Live: Taylor Swift at the Super Bowl, her outfit, plus Ice Spice, Kelce fam, others in suite.

USA TODAY and Yahoo may earn commission from links in this article. Pricing and availability subject to change.
NEW ORLEANS - What if we told you she's back?
Taylor Swift is in white at the Super Bowl.
Is this an Easter Egg? Is this an engagement announcement? Will there be a proposal? Swifties are losing their minds.
Is the T chain a nod to her 2017 song "Call it What You Want" with the lyrics: I want to wear his initialOn a chain 'round my neck.
And Swift brought along her famous pals to watch the game.
Swift is 2-for-2 when it comes to making it to the Super Bowl. The singer who penned the song "Fifteen" in 2006 wrote, "in your life you'll do things greater than dating the boy on the football team." It's true. See: The Eras Tour. But we must admit it's been fun to follow her journey supporting beau Travis Kelce in his three-peat bid as tight end with the Kansas City Chiefs.
We are here for her fashion, celebrity friends and celebratory dances. Ehsan Kassim from USA TODAY Sports is reporting all the trends while Taylor Swift reporter Bryan West reports live from the Caesars Superdome in New Orleans.
'Cause let's be honest, we're here for not for the "three-peat" but the "Tay-pete."
Do you care about the actual game? Then why are you here? Check our Super Bowl 59 live updates
We aren't disappointed. The first Taylor sighting on FOX shows her in a white couble-breasted blazer.
View this post on Instagram
A post shared by Carolina Heather Avakemian (@theerastourinfo)
🚨| Taylor Swift arriving to the #SuperBowl !!! pic.twitter.com/FKmgfQa8TN
— Taylor Swift Updates (@TSUpdating) February 9, 2025
Taylor is wearing the T initial chain from the Grammys as a necklace vs her upper thigh! 🥺🤍 #SuperBowl pic.twitter.com/pW4QHtWdG6
— Taylor Swift Updates (@SwiftNYC) February 9, 2025
Swift is wearing a white double breasted blazer with her signature red lip. She is in white, just like the Chiefs. She also rocked white, thigh-high boots.
And is that the T from her thigh-necklace from the Grammys around her neck? T could be for Travis, Taylor, maybe three-peat
Do you have a favorite look from this season? We're sticking with the Vivienne Westwood plaid dress from the Oct. 7 game agains the New Orleans Saints.
We have spied Donna Kelce, Jason and Kylie Kelce, Swift's friend Ashley Avignone, Ice Spice (maybe she also was good luck last year!), the Haim sisters - and we'll keep udpating you.
hello pic.twitter.com/HZgARFlkDm
— NFL (@NFL) February 9, 2025
View this post on Instagram
A post shared by Mariah Frazee - Maks Mama (@in.that.taylorhaze)
Taylor Swift's boyfriend walking into the dome is all swagger. Somehow, instead of "Bad Blood" which FOX played in the broadcast, we're hearing, "Stayin' Alive." And we're thinking about the AFC Championship game, where he sang KC and the Sunshine Band's 'Get Down Tonight'
The head-to-toe look from Amiri's fall 2025 collection was topped with a brooch of a rose.
And we're loving all of it. It's a very sexy vibe. Is it a clue as to what we'll see Taylor wearing?
Chiefs star players' Super Bowl outfits Watch Travis Kelce, Patrick Mahomes walk in
In a way less exciting outfit, Travis Kelce takes the field in his red football pants and a white T-shirt to Post Malone's "Circles."
It pays to best friends with Taylor Swift.
And we're going to take a wild guess and say we don't think we'll see Blake Lively in the suite this year.
So who's on the vaunted shortlist to join Swift as she cheers on her beau, Kansas City Chiefs tight end Travis Kelce, in a suite against the Philadelphia Eagles?
She was spotted at dinner with the Haim sisters in New Orleans leading up to the game, and they are frequently spotted with Swift. So they might be a favorite. Swift has watched games with her parents and Kelce's parents, so let's add them. With Jason Kelce not playing in this game, do we think he and Kylie will be there? Odds are yes. Kylie Kelce was reportedly also at that dinner.
We're going to say no on Lively and her husband Ryan Reynolds, even though they've watched the games together before. With the drama around the Lively and Justin Baldoni lawsuit, maybe it's Bad Blood? Or maybe the distraction isn't needed.
With strategic stories about Swift and Selena Gomez hanging in LA and "giggling" through dinner, we are putting bets on Gomez and fiancée Benny Blanco, too.
