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Yahoo
3 days ago
- Business
- Yahoo
Madison Avenue Braces for the AI Apocalypse
Is the advertising industry staring down its 'let them eat cake' moment? Thousands of media and tech executives are descending on France for the annual Cannes Lions festival (June 16 to 20), where they will schmooze and sip Aperol Spritzes at parties, and perhaps commiserate in between panels at Meta or Spotify Beach, or on one of the dozens of yachts docked in the harbor. The talk of the town is what one veteran media exec frames as the 'insane chaos and disruption' that AI is beginning to unleash as the major ad agencies and buying firms slash thousands of jobs in the name of automation and consolidation. More from The Hollywood Reporter Battle of the Cool Kids: Inside the A24, Neon and Mubi Turf War Soapy "Verticals" Helping to Keep Hollywood Employed in L.A. As Film and TV Projects Leave RichCo vs. PoorCo: Not All Spinoffs Are Created Equal It already is being felt at the very top of the industry: Just days before the Cannes Lions kickoff, WPP CEO Mark Read revealed his intention to depart at year's end, reassuring staff that 'we are now leading the way as AI transforms marketing' and that the company is equipped 'to face the future confidently and capture the opportunities ahead.' And Omnicom and IPG are lurching toward a $13 billion megamerger, which is premised on creating an ad giant that will be 'poised to accelerate innovation and harness the significant opportunities created by new technologies in this era of exponential change,' as Omnicom CEO John Wren said when unveiling the deal. That exponential change, ad agency veterans say, is based on a few things: The practice of buying and selling, which was once hashed out in smoke-filled rooms and at glitzy events, is already increasingly automated, and AI will only turbocharge that as potential AI agents tasked with creating full media plans are deployed. On the creative side, AI will dramatically change the creation of ads themselves. Meta, for example, wants to have AI tech in the market allowing brands to create, target and deploy ads by the end of next year. Across the industry, tools are being developed that allow brands to upload images of their product, which can be quickly iterated into dozens of ads or video spots. The end result is a business that could be radically smaller. 'I'm afraid that in a couple of years, the big ad agencies will be a shadow of what they are today,' admits the former CEO of a top Madison Avenue firm. 'Nothing can match human creativity and experience, but from research to placement to creative, a lot of what the agencies have done can be replicated pretty well by AI.' Not everyone agrees that the end is near. And that includes Alex Schultz, the CMO of Meta. 'We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters. And we're seeing agencies using AI in a way that is aligned with this vision already,' Schultz wrote on LinkedIn last month. 'Advertisers, including our marketing teams at Meta, also rely on their agencies to make decisions across channels and across platforms. While we think there will ultimately be more automation in marketing, the role that agencies play is going to become ever more important through their ability to plan, execute and measure across platforms.' Still, the AI revolution is coming. Last year, Coca-Cola released an ad created using generative AI tools, and in June, the prediction market Kalshi placed an ad during the NBA Finals (on the YouTube TV stream, at least) that was created entirely using Veo 3, Google's new video generation model. Thomas Iljic, the product lead at Google Labs responsible for Veo 3, tells The Hollywood Reporter that when it comes to using the tech for advertising, it 'seems extremely promising, but I would say it's still very early in terms of gauging the size of the market.' While the ad business will face the brunt of disruption first, the media business writ large will have to grapple with the consequences — and what comes next. Everyone in Hollywood is aware of the threat that generative AI poses to production, but less focus has been placed on the disruption to processes. Meta and Google dominate digital ads, and when Amazon is added in, the three companies gobble up more than 60 percent of all ad dollars (excluding China), per Magna, and analysts see the potential for AI to further entrench the tech giants. 