The 7 best new fragrances of 2025 (so far)

Beauty
by Alice Holtham-Pargin
33 seconds ago
Whether you're a purist that sticks to the same family of scents, or you're easily influenced by FragranceTok's latest drops, exploring new fragrances can come with endless options. If you're unsure where to start, we've rounded up the biggest – and best – drops from the fragrance world in 2025. Anatomy of Dreams, Valentino
Putting a haute couture spin on perfumery in a way that only Maison Valentino could, the house presents Anatomy of Dreams, a narration of seven olfactive dreams for seven unique fragrances inspired by a Roman Palazzo. Each crafted by a renowned perfumer with their own story to tell, the blends are unexpected and laced with evocative memories of Italian luxury. The bold, fragrances are each rich fragrant journeys bottled in a sparkling silhouette. If you're picking only one, make it Sogno in Rosso, a multi-dimensional scent of spicy pepper and velvety Italian milk foam.
AED1,405. sephora.me Fleur Majesty Rose Royal, Kayali
Kayali's robust and colourful fragrances are the kind of scents you smell long after the person wearing it has left the room. And the power of Fleur Majesty Rose Royale | 31 is felt in its notes of juicy pear, sweet peach, pink peony, violet wood and purple musk. It's strong yet soft, easy to wear at all occasions, and lingers everywhere you go.
AED420. sephora.me Gold, Burberry
With aromatic, woody notes, Burberry Gold Eau de Parfum Intense is the latest addition to the brand's fragrance collection. The signature trio of distinct vanillas from the original Gold Eau de Parfum is amplified with a fourth: Vanilla Wood. The vanilla quartet is then combined with balancing lavender and enhanced with patchouli for a smoky and sophisticated fragrance.
AED740. sephora.me Oud For Greatness, INITIO Parfums Privés
Redefining the traditional oud scent, the French olfactory label presents Oud for Greatness. This contemporary and sophisticated scent bottles the energy of oud with hints of modernity through notes of agarwood oil, lavender, saffron, patchouli, nutmeg and hints of musk. A gentle, confident scent, Oud for Greatness is designed to be worn for meaningful gatherings.
AED1,600. ae.initioparfums.com Rose Exposed, Tom Ford
Even if you're not a fan of traditional rose fragrances, you'll be drawn to Tom Ford's sultry take on the feminine scent. The latest addition to the prestige Private Blend line comes in a frosted pink bottle, and the floral notes are warm and smoky, laced with leather to give it a punchy edge Tom Ford Fragrances are known – and loved – for.
AED1,105. ounass.ae
Available from April 17, eLVes Louis Vuitton is the Maison tribute to heroines past and present. A celebration of trailblazing women who follow their intuition and defy the status quo, this contemporary floral fragrance features striking amber tones, resulting in a strong, rich scent crafted by master perfumer Jacques Cavallier Belletrud.
EUR290 (approx AED1,160). louisvuitton.com And one for the guys… Terre d'Hermès Eau de parfum intense, Hermès
A deep, woody fragrance that marries the scents of bergamot, burning wood and lava with subtle hints of coffee beans and liquorice, this is the intense new expression of instantly-recognisable Terre d'Hermès. Created by Hermès perfumer Christine Nagel, this time around the intense fragrance is deeper and more intimate, embodying strength and the connection between nature and man.
AED621. ounass.ae – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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