BLACKPINK confirms comeback after 3 years, new song to premiere at DEADLINE World Tour on July 5; here's why fans are disappointed

After nearly three years without a full-group release, BLACKPINK is finally returning to the stage with a brand-new song debuting on July 5. YG Entertainment confirmed the news on June 23, revealing that Jennie, Rosé, Jisoo, and Lisa will perform their unreleased track during the first night of their DEADLINE World Tour at Goyang Sports Complex. For BLINKs around the world, the wait has felt endless, but this announcement finally signals the start of a new chapter.
BLACKPINK to release new song during world tour.
July 5 just doesn't mark the beginning of a new tour, but it's also a symbolic reunion between BLACKPINK and their fans. According to YG, the members chose to premiere the new song at Goyang to mark the beginning of this era and reconnect with their fandom. The concert will be the group's first major performance together since wrapping up their BORN PINK tour in 2023. With emotions running high and expectations even higher, July 5 is poised to be a milestone moment.
BLACKPINK will unveil their comeback song for the first time at the 'DEADLINE' tour:— 'There were many discussions about how to release this new song. We decided to debut it first at the Goyang concert, which holds significance as the starting point of the DEADLINE tour, where… pic.twitter.com/oqu3uQzJuP
'We decided to unveil it first at the Goyang concert, which marks the beginning of the world tour and a symbolic moment to reconnect with the fandom,' YG said in a statement, as per Korea JoongAng Daily.
What we know about the new song (so far)
While the title, concept, and full release details remain under wraps, YG has confirmed that BLACKPINK began filming the music video on June 6. According to media reports, it's being directed by a renowned global filmmaker, raising anticipation for a high-impact comeback. Insiders suggest that the group is aiming for an early July release, though whether it will be a standalone single or part of a larger project is still unclear.
This marks BLACKPINK's first group release since Shut Down in September 2022, which was part of their Born Pink album. Since then, the members have focused on solo projects, acting gigs, and brand endorsements, leaving fans hungry for new music from all four together.
The DEADLINE World Tour: massive in scale
The Goyang concert will set the tone for what's being described as BLACKPINK's most ambitious tour to date. The DEADLINE tour spans 31 cities across three continents, with stops at global landmarks like SoFi Stadium (Los Angeles), Wembley Stadium (London), Stade de France (Paris), Tokyo Dome, and Citi Field (New York). The final show is scheduled for January 25, 2026, in Hong Kong, giving fans several months of electrifying performances to look forward to.
Fans speak out: excitement, but also frustration
While the comeback news has sparked joy, it also comes with a hint of frustration. Fans have been demanding updates for months, especially as other K-pop groups, including BTS members, have continued to stay active through solo music and public appearances. On social media, BLINKs have expressed concern over the lack of promotion for the comeback, calling out YG for its silence and sparse teaser content.
this is such a terrible marketing strategy by YG, blackpink will have 0 fans after this era if they keep treating them like this
so we waited all these years for new music just for us to get one song that won't even be on streaming for god knows how long so we can only listen thru fancams or buying a concert ticket pic.twitter.com/6Ew1qGw5Gv
YG needs to be serious for a min and use better and more cohesive marketing strategies bc atp idk what are they trying to do, it seems like they don't even care anymore 😭
i knew the blackpink comeback (or whatever you want to call it) was going to be shit from the butt but they somehow managed to make it worse LMFAO pic.twitter.com/kgjfJ9LbKZ
Some fans are also wondering whether this release will lead to a full album or just a digital single. Regardless, the desire for consistency and better communication from the label is clear.
BLACKPINK's new era incoming
With the music video already wrapped and the Goyang stage set for the grand debut, all signs hint at a new era for BLACKPINK, one shaped by Jennie, Rosé, Jisoo, and Lisa each rising as solo powerhouses. As they launch the DEADLINE World Tour with a fresh track, this comeback could mark a defining moment for the group's next chapter.
For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.

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