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Shoppers are ditching ‘dry' Jaffa Cakes in favour of supermarket own brand that ‘taste better, & are half the price'

Shoppers are ditching ‘dry' Jaffa Cakes in favour of supermarket own brand that ‘taste better, & are half the price'

The Sun14-06-2025

SHOPPERS are in a frenzy over a supermarket dupe of Jaffa Cakes, after branding the original Mcvitie's cakes "dry".
Jaffa Cakes are one of the nation's favourite sweet treats, with Brits across the country choosing to dunk them in their afternoon cup of tea.
However, some snack fans have become disappointed with the "dry" texture of McVitie's Jaffa Cakes, choosing to switch to cheap knock offs instead.
Posting to Reddit, one biscuit lover shared that she recently treated herself to a packet of the Mcvitie's branded snack, hoping they would taste as delicious and spongy as she remembered them growing up.
However, after sinking her teeth into the orange flavoured dessert, she was left extremely disappointed.
"They're dry af. That 'spongy' bit? It's not the same spongy bit I remember growing up.
"It's like drywall. I had three, just to make sure I wasn't going crazy, and they were all the same."
The disappointed woman then revealed she dished the remaining cakes out to her friends, who confirmed that the snacks did not taste as good as they used to.
"Has something changed?" she asked.
"Have false memories allowed me to remember an absolutely supreme experience whilst munching on these delights?
"Or have they just decided to change the whole recipe to save a few quid?"
The post was flooded with comments with social media users, who suggested alternative Jaffa Cake brands the snack fan should try, and many said the same thing.
SWEET TOOTH 'A tangy twist', cry fans over 85p packs of Jaffa Cakes in a unique flavour
One person said: "Off-brand Jaffa cakes have been superior for a few years now. Aldi ones are pretty good."
A second person said: "Aldi cherry bakewell ones are sublime."
A third person said: "The Aldi ones are far superior now.
"Succulent, citrusy and generously jellied."
A fourth added: "Buy the Lidl and Aldi own brands.
"They taste better, have more filling and they're about half the price."
Aldi's own brand Jaffa Cakes come in a variety of different flavours including cherry bakewell and passion fruit flavour for just 99p.
Shoppers can also snap up Aldi original flavour Jaffa Cakes for £1.25 for 300g, much cheaper than the Mcvitie's version which are on sale at Aldi for £2.75 for 330g.
M&S also sells its own version of Jaffa Cakes for £2.10, whilst Tesco 's own brand offering is priced at £2.

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