BREAKING NEWS Meghan Markle shares long-awaited update on her As Ever lifestyle products
Meghan Markle has revealed the release date for her new set of As Ever products - and it's just days away.
The Duchess Of Sussex, 43, took to Instagram on Monday evening to tease the 'delicious surprises' that will be in store during the second launch of her lifestyle brand.
And she revealed that the products - which will also include previous 'favourites' - will be back even sooner than previously thought, with the restock going live on June 30 at 8am.
She wrote on her As Ever Instagram account: 'Oh yes, honey…sweet things await. Mark your calendars for June 20 at 8 a.m. PT - we're bringing back your favorites, plus some delicious surprises you won't want to miss!'
She added a picture of a stock of pancakes, topped with sweet raspberries and a generous drizzle of honey.
As implied by the caption, Meghan's honey will be set to make a return - and it's likely her famous jam will also be up for grabs.
In a newsletter to fans, she added: 'First off, a sincere thank you for making the debut of As ever absolutely extraordinary. We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise.
'We are pleased to share that on June 20th, we're going live with the products you love – plus, some new delicious surprises.
'More details and exact timing will be shared soon.'
She added a picture of a stock of pancakes, topped with sweet raspberries and a generous drizzle of honey
After reports she had decided to 'pause' restocking the line, Meghan earlier this month revealed that As Ever would indeed be making a return.
Alongside a snapshot of bowls of strawberries, raspberries and blueberries resting on a kitchen countertop, she wrote: 'To all who've been wondering and waiting, thank you!
'Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this month... get excited!'
The original As Ever range went on sale in March and products sold out within half an hour of going live.
Meghan's first line of products included raspberry spread, honey, herbal tea and ready made crepe mix - all of which received a less than stellar review by Daily Mail's FEMAIL team.
Her announcement comes after she released a bonus episode of her podcast, Confessions of a Female Founder where Meghan told of the difficulties of building her firm and 'tears' she has shed behind the scenes to Beyonce's mother Tina Knowles.
She said of the April launch of As Ever goods including jam that a 'scarcity mentality at the beginning might be a hook for people,' comparing it to 'a sneaker drop.'
But Meghan feared it might be 'annoying' for customers, adding: 'I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.'
The Duchess said: 'So for me at the moment, with As Ever, it was great. We planned for a year we get and then everything sells out in 45 minutes.
'Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?
'I'm looking at it saying 'Just pause. That happened. Let's wait until we are completely stable and we have everything we need.''
Then, just a few weeks ago, the mother-of two recently hinted that she might never restock her jam in an interview with a US business magazine which said she was planning to 'step back to assess' her brand.
The interview came as the entrepreneur was speaking about her business and balancing work with motherhood as the first series of her podcast, published by Lemonada Media, comes to a close.
In the interview - given to coincide with the final episode of Confessions of a Female Founder - the Fast Company said Meghan wanted to 'step back, gather data from the launch, and figure out exactly what As Ever could be.'
Meghan also revealed the surprising turn As Ever could take - hinting at a future step into the fashion industry - but said for now she is planning to launch a new range of merchandise in early 2026.
Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store
'The category of fashion is something I will explore at a later date, because I do think that's an interesting space for me,' she said.
Her previous store sold out in 45 minutes and contained homely items as well as her long-awaited pots of jam.
Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store.
Netflix already has its own online shop selling brand-related products such as Stranger Things bomber jackets and Squid Game merchandise.
In the interview, the Duchess also revealed she wouldn't know 'what to call herself' if she had to write a resume.
She said: 'If I had to write a résumé, I don't know what I would call myself.
'I think it speaks to this chapter many of us find ourselves in, where none of us are one note. But I believe all the notes I am playing are part of the same song.'
When FEMAIL got their hands on Meghan's products in April, we found her jam to be very liquid-y and loose on its own.
After trying it by the spoonful, which left us grimacing from the sweetness, we spread some on a toasted piece of sourdough, which is where things began to take a turn for the worse.
It was difficult to eat the spread with the toast, as it was so thin that it dribbled everywhere and made a mess. Our once nicely toasted piece of bread became a sopping wet disaster after just a few minutes.
