March 26 is Air Max Day, celebrating Nike's iconic cushioned kicks
Air Max Day, celebrated annually on March 26, commemorates the debut of Nike's revolutionary Air Max 1 sneaker — which dates all the way back in 1987. The original Air Max introduced the world to those visible air pockets of cushioning. We won't lie: We wanted them immediately.
The history of Air Max Day
This annual holiday was first established by Nike in 2014 to commemorate the evolution and cultural impact of the Air Max line. And each year, Nike marks the holiday with special releases and events that honor the shoe's legacy.
This year, Nike has already proven their commitment to continuing the Air Max tradition by unveiling the Air Max Dn8. In addition, Nike is collaborating with several renowned boutiques to offer exclusive editions. For instance, Burn Rubber Detroit has announced the release of the Air Max Dn8 "Green Strike" on Air Max Day, available both online and via their app.
As you can see, since its inception, Air Max Day has grown into a global celebration that unites sneaker enthusiasts everywhere.
The to celebrate Air Max Day
Don't worry; you don't have to buy a new pair of shoes just to partake in the Air Max Day festivities. (It's also OK if you don't even wear Nikes!) Sneaker enthusiasts can enjoy in the festivities by:
Get moving. Put on your sneakers — any sneakers, but Air Max if you have them — and get moving. Sneakers are designed for exercise, so using them as intended seems like a perfect way to honor the holiday to us. As Nike would say… Just do it.
Explore the Air Max collaborations and history. We've gathered plenty of current examples of classic Air Max shoes here, but if you're a true sneakerhead, you can go deeper. We loved looking through this Sotheby's auction of Nike memorabilia — including Nike co-founder Bill Bowerman's handmade shoes from 1960 — to get a sense for the deeper history of the brand. Similar deep dives abound online.
Engage with the community. Share your favorite Air Max stories and collections on social media using #AirMaxDay.
Visit your local retailers. If a brand new pair of Nike shoes is your one true desire, we won't stop you. You can support local sneaker shops participating in Air Max Day events and releases buy shopping on this day.
Air Max Day 2025 not only honors the legacy of a groundbreaking sneaker but also invites fans worldwide to celebrate the marriage of sport and style that Nike's Air Max captures — today, and for the past thirty years.
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