'A key risk we see for smaller platforms is the further entrenchment of large-scale platforms and the inability to compete on scale of capital, engineering resources and [first person] data,' Goldman Sachs' Eric Sheridan wrote May 7. Streaming services are among those smaller platforms, serving up digital ads to consumers. Tech giants have a 'very different cost model, and it's allowed them to plow revenue into AI, into ad targeting, into tech areas where I think traditional media is just slower to innovate,' says Kate Scott-Dawkins at WPP Media. But traditional media is giving it a go. Major media companies have already reorganized themselves to enable more automated ad buying and transacting, with data-heavy approaches, targeting, and guarantees. The scatter market that used to take place over games of phone tag now happens automatically in custom software. As the digital giants roll out more AI-driven ad options, streamers and publishers will have no choice but to follow. Of course, some streamers are already thinking about the looming disruption. At this year's upfront, both Netflix and Amazon unveiled AI-powered ad formats, that use the tech to blend an existing ad to whatever content the viewer is watching. TikTok unveiled its own AI ad format at Cannes Lions this week. Others will follow. But entertainment giants do have an ace up their sleeve: For major ad deals involving top brands, the human touch is likely to remain, and with live sports still among the most valuable content on the planet, those deals are unlikely to dissipate anytime soon. One ad sales exec predicts that companies will create more big, tailored bundles for clients that use sports as a hub, with other content like news and entertainment as spokes that can support it, and automated ad buying at the outer rim, more tailored to on-demand entertainment fare. But the not-too-distant future also carries with it enormous uncertainty around what content consumers will be watching, where they watch it, how ads are sold and consumed, and other big picture questions that would have seemed like science fiction not long ago. Creator-driven platforms like YouTube, Instagram and TikTok have disrupted the consumption of content, and the creation of content, and AI could further fragment that world. 'I think what maybe people aren't ready for, is what happens with the explosion of machine generated content or AI generated content, and to what extent do these platforms allow that to flourish,' Scott-Dawkins says. 'To what extent do they try and tamp that down to keep the sort of authentic, person-driven narrative that they've had with users historically?' YouTube CEO Neal Mohan, for example, took to the stage at Cannes Wednesday to announce that Veo 3 would be added to its Shorts platform later this summer, enabling easier, faster use of the Google AI tool. 'The possibilities with AI are limitless,' Mohan said. 'A lot can change in a generation. Entertainment itself has changed more in the last two decades than any other time in history. Creators led this revolution.' For what it's worth, one top tech exec says that while AI content on user-generated platforms is inevitable, human creativity is still likely to be what people engage with most, though it may be augmented by AI tools. The future of ads will likely be similar. 'Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI,' WPP Media CEO Brian Lesser said May 28 in connection with the launch of the company. Or as Apple vp Tor Myhren declared at a Cannes Lions event this week: 'The good news is AI is not going to kill advertising. The bad news is AI is not going to save advertising. We've got to save ourselves, by believing in what's always made this industry special: human creativity.' So it goes that perhaps it is the art of buying and selling ads that may itself by supplanted by AI, even if humans retain some semblance of creative control. JPMorgan analyst David Karnofsky, in a June 9 report, outlined discussions with media buyers who describe 'a Minority Report-esque world where advertising is personalized through virtual reality, digital, and physical media. Consumers may start to outsource purchasing decisions to AI agents (which we are already seeing in the clothing industry with Stitch Fix).' However even in that world outlined by JPMorgan where science fiction becomes reality, there is a silver lining for old-fashioned advertising. 'In this scenario, media buyers highlighted that AI buyers may understand a consumer's goals, budget, habits, and use that information to make decisions on your behalf and communicate with AI sellers — however, advertising would still play an important role in providing information that prompts consumers to highlight and update their goals/ instructions for their AI agents,' Karnofsky writes. No need to call that 1-800 number or visit that website, just tell your AI agent about that AI-created Super Bowl ad, and it will do the rest. This story appeared in the June 18 issue of The Hollywood Reporter magazine. Click here to subscribe. Best of The Hollywood Reporter How the Warner Brothers Got Their Film Business Started Meet the World Builders: Hollywood's Top Physical Production Executives of 2023 Men in Blazers, Hollywood's Favorite Soccer Podcast, Aims for a Global Empire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Independent Singapore
4 days ago
- Business
- Independent Singapore
Outgoing WPP CEO says AI is ‘disrupting' the advertising industry and will soon make the world's expertise available to everybody at low cost
