Winter in Style: 4 Must-Have Overcoats on Myntra This Season
Myntra has emerged as the fashion destination of choice of millions of Indians seeking quality, style and pocket-friendly prices. Just when the winter season approaches, Myntra counters in with a well-edited assortment of outerwear that is as comfortable as it is fashionable. A perfect overcoat is your ally in case you are going to work, to brunch, or even to walk out in the cold.
StyleCast x Revolte – Women Solid Notched Lapel Overcoat
Image source - Myntra.com
Order Now
The StyleCast x Revolte overcoat is classic, clean, and confidently stylish. With a sharp notched lapel and solid color, it gives you that structured winter look that's both versatile and timeless. Ideal for office days or elegant outings.
Key Features
Structured design with a notched lapel
Solid, versatile color
Tailored finish for a formal edge
Warm yet lightweight
Goes with both jeans and trousers
May feel a bit formal for super casual outfits
Trendyol – Shawl Collar Double-Breasted Overcoat
Image source - Myntra.com
Order Now
This Trendyol double-breasted overcoat is all about chic and cozy. The shawl collar makes it soft and graceful and the double-breasted buttons make it bold and classic. An ideal winter basic in case you are a fan of easy layering.
Key Features
Soft shawl collar design
Double-breasted front for warmth and style
Medium-weight material for comfort
Great layering piece
Elegant fit for smart-casual wear
May not suit petite frames due to bulkier collar
All about you – Regular Fit Overcoat with Waist Tie-Up
Image source - Myntra.com
Order Now
This all about you overcoat is a warm piece with a bit of the feminine touch. The waist tie up gives your figure a good shape and the regular fit can be layered with something underneath. It is the most appropriate coat when one desires to be elegant and still be comfortable.
Key Features
Belted waist tie-up for flattering shape
Regular fit allows layering
Soft fabric for daily wear
Feminine, elegant aesthetic
Great for casual and semi-formal occasions
Not the warmest option for extremely cold climates
KPOP – Single-Breasted Longline Overcoat
Image source - Myntra.com
Order Now
KPOP longline overcoat by KPOP features a bold modern fit which is sleek and powerful. It has a single-breasted closure and a slim design, which makes it look polished and minimal and matches any winter ensemble.
Key Features
Longline cut for added coverage
Single-breasted design for simplicity
Clean, structured silhouette
Lightweight yet cozy
Ideal for urban or professional wear
Longline length may overwhelm shorter heights
The thing about a great winter overcoat is that it is never really about keeping warm it is about how you continue to wear your style into the winter. Myntra offers you an outerwear combination which is versatile and fits all your requirements, be it office wear, weekend brunch or a casual outing. Myntra has a great selection so you can bet that there is something there that will fit your body, your style and your plans this winter. Whether it is reliable brands, quick delivery, and seasonal offers, shopping on Myntra is convenient and pleasing. And hence do not merely layer, layer with style. Make this winter your most stylish one yet.
Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
5 hours ago
- Mint
Apparel retailers reset their summer calendar with early end-of-season sales as consumer spending cools
New Delhi: Apparel retailers that have advanced their summer sales this year in response to months of sluggish demand have stumbled upon some interesting insights. For one, evolving consumer behaviour has left them competing not just with other retailers but with entirely unrelated sectors. Retailers are also striving to be nimbler to keep shoppers engaged, and hoping that the government's moves to boost consumption revives demand by the festive season towards the end of the year. 'Several leading brands, including H&M, Marks & Spencer, and RBL, have already kicked off their sales from mid-June,' said Pushpa Bector, senior executive director and business head, DLF Retail, which operates malls in the Delhi-National Capital Region. 'This year, brands are responding with sharper pricing and a wider range of offers, making this a strong retail moment across categories.' In India, summer end-of-season sales usually commence during mid-to-late June and go on till end-July or even August. This year, however, several brands advanced their summer season sales by a week or two, with a focus on liquidating excess stock and adapting to a market where consumers are spending on experiences over discretionary purchases. 