Why Apple will launch iPhone 18 in 2 events
Why Apple will launch iPhone 18 in 2 events
By Divya Bhati
Apple is reportedly planning its first foldable iPhone, likely named iPhone 18 Fold, which will definitely need a dedicated spotlight separate from regular models.
First foldable iPhone
The iPhone 18 series may include as many as six models, making it the largest lineup in Apple's history and too vast for a single event.
6 new iPhones in iPhone 18 series
To avoid customer confusion and maintain product clarity, Apple is likely planning to divide the launch across two distinct phases.
Two launches anticipated
Premium models like the iPhone 18 Pro, Pro Max, Air, and Fold are expected to debut in September 2026, aligning with Apple's traditional high-profile fall launch window.
First launch in 2026
Entry-level models such as the iPhone 18 and iPhone 18e may be introduced later, in early 2027, allowing Apple to sustain momentum into the new year.
Second launch in 2027
This two-event strategy will probably give Apple more room to market the foldable as its revolutionary new product without overshadowing or being overshadowed by other models.
Why this strategy
The staggered release also helps Apple differentiate pricing and specifications clearly, potentially preparing customers for a premium price tag on the foldable.
Pricing strategy
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