Ford Slashes 2025 Bronco Raptor Base Price By More Than $10,000
The Ford Bronco Raptor just got $10,040 less expensive in the middle of the 2025 model year, with the price of the hardcore off-road SUV coming down to a starting MSRP of $79,995.
This price reduction, initially reported by Ford Authority, arrives as a mid-model year shift. The 2025 Raptor initially went on sale for $90,035, but as of this story's publication, the configurator now lists it with the new $79,995 starting point. Adding the destination charge of $1995 (up $100 since the beginning of the 2025 model year) brings you to an out-the-door price of $81,990. Don't get too hype about the big decrease, however, as it's just the latest adjustment in what has been a pricing merry-go-round for the Bronco Raptor ever since it launched.
The starting price for the Raptor at launch was a mere $68,500, but multiple price increases soon after brought prices into the mid-$80,000 range. The 2024 and beginning of 2025 model years saw the highest starting price yet, cresting $90,000 even before options. Today, though, the price for a Bronco Raptor is as cheap as it's been since 2023.
It's common to see prices for a vehicle increase over time, but the massive shifts of the Bronco Raptor are anything but the norm. (Road & Track queried Ford to get a handle on why the price suddenly decreased mid-model year by such a large amount, but had not heard back as of this story's original publication time; we'll update this story if we hear back)
Ford already had an advantage over the Jeep Wrangler 392 on price, but now the gap between the two is $20,000. Yes, Jeep's V8-powered Wrangler starts at $99,995 these days. That said, tacking on a few high-dollar options to the 2025 Raptor will get you within shouting distance of the pricey Wrangler, so mind your spec if you want to make the most of these new savings.
You Might Also Like
You Need a Torque Wrench in Your Toolbox
Tested: Best Car Interior Cleaners
The Man Who Signs Every Car
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Miami Herald
3 hours ago
- Miami Herald
What If Ford Revived The Flex As A Maverick-Based Compact 7-Seater?
Years ago, Ford offered the Flex–a unique, box-shaped seven-seater that was either a station wagon, an SUV, or a minivan, depending on who you asked. Sharing its platform with the Ford Taurus, the Flex offered buyers an affordable option for a seven-seater family car that wasn't a massive, gas-guzzling, body-on-frame off-roader. Despite occupying a niche segment, the Ford Flex proved to be relatively popular, selling over 300,000 units during its 11-year production run. Even with consistent year-over-year sales figures, Ford decided to discontinue the full-size crossover after its 2019 model year with no direct replacement. These days, it's incredibly difficult to find a seven-seater vehicle capable of hauling a large family, along with their luggage and some trinkets, that isn't either an expensive, less-than-attractive minivan or a gargantuan SUV. One example that does spring to mind is the Mercedes-Benz GLB-Class, which offers the seating capacity and aesthetics of the much larger GLS-Class, without the massive proportions and eye-watering price tag. If Ford were to revive the Flex, perhaps taking on a similar approach to the GLB-Class could be a fitting, modern take on the original Flex. By downsizing the model and optimizing the Ford Maverick compact pickup truck platform to accommodate a third row of seating, Ford could offer North American buyers a budget-friendly alternative to the more luxurious and more pricey Mercedes-Benz GLB-Class. Perhaps a performance variant akin to the Mercedes-AMG GLB 35, based on the Ford Maverick Lobo street truck, could make an appearance in the Ford Flex model lineup as well. Considering the Ford Maverick is roughly 2 feet longer than the Bronco Sport it shares its platform with, the Maverick offers an excellent foundation for a compact seven-seater SUV. The third row of seats could sit where the pickup truck bed would otherwise be found, with the ability to stow them away for bountiful cargo space. Keeping things frugal, the revived Ford Flex could share the same powertrain options as the Maverick pickup, including a 191-horsepower 2.5-liter hybrid four-cylinder engine. For buyers who want a bit more pep in their step and the added confidence of all-wheel drive, the 2.0-liter EcoBoost four-cylinder that produces 250 horsepower and 277 lb-ft of torque could make for an excellent optional upgrade. Trim levels could mirror those of the Maverick as well, including a sub-$30,000 base model XL trim, the mid-level XLT trim, and the well-equipped Lariat. For those who desire a bit more uniqueness, the Lobo package could offer a standard EcoBoost engine, sport-tuned suspension, tweaked steering and brakes, and cosmetic enhancements such as rally-inspired 19-inch alloy wheels and a unique grille, just like the Ford Maverick Lobo. A premium, off-road-focused Tremor package could pair the same standard 2.0-liter EcoBoost engine with an off-road-tuned suspension, a locking rear differential pulled from the Bronco Sport Badlands, and chunkier all-terrain tires. Compact yet spacious 7-seaters have come and gone from the North American market. Examples such as the Mazda5, the seven-seater variant of the Volkswagen Tiguan, and the Mercedes-Benz GLB-Class have offered plenty of families all the seating they need in a vehicle