We asked 12 beauty experts to spill on their favourite beauty buys – some cost £450, others just £2
IN the wise words of Jessie J, it's not about the money where beauty buying is concerned.
In fact, more than a third of Boots Advantage Card members shopped for both budget-friendly make-up and premium cosmetics in 2024, focusing their attention not on how much products costs but on what really works - not something that's always easy to work out.
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To find out where we should be spending our money, and what products we can save on, we asked 10 industry experts for their favourite budget beauty product, and the one they will shell out for.
Tara Ledden, Beauty Editor
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These are the products Beauty Editor Tara Ledden buys again and again
Credit: Tara Ledden
I'm a huge fan of high street beauty, as there are so many brilliant products lining the shelves today, you really don't have to spend loads to arm yourself with hard-working products.
However, if I'm going to splurge, it's almost always on skincare.
BUDGET BUY
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This multi-tasking spray is a hair saviour
Credit: Arkive
ARKIVE The Prologue Hair Primer, £4.50
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I talk about
It's super lightweight, yet it still dissolves tangles and manages to leave hair noticeably softer and more shiny - while also protecting it from heat - without leaving any residue behind.
It's impossible to use too much, so if you have fine hair like me, you don't need to worry about it feeling dirty or limp.
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This moisturiser is worth the splurge
Credit: Tatcha
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Tatcha The Silk Cream, £123
Most read in Fabulous
I discovered
Within days, I was getting compliments on how good my skin looked, including one from a fellow beauty editor well versed in my history of acne, who exclaimed: "Your skin looks like porcelain!" before we'd even said hello.
I'd used it for a week before I googled the price, and I instantly started using a tiny pea-sized amount to try to make the tub last longer, thinking I'd never be able to justify a repurchase.
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Unfortunately for my bank balance, I've not found a cheaper moisturiser that compares, and have since re-stocked multiple times.
Jamie Genevieve, make-up artist and founder of V
ieve
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These are the products Jamie Genevieve swears by
Credit: Jamie Genevieve
As a make-up artist, it doesn't get more fun than testing and trying new make-up launches.
BUDGET BUY
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This serum is instantly hydrating
Credit: BYOMA
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Byoma Hydrating Serum, £12.99
Everything from Byoma is simple, effective and fuss-free, with a super-accessible price point.
gives skin a hit of hydration, making it great to use ahead of applying make-up.
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I love my luxurious facials with facialists
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I go to KMP Skin in London and Age Refined Glasgow for medical-grade treatments.
Dr Christine Hall, aesthetics doctor and pharmacist
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Dr Christina Hall has these products on her bathroom shelf
Credit: Dr Christina Hall
One product I never spend lots of money on is a cleanser, as you really don't need to.
BUDGET BUY
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This SPF has a lightweight texture
Credit: Beauty of Joseon
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Beauty of Joseon Relief Sun Rice + Probiotics SPF 50, £15.50
The textures and finishes of Korean SPFs are unrivalled because they're so lightweight and non-greasy, plus they're often hybrid products.
, offers premium protection and doubles up as a moisturiser.
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This serum is worth the investment
Credit: Skinceuticals
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Skinceuticals Silymarin CF Serum, £165
Mollie Burdell, beauty journalist and make-up artist
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These are the beauty buys Mollie Burdell adds to her basket
Credit: Mollie Burdell
You don't need to spend much to create an exceptional skincare or make-up routine, but I'm also a real sucker for glitzy tools and gadgets.
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BUDGET BUY
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This foundation gives pricey formulas a run for their money
Credit: e.l.f
e.l.f cosmetics Soft Glam Satin Foundation, £8
, is one of my favourite bases because it gives the most natural glow-giving coverage with minimal effort required, and works beautifully on all skin types.
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This innovation is a game-changer
Credit: DYSON
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Dyson Supersonic r Hairdryer, £449.99
I first experienced the new
, at Larry King's salon, and I immediately knew I needed one for myself.
It's nifty, lightweight and an absolute joy to use.
Emily Lansley, celebrity manicurist, facialist and tanning expert
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These are Emily Lansley's top picks
Credit: Emily Lansley
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When adding to my beauty kit, I always keep prevention, protection and good gut health at the forefront of my mind.
BUDGET BUY
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You'll love this beauty bargain
Credit: BOOTS
Boots Glow Gua Sha, £8.50
A gua sha, like
, is one of the best things you can use at home for lymphatic drainage - you'll see instant tightening results.
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is a body contouring and lymphatic drainage device
.
It supercharges your metabolism, reduces inflammation throughout your body and improves your skin and gut health from the inside out.