INTERNATIONAL: Artificial intelligence (AI) has sparked debate over its impact on jobs, and while experts say AI can't replace humans in the workforce , WPP's outgoing CEO Mark Read said it is 'totally disrupting' the advertising industry and 'unnerving' investors, CNBC Make It reported. Tools like OpenAI's DALL-E, Google's Veo, and Midjourney can now create images and video content in seconds. 'AI is going to make all the world's expertise available to everybody at extremely low cost,' Mr Read said, noting that the best lawyers, psychologists, radiologists, accountants, and advertising creatives may soon be driven by AI. Mr Read said during London Tech Week that around 50,000 WPP staff are now using WPP Open, the company's AI-driven marketing platform, adding that this is his 'legacy' in many ways. He said that as AI impacts the creative parts of ad businesses, it has driven industry consolidation. He noted that companies will need to adapt to how AI is changing everything, from creating briefs and media plans to running ad campaigns. See also Facebook says to block foreign state media ads for US election French advertising giant Publicis Groupe's CEO, Maurice Lévy, echoed this, saying the industry is undergoing a 'huge transformation' due to the disruptive effects of AI. He noted that image and video generation has sped up content production, while automated messaging systems now make personalisation much easier. However, Mr Lévy noted that users should not believe 'AI is more than a tool.' While he believes AI will 'destroy some jobs,' he said AI will 'transform jobs and will create more jobs'—the same impact the internet and smartphones brought before. Still, analyst Nicole Denman Greene from Gartner warned that people may not trust brands that rely too much on AI, as a Gartner survey last year found that 82% of consumers want companies using generative AI to preserve jobs, even if it means earning less profit. Ms Greene said advertisers should shift their focus from what AI can do to what it should do. This includes creating groundbreaking insights, reaching diverse and niche audiences, helping brands stand out, and delivering more personalised experiences to consumers. In Singapore, four in 10 businesses have adopted AI across various areas, including advertising, marketing, customer service, operations and logistics, product management, and workforce management. /TISG Read also: Nvidia CEO says that if he were a student today, he would learn AI to have a successful career Featured image by Depositphotos (for illustration purposes only)
Forbes
5 days ago
- Business
- Forbes
Cannes Lions Gathers Ad Business As WPP Media Report Flags Challenges
Brand marketing and management, branding or rebranding concept. 3d illustration of a magnifying ... More glass over golden and black words. As the ad industry kicks off the annual Cannes Lions Festival of Creativity, the sunny climate of the Cote d'Azur can't mask the storm clouds that surround many in the business. WPP Media's latest Global Midyear Forecast, This Year Next Year, certainly doesn't provide a completely dour forecast, but does highlight the gravity of challenges confronting marketers, agencies, publishers, and their employees. WPP Media itself has undergone a tumultuous last couple of years, including the recent announcement that Mark Read, CEO of WPP itself, is leaving the company. WPP Media, WPP's media buying arm, is still the world's largest media buyer, but it ditched the familiar GroupM brand name and folded leadership of its agencies, Mindshare, Wavemaker and EssenceMediacom, into one central organization. The reorganized company has announced layoffs and recently lost several significant clients to Publicis. Of course ad industry disruption is hardly limited to WPP Media. No matter the environment, WPP Media's new forecast provides a number of timely insights around the ad business today and its pathway forward, and I spent some time with its author, Kate Scott-Dawkins, Global President of Business Intelligence for WPP Media. The sweep of the midyear forecast, including its global geography, millions of measurable media data points, and perspectives on the latest developments in AI, provides what WPP Media aims to be 'a comprehensive view of advertising [today] The WPP Media midyear forecast projects 6% growth in total 2025 ad revenue. This isn't a bad number in the context of our current global political, cultural, and environmental upheaval. But it is a drop of 22% from WPP Media's predicted growth of 7.7% just six months ago, and the report downgrades its growth expectations going forward not only for 2025 but for the next five years as well. The report notes the 'increasingly opaque economic environment [in which] many marketers have appeared to take a wait-and-see approach.' That's hardly a formula for a robust upfront market for U.S. ad sellers. And traditional TV is hardly fertile ground for any rising tide of advertising, as cable TV network revenue fell nearly 7% between 2023 and 2024, undoubtedly one of the factors driving major ad sellers in the traditional TV world to restructure themselves. One of the aspects of This Year Next Year that has garnered a good deal of attention is the growth in creator-driven ad revenue relative to the traditional video and audio media outlets. Within the world of 'content-driven advertising revenue' (think most everything but search), WPP Media defines 'creator-driven' ad revenue as that appearing on YouTube and social media platforms, and projects that this category will total