While we saw Taylor raising her champagne glass to Jay-Z at the Grammys after Beyoncé's AOTY win, and Jay-Z is on the sidelines before the game, we aren't placing any bets that they will be in the Taylor suite. But think of the star power if they were? (Would anyone remember the president attended the game?)
The Jay-Z founded Roc Nation produces the Super Bowl half-time show.
Earlier this week, Travis Kelce was asked about Taylor Swift pantomiming throwing a football, mouthing "touchdown" and holding up a three for a third Super Bowl win during her Eras Tour show at the Caesars Superdome back in the fall.
Fans think the singer may have manifested some of the Chiefs' success, and Kelce didn't knock down the idea.
Capture the alchemy with this special edition
"We love to manifest things, for sure, and you can't say it's not real, because we're here, right?" Kelce told reporters at the stadium on Monday. "Whatever she was doing, I'm sure it helped."
View this post on Instagram
A post shared by USA TODAY Sports (@usatodaysports)
Stay lightning on your feet: Get Swift news delivered to your inbox every Friday
It's impossible to miss Jake Duhaime walking into the Super Bowl. The Boston marketing executive has been wearing his golden, spangly blazer on the streets of New Orleans and aisles of Radio Row. The jacket has a red-and-yellow fleur-de-lis. The sleeves read "Dynasty (Taylor's Version)" and "Tay-Peat (Taylor's Version)." And then there's the bright, white "Tayvoodoo" across the chest.
"I also put up a billboard in Philadelphia," Duhaime says.
To troll Eagles fans, he partnered with Tasty Clean, an edible cleaning spray company in Dallas, to buy a "Hey Philly, Tayvoodoo is real" billboard along Interstate 95. "Alchemy becomes reality on 02.09.25" the $3,000 sign next to Lincoln Financial Field reads.
We'll see if the Tayvoodoo is in full force at the Super Bowl matchup.
Swift may be in the minority with Chiefs fans in the Caesars Superdome. According to VividSeats, 56% of the crowd will join Kylie and Jason Kelce in rooting for the birds. Prices on the ticket marketplace are hovering between $1,950 and $2,200 for the upper level.
Swift is expected to be in a suite, like last year. Confirmed360, a concierge service, tells USA TODAY that the luxury boxes were going for $500,000 to $3 million.
We know Kaitlin Olson from "High Potential" is a big Eagles fan, and was even the first guest on Kylie Kelce's podcast "Not Gonna Lie." Other celebs who cheer for the Eagles, and maybe will be at the game, include:
Will Smith
Kevin Hart
Quinta Brunson
Tina Fey
Lil Uzi Vert
Miles Teller
Pink
Meek Mill
Keke Palmer
Questlove
Sylvester Stallone
"It's Always Sunny in Philadelphia" stars Rob McElhenney and Danny DeVito
Kelly Ripa
If the Chiefs pull out a third win, it seems likely there will be baked goods, made by Swift, delivered to the team.
"She bakes different things and brings them in for the players and coaches. I think it's brought some fun and some excitement into it the last couple of years," says Ryan Reynolds, not the actor but the head strength and conditioning coach of the Kansas City Chiefs.
Reynolds has been with the organization for nine years and says Swift has brought a fun, new energy to the team.
"She's integrated herself into the team, and it's been good," he says, admitting he enjoys her homemade Pop-Tarts.
The narrative for Swift's boyfriend, Kansas City Chief's tight end Travis Kelce, has taken a step back in his 12th season in his enchanted NFL career. Some have even blamed the Traylor effect. However, the 35-year-old uses the narrative to keep him going during the Chiefs' playoff run, which USA TODAY's Nate Davis explores in his feature from the Super Bowl.
"Kelce has seven catches for 125 yards and a touchdown in Kansas City's Divisional Round win vs. the Houston Texans. Kelce motivates his younger teammates and remains quarterback Patrick Mahomes' favorite target in clutch moments."
To start Super Bowl week, Swift wore a gorgeous red asymmetrical dress to the Grammy Awards. Swifties surmised the "T" dangling across her left upper thigh stood for "Taylor" or "Travis." Maybe it's a mix of those and also "three-peat" or "third" win? Either way, here's a look at all the best photos of the "Red" singer from last weekend.
We're looking forward to seeing what she wears to Super Bowl 59.
Don't miss any Taylor Swift news; sign up for the free, weekly newsletter This Swift Beat.
Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
This article originally appeared on USA TODAY: Live from New Orleans: Taylor Swift at Super Bowl 59