Adam Reed, hairstylist and founder of Arkive Headcare
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Here's what the hairstylist swears by
Credit: Adam Reed
Creating and sticking to a routine is near impossible for my ADHD mind, so I make sure I keep things really simple.
BUDGET BUY
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Keep it simple with this moisturiser
Credit: Nivea
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Nivea Soft Moisturising Cream, £2
I use
, absolutely everywhere, and it's also a great base for making fragrances last.
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I take weekly visits to the nail salon for a mani/pedi. My job is aggressive on my hands, so I really take care of them.
is my go-to.
Katie Onyejekwe, aesthetician and skincare educator
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These are the products Katie Onyejekwe loves
Credit: Katie Onyejekwe
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My beauty routine is simple, results-driven and efficacious.
BUDGET BUY
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This budget lip liner has gone viral
Credit: RIMMEL LONDON
Rimmel Lasting Finish Lip Liner in Cappuccino, £3.99
is the perfect nude shade for my skin tone - once applied it really does stay put, which I find a lot of other liners don't.
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Achieve a sculpted look
Credit: Pure Lift
Pure Lift Pro EMS tool, £674
I use
in my facials, and occasionally on myself. It visibly lifts and helps to drain away water retention, leaving you looking sculpted.
Iram Shelton, celebrity nail artist and lifestyle creator
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Iram Shelton regularly uses these products
Credit: Iram Shelton
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I spend way more than average on beauty, but it's part of my job, so I see it as a business investment too!
BUDGET BUY
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Iram loves this cult concealer
Credit: Maybelline
Maybelline Instant Anti-Age Eraser Concealer, £9.99
, blends like a dream and has been in my make-up bag since my teenage years.
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Some things don't need to be expensive to work.
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A Dyson Airwrap can be a great investment
Credit: Dyson
Dyson Airwrap, £479.99
My
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Plus, the time it saves me makes it 100% worth it.
Adeola Gboyega, make-up artist
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Here's what MUA Adeola loves
Credit: Adeola Gboyega
I'm not into products that are all packaging and no performance.
If it doesn't get results or elevate my routine in some way, it's not worth the spend.
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BUDGET BUY
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Elevate your bodycare routine
Credit: Nuxe
NUXE Huile Prodigieuse Body Oil, £12.50
has a super-luxe scent for the price and I love how multi-use it is: body, hair, décolleté, even a few drops in the bath.
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I believe in complementing my skincare routine with professional treatments.
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Injectables, chemical peels and laser treatments help with long-term skin health and make everyday maintenance so much easier.
Jules Von Hep, beauty expert & author of The Confidence Ritual
My beauty kit is brimming with different products dependent on season, day of the week, mood, age.
Essentially more is more, less is a bore.
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Jules Von Hep loves these beauty products
Credit: Jules Von Hep
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BUDGET BUY
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Why splurge on hair gel?
Credit: Vo5
V05 Wet Look Gel, £3.50
The job of a hair gel is solely to firm up and hold in place, so why spend lots on it?
, is no frills, and creates slicked-back hair every time.
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This stunning fragrance is a great investment
Credit: Matiere Premier
Matiere Premier Santal Austral, £165 for 50ml ED
P
Fragrance is always worth the splurge - you smell expensive because it
is
expensive.
Douse me in
and
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Estee Lalonde, content creator and founder of Mirror Water
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Estee Lalonde has these products in her bathroom
Credit: Estee Lalonde
Don't be swayed by trends – find what works best for you.
Shopping with a list helps me to avoid impulse buys.
BUDGET BUY
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This is a skincare staple
Credit: Garnier
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Garnier Micellar Water, £5.49
, is a ride-or-die for me.
It's perfect for all skin types and is always the first step of my evening routine to remove my make-up.
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Soothe and balance stressed skin
Credit: Reome
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REOME Active Recovery Broth, £75
I'd always say to splurge on a luxurious serum.
, is an all-time favourite - if my skin is showing any signs of stress, this highly concentrated formula instantly calms and soothes it.
Mia Lyndon, Beauty Writer at Fabulous
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These are the products that Mia reaches for
Credit: Mia Lyndon
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Never overload your skin with buzzy skin and make-up products - instead, invest time in finding products that work for you, regardless of how
unsexy
they may seem.
BUDGET BUY
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This cream gets the job done
Credit: Cetraben
Cetraben Cream, £4.84
It's taken me a long time to find the right moisturiser for my eczema-prone complexion, but I've finally found it in simple and deeply nourishing
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Mia likes to invest in good handcare
Credit: Molton Brown
Molton Brown Coastal Cypress & Sea Fennel Hand Wash & Lotion Set, £47
Invest in great handcare - like Molton Brown's fresh, aromatic
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