Shah Rukh Khan embraces the cast and poses for pictures at Sitaare Zameen Par screening. Watch video
Just a day prior to the release of Sitaare Zameen Par, actor Aamir Khan hosted a special screening of his latest film for family and friends from the industry. Besides stars like Rekha, Javed Akhtar, Shabana Azmi, Vicky Kaushal and Jeetendra, Shah Rukh Khan also attended the event.
Shah Rukh, who had previously met the cast of the film, walked the red carpet and greeted actors Vedant Sharma, Naman Misra, Aayush Bhansali and Aroush Datta, among others. SRK was spotted in a casual look, wearing track pants, jacket and a beanie. Aamir smiled in the background as the cast of the film hugged and posed with Shah Rukh.
Watch | Aamir Khan and Gauri Spratt arrive hand in hand at Sitaare Zameen Par screening
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Aamir Khan is making an attempt to bring back the traditional theatre viewing experience with Sitaare Zameen Par. He announced during the press run for the film that he doesn't want to release the film on OTT, and he wants people to come to the theatre with their friends and family to enjoy the movie. Staying true to his word, Aamir also rejected a Rs 120 crore OTT deal from Amazon Prime Video. According to trade tracker Sacnilk, the advance bookings for the film have reached Rs 2.32 crore without accounting for block seats. The total number with the block seats is Rs 5.76 crore.
Watch | Sitaare Zameen Par screening: Rekha, Javed Akhtar, Vicky Kaushal and others rally behind Aamir Khan
On the other hand, trade analyst Taran Adarsh told India Today that the film could very well make much more as the weekend dawns upon the makers. He said, 'The box office run (of Aamir Khan) currently depends on word-of-mouth. Since the promotion for the film is very light, now the film's success depends only on Aamir Khan's face-value. For the opening weekend, it could be around Rs 30 crore.'
Directed by RS Prasanna, Sitaare Zameen Par features Aamir Khan, Genelia Deshmukh, Aroush Datta, Gopi Krishnan Varma, Vedant Sharmaa, Naman Misra, Rishi Shahani, Rishabh Jain and Ashish Pendse, among others. The story has been penned by Divy Sidhi Sharma, and the film has been jointly produced by Aamir and Aparna Purohit. Music for the film has been composed by Shankar-Ehsaan-Loy, and the lyrics have been written by Amitabh Bhattacharya.
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