McDonald's teases return of fan favorite after nearly a decade. ‘Ultimate comeback'
The McDonald's snack wrap is staging a comeback nearly 10 years in the making.
The beloved wrap will return to menus Thursday, July 10, the fast-food giant announced June 3.
'The snack wrap is back,' Joe Erlinger, president of McDonald's USA, said in a video. 'It's because you've sounded off. We've heard you, we've listened.'
The chain didn't say if the wraps will return as a limited-time item, or if they're here to stay.
McClatchy News reached out to McDonald's for more information June 3 and was awaiting a response.
The news comes nearly a decade after snack wraps were discontinued at U.S. restaurants in 2016, prompting multiple petitions and pleas for their return. The on-the-go snack featured customers' choice of a grilled or crispy chicken strip, lettuce, cheese and sauce in a flour tortilla.
McDonald's announcement also comes one day after rival Popeyes launched its own chicken wrap, a first for the fried chicken chain.
'We wanted to create a Chicken Wrap that was undeniably Popeyes,' chef Amy Alarcon, vice president of culinary innovation at Popeyes, said in a news release. 'Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through.'
McDonald's had hinted at the snack wrap's return in recent months with an initial launch date of '0x.14.2025.' In May, it rolled out the new McCrispy Strips, giving fans another sign that the beloved snack was headed back to menus.
Before it was officially phased out, some McDonald's franchisees complained about the prep work associated with the wrap: 'They took too long for workers to make, from steaming the tortillas to cutting chicken and folding the ingredients up to fit in the cardboard boxes,' Business Insider reported at the time.
News of the snack wrap's return prompted a flurry of reactions online:
'Fans never gave up on the Snack Wrap, inspiring the ultimate comeback,' McDonald's said on its website.
Pricing information wasn't immediately available.
Find your nearest McDonald's here.
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