Netflix's ‘America's Team-The Gambler and His Cowboys' fuels debate among fans as Cowboys' title drought nears 30 years
A new chapter in the Dallas Cowboys' storied history is hitting screens—ironically, by diving headfirst into the past. Netflix's upcoming 10-part docuseries, 'America's Team: The Gambler and His Cowboys,' is set to premiere on August 19, 2025, offering a behind-the-scenes chronicle of Jerry Jones' rise and the Cowboys' 1990s dominance.
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Produced by Skydance Sports, NFL Films, and Stardust Frames, the series promises drama, nostalgia, and star power—but it's already sparking a culture clash among Cowboys fans.
Cowboys fans torn as legacy is retold once again
The documentary will showcase never-before-seen footage and exclusive interviews with Cowboys legends like Troy Aikman, Emmitt Smith, Michael Irvin, and Deion Sanders. Viewers will also hear from iconic head coaches Jimmy Johnson and Barry Switzer, who led Dallas to three Super Bowl wins during the 1990s.
Adding a presidential touch, former U.S. President George W. Bush, a longtime Texas figure and former Rangers co-owner, also makes an appearance.
While the series highlights the franchise's golden era—culminating in Super Bowl wins in 1993, 1994, and 1996—many fans are questioning whether it's time to stop romanticizing the past. The Cowboys haven't played in an NFC Championship Game since 1996, the longest drought in franchise history.
"A story told over and over again. make some new history Dallas," one fan posted on X. "The only way Cowboys fans can see a championship this century," added another. Even those planning to watch voiced exasperation, "WE are ALL watching this," said one user, while another wrote, "I'll probably watch it... but JFC when is Jerry going to be forced to stop living off what Jimmy did 30 years ago?"
And for a younger generation, the frustration is deeply personal, "As a Cowboys fan I'll watch it, but stuff like this only continues to fuel the narrative that fans live in the past and in the 90s.
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Being born in 2000, I've never seen a championship."
Star-studded, but stuck in time?
While America's Team is expected to draw massive viewership, many fans argue that Jones' continued focus on legacy—and his starring role in yet another doc—only delays real progress. Despite talented rosters, coaching changes, and flashes of promise, Dallas remains a postseason underachiever.
Also read:
The glamour of the 90s might look good on film. But for a fanbase that's waited nearly three decades, it's not just about what was—it's about when the Cowboys will finally become what they used to be.
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