nearly $185 billion in 2025, for the first time surpassing ad revenue from TV (including streaming), which the report projects to hit roughly $162 billion this year. By 2030 WPP Media projects that this creator-driven ad revenue will top $376 billion globally. Wow - did traditional media need yet another challenging datapoint? The influencer/creator economy is hardly new, but its accelerating scale demonstrates its inextricable integration into the broad ad marketplace. The WPP Media report doesn't provide much light at the end of the tunnel of Big Tech's ad revenue dominance. According to the report, the top 25 global media owners, running from Google through U.S. media companies through China's Xiaomi Global, accounted for 70% of all ad revenues in 2024. And just five companies - Google, Meta (Facebook, Instagram and What's App), ByteDance (TikTok's owner), Amazon and Chinese e-commerce leader Alibaba - accounted for 54% of all ad revenues by themselves. Amazon alone ($55.9 billion) took in more in ad revenue than the combination of all five of the major U.S. media companies (Comcast, Disney, Paramount, Warner Bros. Discovery, and Fox). And looking forward, it's not going to get easier as WPP Media projects that the digital advertising share of ad revenues (think anything but traditional video and audio) will rise from 73% in 2025 to over 87% in 2030. There are no conversations about media, advertising or most anything else these days that don't touch on AI, so of course This Year Next Year had to provide insights on developments in that area as well. The challenge, as Scott-Dawkins noted, is 'how are you going to cover this momentous revolution in a way that feels comprehensive and not obsolete as soon as we published?' In search ad revenue, or what WPP Media here calls 'Intelligence Advertising,' the report sees 7.4% growth in 2025. But as the forecast notes this includes not just traditional Google-dominated search but 'answer engines' such as OpenAI, Perplexity, Google Gemini, Grok and Anthropic. The hope that ChatGPT and AI-driven platforms might weaken the Big Tech ad revenue stranglehold may be proving illusory. For better or worse, publishers have long been desperately dependent on traditional Google searches to drive clicks and traffic to their sites. Google's introduction of AI tools such as AI Overviews, obviating the need for consumers to click on Google's blue web links, has combined with increased AI-based searches to bring about declines in publisher site traffic over the last several years as much as 50% or higher. To paraphrase what Sally once told Harry: 'You can't take it back. It's already out there.' At least the Rose will be plentiful at Cannes Lions.
Telegraph
6 days ago
- Business
- Telegraph
The British advertising giant that lost its way
Britain's top advertising executive, Mark Read, was in prescient form as he addressed a room of leading industry figures at the SXSW conference at Shoreditch Town Hall in east London last week. Talking about the impact of artificial intelligence, Read, the head of FTSE 100 advertising group WPP, said 'there will be fewer people involved' doing the work required of his business in future. Just a few days later, WPP announced that the 58-year-old would step down from the advertising behemoth at the end of this year. No one could accuse him of not leading by example. Read's departure comes after WPP lost its title as the world's largest advertising company to French rival Publicis – cementing the decline of a British media stalwart that many feel has lost its way. Now the London advertising giant, which owns well-known agencies including Ogilvy and Grey, will be tasked with appointing a successor who can breathe new life into the company – and with it the UK's advertising scene more widely. Britain's advertising industry has long enjoyed a glamorous reputation, cemented through television shows and its adland heyday in 1960s Soho. 'It's in quicksand' The £40bn industry helps the UK punch above its weight on the global stage – and the wobbles at WPP should concern anyone interested in Britain's standing around the world. 'In a way this symbolises the sludge-like decline of the UK in recent years,' says media analyst Alex DeGroote. 'This should be an exciting, thought-provoking, game-changing advertising company. It should be a bit of an icon for London, but it's in quicksand.' Read, who has worked at WPP for more than three decades, was appointed chief executive in 2018 by former chairman Roberto Quarta at a turbulent time for the company. At the time, Read was chief operating officer, having led several WPP divisions over the years. Sir Martin Sorrell, the mercurial entrepreneur who built WPP from a wire basket manufacturer in 1985 to a multinational company, had stepped down in a storm of allegations of personal misconduct, which he has always denied. The advertising group was, by anyone's reckoning, a bloated organisation that had ballooned following a hotchpotch of acquisitions under Sir Martin's tenure. Read's most pressing priority, therefore, was to slim down and simplify this 'unwieldy' corporate structure. He did so through a string of disposals, including the £2.5bn sale of a 60pc stake in market research group Kantar and, more recently, the $775m (£572m) sale of a majority stake in PR firm FGS Global. The ad boss also merged a number of agencies and restructured the business. In what will now be one of his last moves as chief executive, Read last month rebranded the group's media buying division GroupM to WPP Media in an overhaul that will lead to heavy job cuts. 