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Atlantic

42 minutes ago

• Atlantic

When SkinnyTok Came for Me

The bride had to do just one last thing before she walked down the aisle. 'I currently am in the bathroom in my wedding dress I asked everyone for just a few mins alone so that I could message you this.' Was she writing to an estranged friend? An old lover—the one that got away? At the beginning of her 'journey,' the bride weighed 134 pounds. 'My goal was to just lose 5lbs,' she wrote, but she had somehow dropped down to 110. 'I'm crying writing this because I have never felt so healthy and confident. THANK YOU!!!' The message was accompanied by two photos—a before and an after. The first shows a thin woman who looks to be a size 2 or 4. In the second, the woman's bones are visible beneath her skin, and her leggings sag. She owed all of this to Liv Schmidt, a 23-year-old influencer known for her harsh, no-bullshit approach to staying thin. 'You feel like a best friend and sister to me,' the bride wrote to Schmidt, who shared the message on Instagram. Schmidt is the queen of SkinnyTok—a corner of the internet where thin, mostly white women try to make America skinny again. Her 'what I eat in a day to stay skinny' videos thrust her into virality about a year ago. There she is with her mint tea—which she always drinks before eating anything, to check if she's really hungry or just bored—or a mile-high ice-cream sundae that she'll take three bites of before tossing. She's very clear: She stays skinny by not eating much. Many find this refreshingly honest. Others think she's promoting eating disorders. Influencers have condemned her; magazines have published scathing critiques. Last month, Meta removed her ability to sell subscriptions ($20 a month for access to private content and a group chat called the 'Skinni Société') on Instagram, and this month, TikTok banned the SkinnyTok hashtag worldwide, saying it was 'linked to unhealthy weight loss content.' And in response, the right has championed Schmidt. She has been canceled, and she may be more powerful than ever. I didn't mean to join the legions of young women on SkinnyTok. It happened fast. I liked an Instagram reel about an 'Easy High Protein, Low Calorie Breakfast.' What I got next, I didn't ask for. Within hours, my Instagram 'explore' page was flooded with videos of conventionally pretty, thin women preaching one message: Stop eating. Phrases such as 'You're not a dog, don't treat yourself with food' and the Kate Moss classic, 'Nothing tastes as good as skinny feels,' began to flood my feed—and my subconscious. At lunch with a friend one Saturday, I didn't finish my salad. 'Do you know Liv Schmidt?' I asked. 'The three-bite rule? Of course I do. She's kind of a genius.' I realized I wasn't down this rabbit hole alone. Conor Friedersdorf: The many ripple effects of the weight-loss industry 'I know the advice I'm getting from these women is not healthy,' another friend said, but 'everything I want is on the other side of being skinny, and these women are going to help me get there.' 'I like SkinnyTok. It helps me to not eat 'the extra thing' I don't need. Don't like it? Don't follow it.' 'It's internalized misogynistic brainwash!' 'I love that skinny bitch.' Where had Schmidt come from, and what had happened to the 'body positivity' movement that had been so loudly touted through the past decade? You can form a community around anything online. When I was a kid in the 2000s, teenage girls with eating disorders were gathering on 'thinspiration' websites, where they could exchange tips. Tabloids sold copies off body shaming—one day Britney Spears was too fat; the next, Lindsay Lohan was too skinny—and my friends and I were going around with 100-calorie Chips Ahoy! packs in our lunchboxes. By the time I was a teenager, the body-positivity movement had arrived, promising to change the culture. Plus-size models started appearing in ad campaigns. The problem wasn't women's bodies, activists argued, but women feeling bad about their bodies. Yet when people tried to force society to embrace new body norms, society lashed out, bringing to the surface a lot of underlying hatred. 