How Molly-Mae duped the Kardashian's fame formula to avoid Love Island stigma & it'll make her an ‘eye-watering amount'

Molly-Mae is making smart moves to "increase earnings" and it appears to be working
MOLLY-MAE DO How Molly-Mae duped the Kardashian's fame formula to avoid Love Island stigma & it'll make her an 'eye-watering amount'
MOLLY-MAE Hague is reportedly in talks for a second series of her documentary, Behind It All, with production already in progress.
The highly anticipated new series is expected to air either later this year or in early 2026.
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Molly Mae became the UK's answer to Kim Kardashian
Credit: Instagram
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Both Molly-Mae and Kim K have millions of followers
Credit: Instagram / Balenciaga
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Kim Kardashian rocking short blonde hair
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Molly Mae Wimbledon ready in sleeveless white dress and a fringe
Credit: Instagram
The turbulent relationship between former Love Island stars Molly-Mae Hague, 26, and Tommy Fury, 26, has been a key factor in securing her the opportunity for another reality TV series.
It's little surprise that she's often compared to the UK's answer to the Kardashians.
Much like the groundbreaking reality series Keeping Up With The Kardashians, which follows the day-to-day lives of the famous family and appeals to a core demographic of women aged 18 to 49, Molly-Mae's show strikes a similar chord.
A telly insider revealed: "It was the most-watched show by females in the UK in the hugely valuable 18 to 35 age group. That's a crucial market for the streamer."
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And while the Kardashian-Jenner family are worth billions of pounds, Molly-Mae and her family could be heading that way given enough time.
Since leaving the villa in 2019, the reality-star-turned-business-mogul has built a £6 million empire for herself, making her one of the most successful stars to have appeared on the show.
And it appears that she's only on the way after already becoming one of the 'most inspiring young people in the UK' while also making The Sunday Times Young Power List 2025.
Publicist and ex TV producer Emma Bunning, who has over two decades in the industry, says: 'Distancing herself from the Love Island stigma, Molly-Mae has established herself as an icon in her own right, going on to achieve what most islanders dream of in terms of fame and fortune.
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'But her subtle emulation of the Kardashian sisters over the years could see her rake in the multi millions as she morphs herself into the UK's answer to the Hollywood mega stars.
'From her self confessed Kardashian inspired walk in-wardrobe to the pared back jewellery free red carpet look after a robbery; you can count the ways in which she has taken 'inspiration' from the successful sisters.
Molly Mae drops HUGE C4 show hint as she returns to reality TV for first time since Love Island
'Molly is an astute business woman as well as being incredibly clever and considered in her strategy.
'She knows that the most successful influencers in the world are the Kardashians and it's a tried and tested formula to follow in their wake.
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'This means BIG money and she's made smart moves to increase her earning potential in this way.
'Currently worth an estimated £6 million, if she continues on this trajectory, she could see herself doubling this income and tipping into the £20 million bracket over the next few years.'
Here, we take a look at the 'exact formula' which can help Molly-Mae to become a perfect Kardashian dupe - and it'll be sure to rake her in millions.
The selfie queen
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Kim Kardashian showing off her abs in a swimsuit
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Molly-Mae showing off her body in a swimsuit and beachwear
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Molly-Mae first rose to fame on the fifth series of Love Island, where she met her fiancé, now boxing champion Tommy Fury, 25.
The couple, who share a one-year-old daughter, Bambi, previously lived in a stunning £4 million six-bedroom home in Manchester.
However, they are reportedly moving between homes as they work through their relationship.
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Molly-Mae has firmly established herself as the 'Queen of Influencing', boasting an impressive 8.6 million Instagram followers.
She also held the role of Creative Director at PrettyLittleThing from 2021 to 2023, reportedly earning an incredible £5 million a year during her tenure.
With her ever-growing influence, Molly-Mae seems well on her way to building a global following akin to the Kardashians, who collectively have millions of devoted fans.
High Flyer & Bentley Driver
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Kim Kardashian is a high flying with her private jet
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Molly-Mae shares snaps of herself flying on a private jet
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Kim Kardashian was pictured driving down Robertson Boulevard after having dinner at Cuvee restaurant in her Bentley which has her initials
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The reality star took to Instagram to share her posh purchase with her followers
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With a busy lifestyle and millions rolling into the bank, it's only natural to invest in tools that make life easier – and stylish at the same time.
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The Kardashians, particularly Kim, are known for their love of luxury cars, from Bentleys to Mercedes G-Wagons.
It seems Molly-Mae shares a similar taste, which is an impressive nod to her success.
But it doesn't stop there - private jets are another preferred mode of travel for these reality stars.
Both Molly-Mae and the Kardashians aren't shy about showing off their lavish lifestyles, regularly sharing snaps of their travels with their millions of followers.
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Faking It
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Molly-Mae for her Filter campaign
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Kim Kardashian at the KKW Beauty launch at Ulta Beauty
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Kim Kardashian's SKIMS ad campaign featuring five models in nude-toned underwear
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In 2019, Molly-Mae found herself facing comparisons to Kim Kardashian after launching her fake tan range, Filter by Molly-Mae.
