Perfect Moment reports preliminary annual loss
Perfect Moment said preliminary full-year revenue is expected to decline 12% to $21.4 million, despite a 2.6% increase in revenue in the fourth quarter.
Excluding Hugo Boss collaboration revenue, which concluded in fiscal 2024, annual revenue rose approximately 1% year-over-year.
The revenue decline was partly attributed to the bankruptcy of Matches Fashion, one of the brand's largest wholesale partners, as well as increased investments in leadership, infrastructure, and brand repositioning. As a result, the company expects to report a net loss of approximately $16 million for the year.
Still, digital engagement and brand visibility continued to surge in fiscal 2025. Content featuring Perfect Moment reached more than 934 million people organically.
Digital media coverage drove over 16.6 billion monthly unique visitors globally over the 12-month period, up 108% year-over-year, while social media followers grew 15% to over 440,000 across Instagram, Facebook, and TikTok.
The year also included high-profile collaborations with Johnnie Walker Blue Label and the BWT Alpine Formula 1 Team.
'This past year has been one of consolidation and transformation,' said Perfect Moment chairman, Max Gottschalk.
'We've taken decisive steps to meaningfully upgrade our management team, address inefficiencies and instill a culture of operational discipline. I'm extremely excited about the trajectory we are now on—and this is just the beginning.'
Under a new senior leadership team, which includes talent from Canada Goose, LVMH, and Timberland, Perfect Moment has begun executing a focused strategy aimed at long-term profitability and brand equity growth.
Notably, the London-headquartered luxury skiwear brand secured over $12.7 million in wholesale pre-orders for its Autumn/Winter 2025 season, up 30% over the prior year and a new company record (excluding past collaborations). Since September, Perfect Moment has also signed five new regional agencies and opened 50 new accounts globally, expanding its sales footprint.
The launch of U.S. and European distribution hubs, along with enhanced logistics, has led to lower duties and operating expenses. Moreover, the brand has reduced its reliance on promotions.
Looking ahead, the company plans to expand beyond ski into year-round luxury outerwear and accessories.
'Our strategy is clear: to expand from slope to après, blending technical performance with fashion-led design across seasons,' said Jane Gottschalk, president and chief creative officer. 'We have built a community, not just a customer base, and we are ready to take our brand to the next level.'
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