Mukesh Ambani and Isha Ambani make big move, decides to expand Reliance Retail in…., big challenge for….
Isha Ambani and Mukesh Ambani
Mukesh Ambani, Isha Ambani led Reliance Retail has taken its beauty retail brand Tira by opening its first store in Chandigarh. The new outlet at Elante Mall will increase Tira's presence across North India.
The launch event was done with a promotional bike rally in Chandigarh. Bikers and beauty influencers also visited these stops and offered product applications like mists, lipsticks, and SPF balms. The activity was carried out to improve brand visibility on social media and increase local engagement in Punjab.
Tira already has stores in metro cities like Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Pune. The brand has been focusing on urban centers with strong retail presence which can give them more customers.
This new store has different beauty and wellness products including international and Indian brands. The products are from different categories like skincare, makeup, haircare, fragrance, and wellness.
The store also gives personalized services like Tira Signature Looks and makeovers by in-house beauty experts.
Its mobile app has over 5 million downloads and a digital presence on 98 percent of India's pin codes. Tira is managing its brand online and offline with a customer focused beauty retail model.
Isha Ambani daughter of Mukesh Ambani leads Reliance Retail which is the retail arm of Reliance Industries . She handles the company's strategy and operations like looking after e-commerce platforms Ajio and the beauty platform Tira.
During her regime Reliance Retail has introduced many global luxury brands to the Indian market. She has also tried reducing the urban-rural divide by making quality goods and services available for all types of consumers.
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