Drizzled over vanilla ice cream, a piece of pie, or a big stack of pancakes, the spread may work, and may even shine. But on its own, or eaten as one would expect to be able to enjoy jam, the product crumbled, or rather dripped, under the pressure.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Times
39 minutes ago
- Times
The best luxury watches for summer 2025
Breitling's stylish diving watch, the Superocean Heritage, has been given a summery refresh, refining its breezy sophistication. There's a limited edition co-designed with American surfer Kelly Slater, above, majoring on Hawaiian culture. The 40mm automatic model is powered by the new B31 manufacture movement. From £5,350; This article contains affiliate links that can earn us revenue Louis Vuitton's Tambour Taiko Galactique, above, takes the brand's travel heritage to the next level with this high horology timepiece that animates to land an astronaut on the lunar surface. Earth turns as stars oscillate and the sun rotates — all at different speeds, driven by a minute repeater movement — bringing the dial to life. POA; It's been a quarter of a century since Chanel debuted the popular all-ceramic J12. The latest interpretation is the J12 Calibre 12.2 in 33mm, with a dial set with baguette-cut diamond indices and a bracelet crafted from polished yellow gold. It's not just a pretty face: the watch's tech creds are solid — it is a certified chronometer. £26,600; For its first collaboration, the Anglo-American brand Dennison has teamed up with the Patek Philippe expert and founder of Collectability John Reardon to create a striking limited-edition daily wearer in steel or gold PVD with a sunray dial and a Sixties vibe. £520; To celebrate its 250th anniversary, Breguet has launched the Type XX Chronographe, inspired by a model from 1955. As well as pioneering groundbreaking marine-based timepieces, in later years the family became involved in aviation, and this 38.3mm watch is a tribute. Robed in proprietary Breguet gold with a black dial in aluminium, it's also available with a solid-silver dial. £37,000; Through the Audemars Piguet AP x Music programme, Mark Ronson and Raye, above — both friends of the brand — have collaborated on a track about heritage and family spirit. It's called Suzanne, which connects with the company: Suzanne Audemars was a key figure in its history. On streaming platforms;
Times
39 minutes ago
- Times
How Brad Pitt's favourite watch got its own starring role in F1
Brad Pitt may be best known for appearing in some of cinema's biggest blockbusters, but as a figure in the public eye for nearly four decades, he's also no stranger to scrutiny when it comes to his style choices. Alongside the clothes on his back, his hoard of statement watches has been well documented. And with the release of this season's high-octane motor-racing movie F1, Pitt's interest in horology is set to be centre stage again. The film, which is co-produced by Lewis Hamilton, stars Pitt as Sonny Hayes, who returns to the track to reclaim his lost glory following a spell in rehabilitation. But long before the movie's premiere this month — for which IWC is the sponsor of the fictional racing team and supplied all the timepieces — watch aficionados were caught up in a speculative frenzy when images of Pitt found their way into media channels. What had them bamboozled was a mystery green-dialled watch that was perfectly colour-coordinated with Pitt's elegant Sunspel sweatshirt and leather holdall. Theories swirled as to whether this was a 'prop' watch or something with more substance. It turned out to be the latter. 'Some time ago I got an email from somebody called 'BP' and I discarded it at first, until my team asked me if I had got an email from Brad Pitt,' says Chris Grainger-Herr, the CEO of IWC, recalling his astonishment when the actor got in touch. Pitt's message concerned the watch he thought his character should wear in the film, and a particular IWC model would be the only one up to muster. He requested an IWC Ingenieur SL 1832, a vintage 1976 model by Gérald Genta — often considered the godfather of modern watch design — who was also responsible for the cult Patek Philippe Nautilus and Audemars Piguet Royal Oak. 'He was very specific — he wanted it half as thick as the original and a special dial colour,' Grainger-Herr adds. Pitt also requested that the modifications involve his jeweller, Cloister Watch Co in New York, which is famed for its customisation work. The dial Pitt chose, a moss green that is his character's signature colour in the film, never existed in the original Seventies iteration — and was what had watch fanatics scratching their heads. Ingenieur Automatic 40, IW328908, £11,100, Christian Knoop, IWC's creative director, and his team were so taken with this one-off 'fictional' watch designed by the actor that they decided to launch their own tribute to his timepiece. The result is a contemporary spin on Pitt's remodelled vintage design, which still retains the Seventies swagger of the film version with a slick, integrated bracelet and angular case, but has all the bells and whistles you'd expect from a modern watch, including a high-spec self-powered movement that will keep ticking for 120 hours off the wrist. And that green dial has been given a textural upgrade with a grid-like finish. 'With this re-engineered model, we brought back the aesthetic codes of the original 1976 Ingenieur SL 1832, pairing them with the ergonomics and finishing of a luxury sports watch for today,' Knoop explains. And with only 1,000 being produced, you'll need to move like an F1 champ to get your hands on one before the chequered flag is waved.
Daily Mail
an hour ago
- Daily Mail
Stressed Bill Belichick seen drenched in sweat with Jordon Hudson after rushing through airport to catch flight
Bill Belichick got so hot and flustered during a race to make a flight to Las Vegas on Wednesday that he was sweating through his clothes. Pictures obtained by Daily Mail show the six-time Super Bowl winner and 24-year-old girlfriend Jordon Hudson stood at their gate after sprinting through the terminal at Charlotte Douglas International airport. The couple were hoping to make a plane from North Carolina to Las Vegas but their efforts had left Belichick, 73, drenched in sweat. The pictures show the UNC coach and his younger girlfriend talking to a member of airline staff with a huge sweat patch all the way down his back. Unfortunately, he had chosen to wear a light grey hoodie which meant his perspiration could be clearly seen from distance. Belichick was obviously tense as he was seen arriving at the gate at 6:58am, just 16 minutes before his flight to Las Vegas was due to depart. Witnesses also claim that Belichick hadn't even had time to put on his socks, such was the rush he found himself in. Fortunately for the couple, they were allowed to board their flight. They even packed some extremely sparkly luggage as Hudson posted a picture of them wearing their respective championship rings. Tagging their location as Las Vegas, one of Belichick's Super Bowl rings and Hudson's cheerleading equivalent were both front and center of the picture. The purpose of their trip was to attend the grand opening of Tom Brady's Hall of Excellence museum at the Fontainebleau in Sin City. Two days later, Hudson posted a picture of her soaking up the sun in a bikini in California. She was lying on a sunbed with a cocktail in hand and plenty of delicious food next to her. Earlier this week she took a sly jab at Belichick 's ex partner, Linda Holliday, in a sentimental Instagram post, where she name-dropped 'Nantucket Socialites'. Hudson's post was primarily about Melissa Sapini, last year's Miss Massachusetts who relinquished her title this week to the new winner, with Hudson paying tribute to her friend's time on top on Tuesday. The long, sappy post included a jab at Holliday near the bottom, after Hudson gave Sapini tons of shout-outs. 'I know you will keep shining, metamorphosing and taking up space; even when others threaten you and insist that you don't belong, e.g. the "Nantucket Socialites"' Hudson said. Hudon's jab is in reference to an incident where Holliday did not like Hudson and Sapini coming to a certain Nantucket Christmas party late last year. Belichick, 73, and Holliday, 61, broke up in September 2023 after 16 years together. He met Hudson on a flight from Boston to Florida in 2021.