'This trend isn't limited to India—it reflects a broader global pattern,' said Nitin Chhabra, chief executive officer of Ace Turtle, which operates brands such as Lee and Wrangler in India and has advanced its summer sales by a week this year. 'Consumers worldwide are increasingly allocating a larger share of their spending towards travel and experiential activities, which has had a direct impact on discretionary retail categories like (apparel),' said Chhabra. 'The government's announcement of no income tax for individuals earning up to ₹ 12 lakhs, along with three interest rate cuts by the (Reserve Bank of India), is expected to boost disposable income and reinvigorate consumer spending—especially among India's growing middle class. We expect these positive measures to start yielding results and translate into increased sales by Diwali,' he added. Retail sales in April grew by a mere 4% from a year earlier, according to the Retailers Association of India's data released last month. Apparel sales grew 5%, while footwear sales were up 2%. Large offline retailers such as Aditya Birla Fashion and Retail Ltd have been calling out a challenging consumption environment, especially for discretionary categories, over the previous two-three quarters. Unlike traditional retail, online sales have become a constant through the year. Digital marketplaces and e-commerce platforms, including direct-to-consumer or online-first brands, prefer hosting sales across categories such as beauty, apparel, and electronics at different times during the year. Online fashion retailer Myntra, a subsidiary of Walmart-owned Flipkart, held its flagship 'End of Reason Sale' between 31 May and 12 June this year. Last year, Myntra similarly began its summer sale on 31 May but concluded it on 7 June. A Myntra spokesperson said orders during the retailer's latest flagship sales doubled over business-as-usual days, and that the sales saw a 1.3 time increase in new customers over last year's edition. Rival Ajio, owned by Reliance Retail Ltd, also hosted its 'Big Bold Sale' during the same period as Myntra this year. 'The discounting landscape has evolved considerably. With rising competition and more sale-led triggers across platforms, brands today are optimizing for longer sale windows to stay relevant,' said Sidhant Keshwani, founder and CEO of ethnic wear brand Libas, adding that online discounting has definitely influenced broader retail behaviours. Libas has already concluded its end-of-season summer sale and is gearing up for its 'Purple Day Sale', its flagship annual event, which is set to go live between late July and early August, followed closely by the launch of its autumn-winter collection. 'There are several contributing factors. With the festive season approaching earlier this year, we're seeing a clear shift in consumer purchase patterns—shoppers are starting earlier and shopping more mindfully,' Keshwani said. 'At our end, we've expanded our assortment significantly, both in terms of stock-keeping units and new categories, which has allowed us to tailor our discounting and marketing strategy more effectively,' he added. 'While promotional events continue to perform, what's been most encouraging is the 20-30% full-price sell-through we're seeing across key product lines,' he said. Sanjay Vakharia, co-founder and CEO of denim brand Spykar, said demand for apparel has been subdued so far this year, including because of the brief India-Pakistan conflict that kept people from shopping, particularly at malls, in some states. Despite that, Spykar, which began its summer season sale this week and will conclude it by 31 July, is focusing on driving margins and bringing fresher collections to its stores, said Vakharia. 'We are going to control and curtail the period of sales so we can get in more freshness, and offer merchandise to consumers at a full price and curb the habit of customers waiting for end-of-season sales,' he said. Nishank Joshi, chief marketing officer at Nexus Select Malls, which operates 19 malls in India, said brands are becoming smarter in response to greater competition. 'While the early monsoon may have had a small impact the larger story is that Indian retail is becoming sharper, more responsive, and more in tune with what customers want and when they want it,' Joshi said. 'This year is not just about shifting timelines for EOSS (end-of-summer sales), but it reflects a shift in how brands, retailers, and consumers think. Today, brands are more flexible and consumer-focused to stay relevant and competitive.'
