Ayurveda on the Global Stage: How Science and Innovation Are Powering Its Next Leap

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Ayurveda is evolving into a globally recognized, science-backed wellness solution, powered by modern validation techniques and digital innovation.
Today's health-conscious consumers are no longer just looking for treatments—they're seeking sustainable, preventive solutions that support long-term well-being. In this evolving landscape, Ayurveda has emerged as a powerful ally. Rooted in balance, immunity, and holistic wellness, this ancient science is increasingly aligning with modern demands through evidence-based research and innovation.
Dr. Hariprasad V.R, Senior Research Scientist, Discovery Sciences Group, Himalaya Wellness Company, says, 'At Himalaya Wellness Company, our approach is grounded in the seamless integration of traditional Ayurvedic wisdom with cutting-edge scientific validation. This synergy is not only advancing credibility but also fueling the global resurgence of Ayurveda. Market projections reflect this momentum—Ayurveda is expected to reach a market size of USD 26.26 billion by 2032, growing at a CAGR of 15.10%."
To strengthen scientific legitimacy, 'we rely on advanced technologies such as Liquid Chromatography-Mass Spectrometry (LCMS). This method enables precise identification of bioactive compounds in complex herbal formulations, ensuring accuracy, safety, and efficacy. Similarly, Thin Layer Chromatography (TLC) fingerprinting plays a vital role in authenticating herbal ingredients and maintaining quality standards throughout product development," adds Dr Hariprasad V.R.
'Beyond scientific rigor, two key factors are accelerating Ayurveda's global recognition. First, the World Health Organization's inclusion of traditional medicine in the ICD-11 framework marks a pivotal validation, encouraging integration into mainstream healthcare systems worldwide. Second, digital innovation is redefining access—teleconsultations, wellness apps, and digital dispensaries are bridging geographical gaps, bringing Ayurveda to previously untapped markets," states Dr Hariprasad V.R.
As ancient knowledge meets modern science and technology, Ayurveda is transforming into a global solution for sustainable health. At Himalaya, we believe this convergence is not just the future of wellness—it is the future of healthcare.
First Published:
May 25, 2025, 09:16 IST

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