The Cure For Shiny Object Syndrome? Try 'Strategy Stacking'
How to Lead Your Company Into the Future—Even When Everyone Around You Is Obsessed With Right Now
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Business leaders, let's face it: your day is a battlefield of distractions. Your inbox is a parade of 'urgent' requests. Your team needs answers. Your customers need reassurance. Your vendors want time. Everyone has a to-do list—and you're on it.
But here's the catch: their to-do list is not your job.
If you're truly leading, your role isn't about solving today's fires. It's about architecting tomorrow. That's why you need Strategy Stacking—a method that helps founders and CEOs shift from reactive chaos to deliberate progress.
Think of Strategy Stacking as a productivity hack for your vision. It's a way to consistently focus on long-term growth—even when the world keeps pulling you into short-term noise.
Here's how it works:
Simple? Yes. Easy? Not at first. But once you master it, you'll spend 10–20% of your time in a state of high-leverage leadership. That's where your impact is greatest.
It's flattering to be the genius behind the curtain. But if your team can't make a move without your approval, you're not leading—you're babysitting. And guess what? They'll always ask, because it's safer to get the boss's blessing than to think for themselves.
Don't take the bait. Empower your people to own their lanes so you can stay in yours.
In a tech-enabled world where businesses have to re-invent their value propositions every 12–18 months, long-term plans are mostly fantasy. At Birthing of Giants, we live by a more agile framework: the 'One Year From Today' Plan.
Here's the prompt:
What's the one opportunity you'd gladly devote the next year to solving?
This simple question sharpens your focus. It demands prioritization. And once you define the opportunity, you build a roadmap—complete with resource plans, red-light/green-light checkpoints, and clear definitions of success.
Stack one focused year on top of another, and the transformation is real. We've seen it help leaders build A-player teams, exit at 9- and 10-figure valuations, or completely reinvent their brand.
Not every plan works. But every plan moves you forward.
Let's be honest: you're a bit of a control freak. And that's okay—because as an owner, you have X-ray vision across your company. You see pricing. You see delivery. You see customer satisfaction and operational gaps.
Your instinct to pivot? That's your superpower. Strategy Stacking channels that instinct into focused evolution instead of scattered reaction.
Here's where it gets even more powerful: the best strategy for the year ahead often comes from the lessons of the year behind.
Warren Buffett once said:
'The percentage change in book value in any one year is likely to be reasonably close to that year's change in intrinsic value.'Translation? If you want to know where to go, look at where you've been.
We call this the Buffett Benchmark: Take an honest look at what helped—or hurt—your company's value in the last 12 months. That's your starting point for your next 'One Year From Today' plan. Double down on what worked. Skip the potholes. Allocate resources wisely.
Because you're not Google. You have limited time, money, and people.
If you:
You'll burn out your team and your budget long before you hit gold.
Strategy Stacking fixes that. Here's the formula:
It's how you stop being the 'help desk' for every little problem and start becoming the architect of your company's future. It lets you stack wins, stay focused, and keep your business moving in the right direction—one year at a time.
Finding the right value proposition for your business is where you, the leader, add the most value. Your time is your scarcest resource. Use it where it counts.
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