India.com
5 hours ago
- India.com
Winter in Style: 4 Must-Have Overcoats on Myntra This Season
Myntra has emerged as the fashion destination of choice of millions of Indians seeking quality, style and pocket-friendly prices. Just when the winter season approaches, Myntra counters in with a well-edited assortment of outerwear that is as comfortable as it is fashionable. A perfect overcoat is your ally in case you are going to work, to brunch, or even to walk out in the cold. StyleCast x Revolte – Women Solid Notched Lapel Overcoat Image source - Order Now The StyleCast x Revolte overcoat is classic, clean, and confidently stylish. With a sharp notched lapel and solid color, it gives you that structured winter look that's both versatile and timeless. Ideal for office days or elegant outings. Key Features Structured design with a notched lapel Solid, versatile color Tailored finish for a formal edge Warm yet lightweight Goes with both jeans and trousers May feel a bit formal for super casual outfits Trendyol – Shawl Collar Double-Breasted Overcoat Image source - Order Now This Trendyol double-breasted overcoat is all about chic and cozy. The shawl collar makes it soft and graceful and the double-breasted buttons make it bold and classic. An ideal winter basic in case you are a fan of easy layering. Key Features Soft shawl collar design Double-breasted front for warmth and style Medium-weight material for comfort Great layering piece Elegant fit for smart-casual wear May not suit petite frames due to bulkier collar All about you – Regular Fit Overcoat with Waist Tie-Up Image source - Order Now This all about you overcoat is a warm piece with a bit of the feminine touch. The waist tie up gives your figure a good shape and the regular fit can be layered with something underneath. It is the most appropriate coat when one desires to be elegant and still be comfortable. Key Features Belted waist tie-up for flattering shape Regular fit allows layering Soft fabric for daily wear Feminine, elegant aesthetic Great for casual and semi-formal occasions Not the warmest option for extremely cold climates KPOP – Single-Breasted Longline Overcoat Image source - Order Now KPOP longline overcoat by KPOP features a bold modern fit which is sleek and powerful. It has a single-breasted closure and a slim design, which makes it look polished and minimal and matches any winter ensemble. Key Features Longline cut for added coverage Single-breasted design for simplicity Clean, structured silhouette Lightweight yet cozy Ideal for urban or professional wear Longline length may overwhelm shorter heights The thing about a great winter overcoat is that it is never really about keeping warm it is about how you continue to wear your style into the winter. Myntra offers you an outerwear combination which is versatile and fits all your requirements, be it office wear, weekend brunch or a casual outing. Myntra has a great selection so you can bet that there is something there that will fit your body, your style and your plans this winter. Whether it is reliable brands, quick delivery, and seasonal offers, shopping on Myntra is convenient and pleasing. And hence do not merely layer, layer with style. Make this winter your most stylish one yet. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Time of India
11 hours ago
- Time of India
Myntra's entry to quick commerce in Delhi-NCR and Mumbai hold key considerations
Live Events Amidst critical operational challenges in the quick commerce sector related to hiring and retaining delivery partners, ecommerce major Myntra has rolled out its 30-minute delivery service M-Now in Delhi NCR and piloted M-Now in Bengaluru in December last year, initially with about 10,000 stock-keeping units (SKUs). ET had reported on December 4 that the online fashion company plans to take the service to Mumbai, New Delhi and Pune in the coming chief executive Nandita Sinha, had told ET in an interview that the fashion etailer had identified significant demand from fashion-first and trend-focused premium customers for quick deliveries, adding that customers are looking for access to their preferred brands with speedy M-Now, customers can find collections from nearly 600 brands, including Vero Moda, Mango, Calvin Klein, Tommy Hilfiger, Levi's, Dyson, YSL, Prada, Carolina Herrera, Huda Beauty, the company said.M-Now's presence in Delhi-NCR makes it pivotal in joining the quick commerce race, and offering multiple brands in one click. In April, data sourced by ET revealed that Myntra is seeing sharp growth in vacation-related shopping. Summer-ready styles in apparel and footwear—such as sundresses, skirts, shorts, cotton shirts, swimwear, flip flops and sandals—are seeing strong said demand for these categories rose around 2.2 times year-on-year in March and April compared to the beginning of the year. Popular brands in this space include H&M, MANGO, Puma, Crocs, US Polo, Tommy Hilfiger, Adidas, Trendyol and Levi' products readily available with convenient return options are likely to spur demand on quick commerce platforms like M-Now, Myntra's M-Express has already been popular with customers, delivering orders in one to two business expanding to Delhi-NCR and Mumbai region would open opportunities to tap urban consumers looking for quick FY24, Myntra posted a net profit of Rs 30.9 crore against revenue of Rs 5,173.7 commerce now accounts for 20% of India's ecommerce market and is growing at a rate of 50% annually, Walmart International chief executive Kathryn McLay said in May Walmart-backed Flipkart's Q-comm entity Flipkart Minutes, is targeting 800 dark stores by the end of 2025. Companies such as Zepto are in advanced talks with Edelweiss Alternative Asset, domestic family offices and smaller credit funds for around Rs 1,500 crore structured had an annualised GOV of $3.6 billio n in the quarter ended December 31, 2024. Swiggy Instamart posted an annualised gross sales run rate of $1.8 billion in the same price becomes the primary differentiator for these apps with near-similar user experience, intense discounting and attendant cash burn are likely to intensify further, a recent report by ET highlighted. This month, average discounts across categories rose to 20–25% on maximum retail price compared to below 10% two years ago across various quick commerce platforms, including for segments like dairy and groceries, the sources said.