'Body positivity didn't resonate with a lot of people, because it felt like lying,' Maalvika Bhat, a 25-year-old TikTok influencer who is getting a doctorate in computer science and communication at Northwestern University, told me. Many felt that the movement was in denial about both the practical health risks of being overweight and America's willingness to put its engrained fat phobia aside. Ozempic has accelerated that backlash against body positivity. Many of the plus-size leaders of the body-positivity movement shut up and shrunk down. Their followers noticed that they were using a weight-loss drug. Apparently you didn't have to love yourself as you were—and you didn't have to suffer to change, either. You just had to have a prescription and enough money to pay for it. But what about those pesky last 10 pounds, the difference between being a size 6 and a size 2? Although some healthy-weight women with no medical reason to take GLP-1 drugs have nonetheless found work-arounds to get their hands on the medication, most aren't going to those lengths. How would they keep up now that skinny was back? For some, the answer was SkinnyTok. You don't need a prescription to be ultrathin. You just need a bad relationship with food, fueled by a skinny stranger yelling mean-girl mantras at you. In the end, the body-positivity movement's lasting effect may have been to prove the validity of the very message it was trying to combat—that thinner people are treated better. At least, many women feel, SkinnyTok is telling them the truth. As one SkinnyTok influencer put it, 'Don't sugarcoat that or you'll eat that too.' I started listening more closely to the SkinnyTok videos. They weren't just about self-deprivation. They were about being classy. They were about being a lady—the right kind of woman, one that men drool over. They were, most importantly, about being small. In one of Schmidt's videos, she's approached by a man in a black car during a photo shoot. The caption reads: 'This is the treatment Skinni gets you. Was just taking pics … Then a Rolls-Royce rolled up begging for my number like I'm on the menu mid photo. He saw clavicle he swerved. He saw cheekbones lost composure.' From the July 2025 Issue: Inside the exclusive, obsessive, surprisingly litigious world of luxury fitness SkinnyTok influencers basically never talk in their videos about politics. They aren't preaching about Donald Trump—let alone about issues such as abortion or immigration. And yet everything they talk about—the emphasis on girls and how girls need to behave and how small they need to be—is, of course, political. A few days after my Instagram feed surrendered to the SkinnyTok takeover, the tradwife content began to sneak in. Beautiful women baking bread in linen dresses spoke to me about embracing my divine femininity. I should consider 'softer living' and 'embracing my natural role.' All of a sudden, I wondered whether I, a single woman in her late 20s living in Manhattan, should trade it all in to become a mother of 10 on a farm in Montana. Watch a few more of these videos, and soon you'll be directed to the anti-vax moms, or the Turning Point USA sweetheart Alex Clark's wellness podcast, Cultural Apothecary, or the full-on conspiratorial alt-right universe. This is just how the internet works. Eviane Leidig, the author of The Women of the Far Right: Social Media Influencers and Online Radicalization, sees a connection between SkinnyTok and tradwives in their 'very strong visual representation of femininity.' Whether they mean to be or not, they have become part of the same pipeline. Algorithms grab your attention with lighter, relatable content while exposing you to more extremist viewpoints. The alt-right, she said, is great at making aspirational and seemingly apolitical content that viewers relate to. 'This is a deliberate strategy that the conservative space has been employing over the last several years to capitalize on cultural issues as a gateway to radicalize audiences into more extreme viewpoints.' Two months ago, Evie Magazine, a right-wing publication that promotes traditional femininity, ran a profile of Schmidt: 'Banned for Being Honest? Meet Liv Schmidt, the Girl Who Made 'Skinny' Go Viral.' The magazine had one of the biggest tradwife influencers, Hannah Neeleman of Ballerina Farm, on its cover back in November. The article about Schmidt focused on her being canceled and banned on a number of platforms for promoting thinness. 'I don't owe the internet a version of me that's palatable,' Schmidt told the magazine. 'If a girl bigger than me posted what I eat in a day, no one would care. But when I do, it becomes controversial. Why? Because I'm blonde, thin, young, and unapologetic.' Last year, Evie profiled Amanda Dobler, another SkinnyTok figurehead, whom it described as 'TikTok's skinny queen'—'both brutally honest and surprisingly sweet.' The more the left has attacked Schmidt, the more the right has celebrated her. Bhat, who describes herself as progressive, said, 'I think the left is deeply, deeply exclusive.' On the right, 'you're allowed to make dozens of mistakes and not be shunned. They say, 'If the left doesn't welcome you, we will.' And they always do.' You can't deduce a political manifesto from someone's Instagram followers, but it seems worth noting that Schmidt follows conservative figureheads including RFK Jr., Candace Owens, and Brett Cooper. When she posted about losing the paid-subscription feature on her Instagram, through which she had been making nearly $130,000 a month, according to AirMail, she tagged Joe Rogan. 