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Some fans felt the brand's style was a little too similar to Kim's KKW Beauty range, calling it a 'knock-off.'
The advertising campaign featured models lounging in nude underwear, which reminded many of the imagery Kim used to promote her shapewear line.
Even the group shots, with women posing together and parts of their bodies cropped out, had some fans drawing parallels to Kim's iconic aesthetic.
"This is such a knockoff of KKW," told a social media user.
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Another tagged Molly and said: "@mollymaehague I think Kim kardashian has done the exact same picture for her skims range but well done on your product."
A third commented: "Looks like @skims from @kimkardashian."
Costume Ready
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Kylie Jenner in a black and white swimsuit by the pool
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Molly-Mae Hague on a beach in Barbados wearing a black and white swimsuit
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The former reality star turned business mogul, Molly-Mae Hague, launched her clothing line Maebe in September 2024, just a year after Kylie Jenner debuted her brand Khy.
The collection, featuring primarily base layers and faux leather pieces, immediately grabbed attention, amassing an impressive 504k followers on Instagram within its first week.
However, the pricing raised eyebrows, with a strapless mini dress costing £110 and a black trench coat retailing at £215, leaving many shoppers stunned – much like the reaction to Molly-Mae's previous ventures.
The faux leather range also faced criticism from fashion fans on social media, with many comparing it to affordable brands like Boohoo.
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Style Queens
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Kim Kardashian flaunts her wealth with a fur coat and Louis Vuitton bag on a snow vacation
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Molly Mae Hague risks wrath of mum shamers as she shares snap of daughter Bambi in £859 designer
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Fans had to double take at Molly-Mae after she shared this picture as they thought she was Kylie Jenner
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Kylie Jenner at the premiere of Netflix's "Travis Scott: Look Mom I Can Fly"
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In the past, Molly-Mae has even been mistaken for Kylie Jenner by fans scrolling through her Instagram.
On one of her posts, a fan commented: 'Molly-Mae, I literally had to do a double take here. I thought this was Kylie Jenner!"
Both stars share a love for timeless wardrobe staples, often opting for neutral tones like black, white, cream, and grey.
And, much like her American counterpart, Molly-Mae has moved away from bold Louis Vuitton and Balenciaga pieces, favouring the more refined styles of Chanel and Hermès Birkin bags.
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Since launching Maebe, Molly-Mae has frequently been spotted posing with her Hermès Birkin 35 – a bag Kylie is also famously obsessed with.
Kylie, who was gifted a $100k Hermès Birkin by her mother Kris Jenner, boasts an impressive collection of the luxury bags, including one adorned with diamonds.
Keeping Up
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Kim Kardashian and her Closet full of Balenciaga
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Molly-Mae previously said she got inspiration from a Kardashian
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Molly-Mae Hague shows off huge walk in wardrobe at her mansion
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Back in 2022, Molly-Mae revealed her 'Kardashian-inspired dream wardrobe' that she had built into her then £4million six-bedroom 'forever home.'
Sharing a video onto her YouTube, Molly-Mae gave her fans an insight into her wardrobe which was "everything and more' she could've 'dreamt of.'
The reality star explained how she took inspiration from Pinterest and Khloe Kardashian as she pointed out how her gym leggings and sports bras were being hung up.
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Moving on, she went through her T-shirts, jeans, hoodies, blazers and dresses before explaining she used to have more clothes before having a good clear out when she moved.
Cream De La Creme
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Interior view of Kim Kardashian's dining area
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Molly-Mae did a luxurious makeover on her home
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Molly Mae shows off NEW sofa and living room furniture
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Kim Kardashian running on beige couch
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One thing is for sure, Molly-Mae and the Kardashians both love neutral tones, particularly cream and beige.
Both of their homes reflect a sophisticated yet understated elegance through clean lines, open spaces, and carefully selected furnishings.
And to prevent the interiors from appearing too plain, they incorporate textures such as marble, wood, or soft furnishings to add depth and warmth.
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Additionally, they both prioritise comfort and luxury, with plush sofas, cosy cushions, and high-quality fabrics.
Ditching the jewels
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Kim Kardashian flaunts her jewellery on Instagram
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Molly Mae shows off engagement ring
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Molly Mae shows of HUGE engagement ring as she shops in designer outlets
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In 2023, Molly-Mae Hague reportedly increased her security measures over fears of being targeted by robbers, drawing comparisons to Kim Kardashian's high-profile ordeal.
Concerns were heightened as Molly-Mae stepped into the spotlight with her impressive engagement ring.
Following a 2021 break-in at her home, she has been particularly cautious about showcasing her wealth, especially now that she often has her daughter, Bambi, with her.
Molly-Mae is said to be mindful of what happened to Kim Kardashian in Paris in 2017, when Kim was left traumatised after being tied up and held at gunpoint in her apartment by thieves who stole her jewellery, including a £3.5 million 20-carat engagement ring.
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While Molly-Mae enjoys sharing her life with her fans, she is taking extra precautions to ensure her safety.
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Kylie Jenner holding her son, Aire
Credit: Instagram / Kylie Jenner

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