without the unnecessary cost and burden of a much larger SUV. For some reason, however, many of these vehicles seem to have disappeared from the North American market altogether. Now, the resurgence of compact pickup trucks that blend basic utility with compact convenience may offer manufacturers the opportunity to create family-focused variants that leverage their longer wheelbases compared to their crossover SUV alternatives. Based on the foundations of the Maverick pickup truck, a revived Ford Flex could serve as Ford's entry-level seven-seater family crossover. With frugal hybrid powertrains, street performance variants, and an off-road-focused Tremor package, an updated Ford Flex would surely earn its keep within Ford's model lineup in no time. Although this idea is purely hypothetical for now, it wouldn't surprise us if Ford decided to create new models using the same platform shared between the Maverick, the Bronco Sport, and the Escape, that are purpose-built to attract more specific buyers, such as families looking for affordable seven-seater utility, or perhaps even a small delivery van. For the time being, though, families looking for a smaller way to get their hands on three rows of seating will have to look towards the capable and practical Mercedes-Benz GLB-Class. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Forbes
5 hours ago
- Forbes
EV U.S. Sales Lag Will Reprieve ICE, Boost Hybrids
ICE versus EV getty Every other new car bought by Americans in 2030 was supposed to be electric, but as the Trump Administration clears away EV incentives and targets, the total is likely to be less than half that and offer a lifeline to gas powered vehicles and hybrids That represents an unexpected new lease of life for the likes of GM , Ford, and Stellantis brands like Chrysler, Dodge, Jeep and Ram and their combustion technology. They were highly dependent on internal combustion engines and were either slow or reluctant to embrace EVs. A combination of tax credit rollbacks, emissions standards delays and the removal of the Biden Administration and its call for a 50% share for EVs in the new car market in 2030 is a boost for ICE. Manufacturers will also be busily raising production of hybrids, plug-in hybrids, and extended range electric vehicles*. Consultants Roland Berger put it this way in a recent report. 'Delayed adoption of BEVs (EVs) will have cascading effects on the entire automotive value chain, prolonging profitability challenges for electrification-focused players and extending the window of opportunity for ICE-focused legacy players,' the report said. Analysts have been scrambling to slash their forecasts for U.S. EV sales in 2030. Investment bank UBS says EVs will only reach 24% of the new car market or 2.7 million vehicles. Four months ago UBS was predicting 32%. U.S. EV market share is currently around 10%. BloombergNEF now predicts 27%, down from almost 48%. Investment researcher Jefferies is even lower at about 20% along with Roland Berger. Roland Berger was projecting around 40% under Biden's watch. 'Actions taken by the Trump administration to loosen light vehicle emissions standards have effectively halved our forecast for U.S. electric vehicle adoption by 2030 – We now only expect about 20% BEV sales by 2030,' said Brandon Boyle, Senior Partner and Americas Automotive lead at Roland Berger. This compares starkly with Europe's ambitions. The European Union has decreed EV sales shall reach about 80% of new vehicle sales by 2030 on the way to 100% by 2035. Given current market share is barely 20% in Europe, some major humble-pie eating is on the cards. The Mazda MX-30 R-EV is an extended range electric vehicle equiped with a small rotary gasoline ... More engine (Photo by Sjoerd van) Getty Images / Sjoerd van der Wal 'The U.S. market has different dynamics (than Europe): more rural driving, less dense urban cores, and a political environment that could shift depending on the 2028 (Presidential) election,' said Curt Hopkins, CEO of MCQ Markets . MCQ Market says it is a FinTech firm making high-value assets accessible and investable. 'I wouldn't call it a comeback for ICE, but it's not going away overnight either. Hybrids and plug-in hybrids are still very much part of the transition-especially for consumers who aren't quite ready for a full battery-electric experience. Expect those to play a meaningful but gradually shrinking role through the decade,' Hopkins said. Bernstein Research analyst Daniel Roeska said at some point EV demand will accelerate again. Maybe after the 2028 election or after 2030. 'It (the expectation) won't be 50% for a long while,' Roeska said in an interview. '(General Motors, Ford and Stellantis) agreed that U.S. electrification will take a lot longer. Even if the target picture of high EV share in the U.S. has not changed, (manufacturers) are waking up to the fact that they must improve EV profitability without significant volume growth and maintain investments into legacy products for longer,' Roeska said in a recent report. Hard to bet against Tesla Tesla is the current EV market leader and despite a huge increase in competition and lower expectations for the overall market, is expected to retain its ascendancy, said MCQ's Hopkins. 