WPP replaces GroupM with AI-powered WPP Media
WPP
today launched
WPP Media
, replacing
GroupM
as its global media company. This move marks a strategic shift to meet rising demand from marketers for fully integrated, AI-driven solutions that connect media, data, and production at scale.
Managing over $60 billion in annual
media investment
, WPP Media works with more than 75% of the world's top
advertisers
across 80+ markets. WPP Media is the largest
media agency network
in India.
Existing agency brands—Mindshare, Wavemaker, and EssenceMediacom—will remain under the new WPP Media umbrella, continuing to serve clients with dedicated teams and shared access to technology, capabilities, and support services.
WPP Media is integrated with WPP's broader global agency network through WPP Open, the company's AI-enabled marketing system. Backed by £300 million in annual investment and leading AI partnerships,
WPP Open
will power advanced capabilities across creative, data, commerce, production, and media delivery—making it the most comprehensive platform in the industry.
WPP Media will enable advertisers to unify their media, data, and production strategies and manage owned, earned, shared, and paid media holistically. The offering includes advanced measurement, analytics, and connected commerce tools to deliver personalisation at scale.
As part of its transformation, WPP Media is also investing in future-focused learning and development initiatives to build career pathways and equip employees to lead in the AI era.
Brian Lesser, CEO of WPP Media, said: 'Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we're helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create.'
Mark Read, CEO of WPP, said: 'We believe that WPP is the strongest marketing partner for the world's leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions. Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients.'
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