New Balance explores the 2000-era of running influences with the new ABZORB 2010 and ABZORB 2000
First introduced in 1993, New Balance's ABZORB cushioning had revolutionised running technology, becoming a signature feature of several fan favourite lifestyle models.
Now, both the ABZORB 2010 and ABZORB 2000 have each turned into a fresh visual design statement that delivers exceptional comfort while honouring the brand's running heritage.
ABZORB 2010
New Balance ABZORB 2010, $219. Image courtesy of New Balance.
New Balance ABZORB 2010, $219. Image courtesy of New Balance.
Combining the excitement of an innovative, all-new style with a sense of familiarity, the ABZORB 2010 ($219) is crafted with a segmented ABZORB sole unit which features more expansive proportions, becoming the centerpiece of this design, and paired with a diamond-knit mesh upper for an updated twist on a classic look.
The New Balance ABZORB 2010 is now available at New Balance in ION Orchard, Paragon, Jewel Changi, and VivoCity, as well as online at newbalance.com.sg.
ABZORB 2000
New Balance ABZORB 2000, $239. Image courtesy of New Balance.
After its preview at Milan Design Week in early April, the new ABZORB 2000 ($239) offers a new look at visible tech where the design process is incorporated with 3D tools to help create a hyper detailed articulated sole unit, and capture curves that are not easily represented on paper.
New Balance ABZORB 2000, $239. Image courtesy of New Balance.
New Balance ABZORB 2000, $239. Image courtesy of New Balance.
The experimental design features a full-length combination of ABZORB cushioning and ABZORB SBS pods, using a distinctive feature of 2000s running-inspired classics as a focal point.
The New Balance ABZORB 2000 will be available from 12 June at New Balance ION Orchard and Paragon, as well as online at newbalance.com.sg.
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