'She's clearly trying to get her foot in the door with the alternatives,' Ali Ambrose, an influencer who critiques SkinnyTok, told me. (Ambrose struggled with an eating disorder for years, and says Schmidt's content pushed her back into unhealthy habits.) Schmidt's appeal does cross party lines, though. When I polled a politically diverse group of my own friends, my most conservative friends loved SkinnyTok. A number of my progressive friends did too; they just felt like they shouldn't say so out loud. Schmidt has written that the Skinni Société is not 'a starvation or extreme diet community.' She didn't respond to multiple requests for an interview, but I spoke with Amanda Dobler, another SkinnyTok influencer. She remains on TikTok, though she has twice been temporarily barred from its Creator Rewards Program, through which she made some money for her videos, for not abiding by 'community guidelines.' Dobler is almost 10 years older than Schmidt, so she attracts a slightly different demographic. I asked her if she considered herself a political person, or her content politically charged. She responded with a decisive no. 'I'm up at 4 a.m. working my ass off, so I would say I'm the opposite of a tradwife,' she told me. 'If people relate it to right wing, to left wing,' she said, 'there's only so much of the narrative that I can control.' Sophie Gilbert: What porn taught a generation of women Dobler is known for her directness. If anything, she's even harsher online than Schmidt is. Right before our call, I scrolled through her TikTok profile: 'You are killing yourself with the shit you eat. It's disgusting. And you should feel shameful.' I briefly wondered if she'd be able to detect my own insecurities through the phone. But the Dobler I spoke with was approachable and friendly. I instantly liked her. I even opened up to her about the things I wish I could change about my body. 'There's nothing wrong with wanting to look a little better,' she said. Unlike a number of SkinnyTok influencers who only just entered the field, Dobler has been a fat-loss and mindset coach for six years. She talks about the importance of getting your nutrients instead of exclusively practicing restraint. She also pushes for a consistent workout routine, while others focus exclusively on their step count to burn calories and avoid bulking at the gym (SkinnyTok is a spectrum). I brought up the criticism that SkinnyTok content encourages young people to adopt disordered-eating habits. Dobler said that she doesn't coach children, and that the majority of her clients are in their 30s through 50s. 'I get it. It's hard if you're a parent seeing stuff online,' she told me. 'But at the same time, there's porn online; there's a bunch of weird crap. I think that there is a lot of other censorship that should be going on.' When I asked why she was so harsh in her videos, she told me, 'That's the type of talk that I need. I wouldn't say that I'm mean. I'm just blunt.' She added, 'I've been in all of the situations that I'm talking through. So it's not like I'm just up here scolding people.' This echoed something Bhat had said to me: SkinnyTok's ruthless tone rings true to many women because they're already being so ruthless toward themselves. I'd be kidding myself if I said a woman's body size doesn't affect her prospects for dating, and even jobs. I would be lying if I said I did not desperately want to be slightly thinner—that I hadn't wanted that from the moment I first watched my mother critique her own body in her bedroom mirror. I hesitate to admit that I've lost four pounds since I saw my first SkinnyTok video. I have not walked 40,000 steps a day, nor have I stopped eating after three bites. I've just stopped eating when I'm full, which, as silly as it sounds, I did learn from SkinnyTok. Still, I think it's time to unsubscribe. The body of my dreams isn't worth risking my health for. I have two nieces, ages 3 and 6. I hate the idea that somebody might one day tell them to shrink themselves. To them, a swimsuit is nothing but a promise that they'll spend the afternoon running through the sprinkler. They're perfect, and they dream of being bigger, faster, stronger—not smaller.

