Europe Media Contacts Charlotte Juckes, Johanna Pemberton,
Hypebeast
13 hours ago
- Entertainment
- Hypebeast
Netflix Unveils First-Ever Netflix House in Philadelphia and Dallas
Netflixis gearing up to unveil its first-ever Netflix House locations in Philadelphia and Dallas, with doors expected to open in late 2025. The streaming giant plans to expand the concept nationwide, with a future site already eyed for the Las Vegas Strip in 2027. Spanning over 100,000 square feet, each Netflix House will serve as a permanent, immersive destination where fans can step directly into their favorite shows and films. Far more than a pop-up, the experience will be regularly updated and reimagined — offering new ways to engage with Netflix originals. Imagine walking through the worlds of your favorite series, living out plotlines, and stepping into the shoes of iconic characters. Netflix House aims to blur the line between streaming and reality, turning passive watching into interactive storytelling. Marian Lee, Netflix's Chief Marketing Officer states, 'Finally, a place where the Netflix story you can't get enough of becomes something real that you can play, shop, and taste. This is fandom coming to life, where you can actually step inside the worlds you've been watching and loving for years — whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there's always a new reason to come back,' With the grand opening on the horizon, In Philadelphia at King of Prussia Mall is set to offer a wide range of immersive fan experiences. The venue will feature real-life installations inspired byWednesdayandOne Piece, brought to life through detailed set design and interactive storytelling. Additional highlights include the TUDUM Theater for screenings and live events, cutting-edge virtual reality experiences, and 'Top 9,' a themed mini golf course where each hole unlocks interactive gameplay inspired by fan-favorite series. At Galleria Dallas, Netflix offers immersive experiences fromStranger ThingsandSquid Game. Guests can explore the eerie town of Hawkins or survive high-stakes challenges in the Squid Game arena. The space also includes Netflix rePlay—a nostalgic game room filled with retro-style arcade games and interactive challenges. For early access and more information, visit theirofficial website.
San Francisco Chronicle
2 days ago
- Entertainment
- San Francisco Chronicle
Netflix is letting fans step into their favorite shows with new themed ‘houses'
For years, streaming audiences have let Netflix into their homes. Now, the subscription platform is opening its doors to fans as part of its latest string of in-person experiences. The South Bay media company is launching three permanent retail spaces, called Netflix Houses, packed with games, food, exclusive merchandise and more in an effort to create 'immersive story-driven experiences,' according to the platform. The first two Netflix Houses are set to open later this year in Dallas and Philadelphia, with a third slated for the Las Vegas Strip in 2027. Each space is expected to span more than 100,000 square feet and will spotlight a different selection of Netflix's hit shows and films. 'This is fandom coming to life, where you can actually step inside the worlds you've been watching and loving for years,' Marian Lee, Netflix's chief marketing officer, said in a statement. 'With fresh experiences dropping regularly, there's always a new reason to come back.' Fans can sign up online to be alerted about early access to tickets to the daytime experience. Philadelphia's Netflix House, located in the King of Prussia Mall, will include a 'twisted tour' of the Eve of the Outcasts Festival from the horror series 'Wednesday' and a 'high-stakes race' toward a mysterious Devil Fruit from the live action adaptation of 'One Piece,' in addition to virtual reality games from Sandbox VR, Top 9 mini golf and a Tudum theater for screening events. The Galleria Dallas location will allow fans to journey through a 'Stranger Things' backdrop to solve a mystery and face off with friends in 'Squid Game' activities. It will also feature a game room complete with physical challenges, arcade games and more. Both locations will include Netflix Bites, a restaurant that serves themed food and drinks, as well as a merchandise store. No details on the Las Vegas Netflix House have been announced, but a Netflix Bites opened inside the MGM Grand earlier this year.
Business Recorder
2 days ago
- Entertainment
- Business Recorder
Netflix set to launch third themed venue in Las Vegas
Netflix said on Tuesday it will launch a third themed entertainment venue in 2027, this time in Las Vegas, as the company looks to broaden its brand presence and profile beyond streaming. The 'Netflix House' allows fans to immerse themselves in the worlds of their favorite shows and movies and will include themed gift shops featuring exclusive merchandise and restaurants. The streaming giant's latest initiative enables it to generate additional revenue and diversify its business model, increasing customer loyalty and strengthening Netflix's market position by innovating in the entertainment space. The first two Netflix Houses will open in Philadelphia at King of Prussia Mall and in Dallas at Galleria Dallas in late 2025. Netflix 'Tudum' fan event reflects studio investment in global streaming 'This is fandom coming to life, where you can actually step inside the worlds you've been watching and loving for years,' marketing chief Marian Lee said. The location in Philadelphia will debut experiences based on popular titles called 'Wednesday: Eve of the Outcasts' and 'ONE PIECE: Quest for the Devil Fruit.' The Dallas venue will house immersive experiences titled 'Stranger Things: Escape the Dark' and 'Squid Game: Survive the Trials.'