'He came on board as chief executive at quite a difficult time when Sorrell was effectively ousted,' says DeGroote. 'The company is a lot simpler today than it was. The main feature of the last seven years has been simplification.' Yet beyond this simplification has been a story of decline, as WPP's growth has all but ground to a halt. In a trading update in April, WPP said it expects revenues to fall by as much as 2pc this year. For shareholders who backed WPP under Sir Martin, Read's tenure has been painful. Shares have more than halved since he took over seven years ago – falling 52pc – giving it a market value of £6bn and leaving investors nursing steep losses. WPP can point to several major client wins in recent months, including Unilever and Amazon. But it this week lost its $1.7bn (£1.3bn) Mars account to arch rival Publicis. Critics accuse Read of overseeing the demise of scores of advertising brands, among them J Walter Thompson and Wunderman. Industry figures also point to an exodus of talent as a series of mergers and lay-offs triggered a brutal game of musical chairs for staff. Ajaz Ahmed, the founder of agency AKQA who left WPP following a row with Read last year, says: 'There has been very little accountability over the past few years when you consider how much leakage of talent and clients and wasted expenditure in areas that have not driven any growth for the company.' While WPP has stalled, its competitors have taken over. Publicis last year stole WPP's crown as the largest advertising company by revenues. The upcoming merger between Omnicom and Interpublic – two other rivals – means WPP will slide further down the rankings and face a major new challenger. 'The numbers don't lie: the valuation has halved,' adds Ahmed. 'They are not growing at the same rate as their main peers and have been relegated into the second division.' DeGroote adds: 'It's a company, which to be honest, I think a lot of investors have given up on.' Not quick enough to adapt But what is behind the decline? WPP has undoubtedly faced macroeconomic challenges, including a sharp slowdown in China – where it was hit by a corruption scandal – and a slump in advertising spend by major tech clients. But analysts say that Read – perhaps preoccupied by restructuring – was not quick enough to adapt to an advertising market that has been upended by technology. Meta and Google hold an increasingly powerful position and are developing their own tools to allow brands to create advertisements themselves, sidestepping traditional agencies. AI poses an even more existential threat to the industry as new software emerges with the capability to automate creative processes. Read has undoubtedly sought to embrace the new technology in recent years. He bought AI tech firm Satalia in 2021 and has been developing WPP Open, which is used by more than 50,000 people, amid a broader pledge to invest £300m in AI each year. But critics say these moves pale in comparison to the savvy acquisitions made by Publicis – which include data giants Sapient and Epsilon – while WPP's business model has remained fundamentally unchanged despite radical changes in the industry. Richard Pinder, the former chief operating officer of Publicis who also worked at WPP, describes the WPP approach as 'squeezing the lemon'. 'The operating model hasn't changed,' he says. 'It's 'perform or we'll close it down, perform or we'll fire people, perform or we'll merge you'.' 'Pragmatism beats dogmatism' Pinder argues that Publicis, by contrast, embraced technology and overhauled its business model to focus on offering broader business solutions more similar to those of a consultancy. 'My summary is that it was pragmatism beats dogmatism,' he adds. 'This feels to me like WPP could have owned the future of advertising, but has walked away from it.' Some detractors lay the blame at Read's door. 'Sorrell, for all his faults, was a terrific frontman and was a very identifiable face,' says De Groote. 'Mark is not that sort of character ... I doubt anybody outside of WPP would know who he is.' Pinder describes Read as a more likeable person than Sir Martin, but argues this might have worked against him. 'The one who follows the tyrant often does badly unless they go with a new mantra,' he says. Others rally in support of Read, arguing that he ascended to the top job in difficult circumstances and inherited issues from his predecessor. Moray MacLennan, the former chief executive of M&C Saatchi, says: 'It was so chaotic at WPP when he took over it was existential. I think he has saved WPP. 'Sorting out a mess is not particularly glamorous, it's really draining ... It was asking a hell of a lot and I think he did a really decent job.' 