USA Today

an hour ago

• USA Today

5 biggest issues facing the NFL in 2025: Beware of greed

Editor's note: This story is a part of a series by USA TODAY Sports called Project: June. We will publish at least one NFL-themed story every day throughout the month because fans know the league truly never sleeps. The NFL season doesn't start for several months but that doesn't mean we can't step into a time machine and look into the future. Particularly, examining some of the problems the league may face in the coming 2025 season. Some of these issues are more tactile while others are more theoretical. But they are all potentially problematic. Here are five to look out for: 5. There's no team to hate Hate generates interest. Not that the NFL needs more people watching. There's plenty, of course. The NFL averaged 17.5 million viewers last season, down about 2% from the previous year. One of the things that has always made the league even more watchable is hating a player or team. The Patriots were remarkable villains during their dynastic years. Historic team. Accused cheaters. Accused football deflators. Arrogant. They were historic bad guys. There's really no entity like that now. Every team in the league is likeable. Go ahead. Name a team that's even in the same universe as those Patriots. Yes, you may hate the Cowboys because they're the Cowboys. But Dallas hasn't been truly relevant on the field in decades. They're too average to hate. The defending Super Bowl champion Eagles? Nice guys. Kansas City? Difficult to hate overall. Though admittedly there are some, well, questionable dudes on the roster. But how can you hate any team where one of the players is dating Taylor Swift? The Ravens? Quarterbacked by a hardworking, good dude in Lamar Jackson. The Raiders? They are now led by a kind, elder gentleman. Once another villain team emerges (and that will happen) the NFL will get even more interesting and, well, fun. For now the hate factor is low. 4. Backtracking on DEI There are some people who agree with what appears to be (at least partially) some backtracking on diversity, equity and inclusion initiatives the league had fully engaged in after the murder of George Floyd. (If you want to read about what the NFL is doing regarding DEI, my super talented colleague Jarrett Bell recently wrote all about it.) Yes, some people will like that, but plenty won't. They are paying attention to what the NFL is doing and don't agree. If they weren't already suspicious about the league, they will be. 3. It's more expensive to watch games If you don't have traditional cable, and you want access to every NFL game, you will need some six streaming services. The changing, more expensive nature to watching football might not be a long-term threat since people will adjust, but it will be an issue for some in the near future. It can be confusing and most importantly, it can be more costly to watch football in 2025. 2. Officiating You may not have heard this news but the NFL relegated three officials back to college, according to Football Zebras, which relentlessly covers officiating. It was an anecdotal indication of what many of us know with the NFL: the officiating remains highly problematic. The league will vehemently disagree with this but watch any NFL game and you can see it. This isn't new but it's still relevant. The speed of the game is superhuman while the refs are analog. 1. Greed This will always be an issue in professional sports but especially in the NFL. The league has rarely paid a price for being greedy, so it plunges ahead with things like plans for an 18-game season. Maybe the NFL will never pay a price for constantly pushing the money envelope. We'll see. But in normal physics there is such a thing as saturation. Next: 5 things that will go right for the NFL in 2025. All the NFL news on and off the field. Sign up for USA TODAY's 4th and Monday newsletter.