'It's hard to bet against Tesla. They're vertically integrated, have a dominant brand, and continue to lead on software and over-the-air updates. As long as they maintain that pace of innovation, they'll likely still be the U.S. leader in 2030,' said Hopkins. According to Kelley Blue Book , the Tesla Model Y led the U.S. EV market in 2024 with sales of 373,000 and a market share of 28.6%, the Tesla Model 3 was next with 190,000 (14.6%). Then came the Ford Mustang Mach-E with 52,000 or 4.0%. 'That said, keep an eye on some dark horses. Chinese automakers like BYD and NIO are getting serious about international expansion, and if trade policy allows, they could become a factor in the U.S. by the end of the decade.' The All-Electric Ford Mustang Mach-E (Photo by) Getty Images 'Among the legacy automakers, Ford, GM, and Volkswagen have all shown real progress. Their ability to scale EV production and leverage existing dealer networks could help them close the gap, especially as more affordable models hit the market,' according to Hopkins. Twice the power, half the weight, half the cost He doesn't expect any game-changing battery technology before 2030, just incremental improvements in battery design. The long- promised solid-state battery revolution – twice the power, half the weight, half the cost - isn't close as researchers stumble over mass production techniques. And the trouble is that as consumers hear about this huge, imminent improvement, they are likely to be wary of buying an EV, and risk having its residual value torpedoed by game-changing technology. That could put the skids on EV demand as 2030 approaches. More bad news for EV makers came this week, courtesy of a survey of 15,000 drivers around the world by oil-giant Shell. The survey showed drivers in America are becoming more reluctant to switch to EVs from ICE vehicles. Those considering switching fell three percentage points to 31% compared with a year ago. In Europe, the reluctance was more ominous given the massive EV targets set for 2030. According to the survey, 41% said they would consider switching to an EV, down from 48% last year. Shell operates 75,000 charging points around the world including the U.S., Europe and China. *(Hybrids use computer power to combine for maximum efficiency with gasoline engines, and have relatively small batteries. They provide maybe 1 mile of electric-only driving. PHEVs have bigger batteries which can be charged independently and can provide up to 75 miles of electric-only transport. EREVs, like the Mazda MX30 R-EV, use small combustion engines to charge the battery. The MX30 R-EV is always powered by electricity.)
Miami Herald
8 hours ago
- Miami Herald
Ford isn't going to love RAM's new warranty offering
Starting with the 2026 model year, RAM is doubling down on its comeback strategy by offering something no other full-size truck brand does: a 10-year or 100,000-mile limited powertrain warranty. That's right-twice the current coverage on gas-powered RAM trucks, and a full five years longer than what Ford and GM currently offer. It's not just the half-ton RAM 1500 that's getting the extra protection. The new warranty extends to heavy-duty 2500 and 3500 models, chassis cab trucks, and even the ProMaster commercial van. Buyers of the off-road-ready Power Wagon and high-performance RHO also qualify. The only real exclusions? Fleet buyers and the all-electric ProMaster EV. That means for individual buyers, whether purchasing or leasing, this warranty could be a serious reason to reconsider a Ford F-150 or Chevy Silverado. So why the sudden move? According to RAM CEO Tim Kuniskis, the answer is simple: consumer behavior has shifted. Today's truck buyers are financing over longer terms and holding onto their vehicles longer than ever-12.6 years on average. Yet no truck brand has changed their warranty to reflect that reality. "We think this gives people a real reason to switch," Kuniskis said. And he's not wrong. Truck buyers are famously brand-loyal, with roughly 75–80% sticking with the same make when they buy again. But loyalty can shift if one brand clearly takes better care of its owners-especially in the long haul. Offering a longer warranty also sends a strong message: RAM believes in the durability of its new powertrains. That includes the returning 5.7-liter HEMI V-8, now offered once again as an option on the 2026 RAM 1500, and the twin-turbo Hurricane inline-six that debuted just last year. RAM is coming off a rocky year. The 2025 RAM 1500 launch hit production delays, early trims were priced too high, and removing the V-8 left a bad taste for longtime fans. But the brand is attempting to turn the page. Under new leadership, including Kuniskis' return from retirement, RAM has slashed prices, brought back the HEMI, and even announced a NASCAR comeback for 2026. The company has also rolled out a new marketing push with the tagline "Nothing Stops RAM". This warranty announcement isn't just a sales gimmick; it's part of a larger turnaround strategy designed to restore consumer confidence and boost conquest sales. Ford and Chevy now face a choice: match RAM's warranty or risk looking second-best in a segment where perception matters as much as specs. So far, neither has hinted at making a similar move. That leaves RAM as the sole brand offering a decade of peace of mind on core powertrain components: engine, transmission, transfer case, driveshafts, and axles. And in a world where trucks now cost as much as some luxury cars, that could be a powerful differentiator. If Ford and GM aren't worried yet, they probably should be. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