'A stalwart job' Claire Enders, a media analyst, agrees that Read 'stepped into a blaze'. She adds: 'I don't blame Mark Read for any of the problems he inherited, nor for the problems that he tried to solve. 'He did a stalwart job and he was parachuted into an extremely difficult situation that he's delighted to be out of.' In a LinkedIn post this week, Lorraine Twohill, Google's chief marketing officer, described Read as a ' visionary who ushered WPP first into a digital-first world, now into the AI era'. Read's departure comes amid an escalating row with Publicis after WPP accused the French company of using low-quality advertising inventory, such as websites built primarily for displaying advertisements. Publicis, which has rebutted the allegations, last week sent a letter to Read and other top WPP executives threatening legal action. Nevertheless, many believe the writing was on the wall for Read when WPP appointed Philip Jansen, the former BT chief executive, as its new chairman to replace Quarta. Jansen, a heavy hitter in the City, will play a crucial role in determining Read's successor, and industry watchers argue that change is needed. 'It probably is time for someone else to come in with new ideas and do the next stage of WPP,' says MacLennan. Ahmed says: 'The new chief executive needs to be a change agent, someone who is willing to spend most of their time in the US and the fast-growing markets, a champion of genuine innovation both in terms of the way the company works and the services it provides, and a winner.' WPP's decline – not least its languishing share price – has fuelled speculation that the British advertising giant is ripe for either a takeover or break-up. While shareholders may support such a move, others fear an ignoble end for what was once the jewel in Britain's advertising crown. 'It's lost its raison d'être,' says DeGroote. 'If you get this thing humming, the price will perform. The UK needs a strong WPP.'
Yahoo
14-06-2025
- Business
- Yahoo
This FTSE 100 company is down 33% this year. Here's why I'm thinking of buying
Shares in FTSE 100 media giant WPP (LSE: WPP) soared to over 1,900p in 2017, but have since slumped to around 500p. We saw a brief recovery after the 2020 stock market crash. But WPP is the worst Footsie performer so far in 2025, losing a third of its value year to date. Hmm, maybe I should dust off my contrarian buy button. On 9 June the company announced the pending departure of CEO Mark Read, who took over from Sir Martin Sorrell in 2018. It seems he 'decided that the time is right for him to hand over to a new leader and the search for a successor is underway'. Does this sounds a bit sudden, and maybe not well prepared? I wonder if he'd have made the same decision had the company not just lost a $1.7bn Mars media deal? And if it hadn't also lost big contracts with Pfizer and Coca-Cola? Some sources are suggesting his days were numbered. But doesn't it mean we should be considering selling WPP shares? And that I might be mad to think of buying? We're currently still suffering from inflation and high interest rates. And we just heard that the UK economy shrank 0.3% in April. The US is in some turmoil too, with inflation fears rising on the back of President Trump's aggressive approach to international trade. This is surely a time when companies have higher priorities than marketing, advertising, and media spend. And that in turn must make short-term news a poor indicator of whether we should consider buying stocks in a sector like this. And isn't that when contrarian investors who see long-term attraction should think about jumping in and buying, while a stock is down? There's a forecast dividend yield of 7% at WPP, boosted by the fallen share price. Locking in that kind of return could be nicely profitable. But it depends on whether the dividend is likely to be sustained. Forecasts currently suggest it will be, at least until 2027. And that it should be solidly covered by earnings. Analysts also think earnings will grow in the next three years. But I wonder if they might be a bit out of date now and could scale back when they get their heads round the latest outlook? That's a danger. Most brokers have WPP as a Hold, despite setting a price target range of 520p to 740p — with the shares at 550p at the time of writing. It suggests their thoughts are dominated by uncertainty right now and they don't want to commit. WPP needs to respond to a changing business. And it's one in which artificial intelligence (AI) is likely to play an increasing part. Could that open competition to leaner and smarter AI-based operations? It's possible WPP could go the way of dinosaurs. But experience built up over decades should still count for a lot. And for those who see a profitable long-term future for this kind of business, WPP surely has to be one to consider for a potential (risky) recovery buy. The post This FTSE 100 company is down 33% this year. Here's why I'm thinking of buying appeared first on The Motley Fool UK. More reading 5 Stocks For Trying To Build Wealth After 50 One Top Growth Stock from the Motley Fool Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Motley Fool UK 2025 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