Buzz Feed

an hour ago

• Buzz Feed

35 Indulgent But Cheap Beauty Products

A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $6?? My friends, life is good. And a tinted lip balm so close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, non-sticky "go-to" lippie that's just a step above the "no makeup makeup" look, giving the perfect subtly polished effect. Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) The Ordinary's Multi-Depth Hydration Serum helps you achieve that "glassy," plumped effect *without* breaking the whole bank. This delightfully affordable, super effective serum helps hydrate and protect your skin barrier so you wake up with firm, refreshed skin. Tree Hut's iconic Moroccan Rose Whipped Shea Body Butter, aka *the* way to keep your skin hydrated, glowy, and nourished while also smelling like you stepped out of a garden in an early era Taylor Swift music video. Billion Dollar Brows Eyebrow Powder fills in your brows so naturally and realistically that you'll be like, "Wait, are these mine??" Reviewers are stunned by how effective it is and how long it lasts, especially at such a low price point. Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that. A reviewer-beloved Choco Musk concentrated perfume rollerball that's taking the affordable perfume world by storm — this is perfect for anyone who loooooves the smell of warm vanilla, spicy amber, and musky cocoa. Bonus: it's made without alcohol, so it doesn't have that chemical smell and will effortlessly blend with other scents! Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! Olay's Firming Body Lotion full of collagen peptides and a Vitamin B3 complex for *ultra* hydration designed to visibly plump, firm, and moisturize your skin — all at a fraction of the price of other firming lotions, like the internet's beloved $48 Elasti-Cream. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* protect your skin from razor burn. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas! A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours. The Face Shop's Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use. Sally Hansen's iconic Insta-Dri nail polish perfect for anyone who wants quick touch-ups on their fingers and toes but has ZERO time to spare. If you're looking for a reliable, long-lasting, fast-drying polish to save not just time, but big bucks at the salon, I cannot recommend these enough! E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation. Dove Brown Sugar and Coconut Butter Body Scrub designed to be oh-so-gentle on your skin, with a softer texture that isn't as coarse as other brands but leaves you fully exfoliated and smooth. Plus there's the added bonus of smelling so yummy that you'll be like, "Oooh, should I take a bite out of my own self?" Black Girl Sunscreen's Make It Pop Sungloss with SPF 50 (!!) that reviewers *adore* both as a glossy shine on bare lips, or to make their signature lippies pop. Who knew sun protection could look so chic? Tree Hut Vanilla Hand Wash infused with hyaluronic acid and ceramides to help hydrate and restore skin health so your hands can be super clean *and* super nourished. Now all you have to do is prepare to have the link to this handy whenever guests come over and are like, "WHERE DID YOU GET THIS DELECTABLE SOAP??" Essence Loose Setting Powder Trio for three handy products for less than $5 — it's sectioned into different powders for brightening, color-correcting, and mattifying, so you can mix and match the shades to personalize your coverage based on your skin's needs. Jergens Natural Glow Firming Self Tanner Body Lotion gives you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier. L'Oreal Paris Bond Repair Oil-in-Serum for a blowout-style look for a FRACTION of the price — this helps revive damaged or color-treated hair for healthier looking locks, and helps make your hair even mightier by acting as a heat protectant. Reviewers love this formula for helping boost shine, reduce frizz, and overall make their locks look a whole lot more nourished. Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps. Physicians Formula Butter Glow & Go Stick with similar energy as the $46 Charlotte Tilbury Beach Stick for a smooth, rich, and ridiculously easy-to-apply contour to give your skin that ~sunkissed~ glow with as little effort as possible. This dual-ended stick is the definition of no muss, no fuss, and so versatile that when you're not using them on the go, you'll love experimenting with all the different ways you can make a subtle colorful *pop*. Moodmatcher color-changing lipstick, an affordable WinkyLux alternative that not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power even after meals and breaking a sweat. Look at that lil' green lipstick go!! A set of "Golden Glow" under-eye gels made with 24-karat gold collagen formulated to brighten, nourish, and soothe your under-eyes so you can get that sweet, sweet de-puffing relief (and look ~expensive~ while you're doing it). Kitsch's new "Ultra Petite" Satin Scrunchies for anyone who loves the hair-protective style of satin, but wants a lower profile that the big billowing versions. These are super gentle and prevent creasing, but still have an all-day firm hold. L'Oréal Paris Collagen Daily Face Moisturizer so intensely hydrating, plumping, and smoothing that reviewers compare it to the $92 Charlotte Tilbury Magic Cream. 👀 Not only is this super effective and affordable, but its nongreasy formula makes it play super well with makeup. A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration. Catrice's Magic Shaper Face Cream Palette as an $8 alternative to the $88 (!!) Makeup Forever Palette. This includes a range of highly-pigmented, super blendable shades to help you contour, highlight, and bronze on days when your Gcal just say "GO GO GO" all the way down. (Psst — this is the same brand behind the TikTok-famous $6 Under Eye Brightener, so you know they mean business!) A reviewer-beloved (and makeup artist–beloved!) beauty sponge blender that rolled up and ate up all the expensive name-brand versions for breakfast. This is firm and smooth when you use it dry for powder applications, and soft and flexible when you wet it for creams and liquids, making it the ultimate versatile sponge in your beauty trove ... for a mere $4 (!!) compared to the $20 BeautyBlender version. E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)